Mobile Essentials: Making the Business Case
Making the Business Case
- Date: August 15, 2013
- Time: Noon-1PM ET
- Where: Webinar
- Cost: SIIA/ SIPA/ ABM Members – FREE, Non-Member – $ 125 – Advance Registration Required for All
Why move to mobile? It sounds like an obvious question, but when you are in the B2B information business --- it’s not. While you may have optimized your website for mobile, getting your customers and/or readers to adopt mobile applications is a completely different story. During these challenging times, you can’t invest time, money and energy in mobile products without a solid business case. So how does a publisher know it’s time? There has to be a better reason than “everyone is doing it.”
In this webinar, FREE for members of SIIA/SIPA/ABM, you will learn the which metrics can help you determine if investing in mobile now makes sense for the business. What are the considerations for appealing to your customers and readers’ preferences? How do publishers monetize these new revenue streams?
There is a lot to consider. You’ll hear case studies of how publishers have evaluated their mobile markets, and what steps they took to start down the path of mobile products. Your customers and readers may not be using mobile in ways that consumers of B2C information products do, but that doesn’t mean there isn’t opportunity in mobile for your business. Hear from publishers – hear the challenges, learn the data and understand how other B2B information providers moved their users into the mobile app era. At the end, you’ll have a checklist of things to consider when making the business case for mobile.
Speakers
Jeffrey S. Litvack, Senior Vice President & Chief Digital Officer, ALM
Jeffrey S. Litvack is senior vice president and chief digital officer at ALM, a leading provider of news and business information to the legal and real estate industries, where he oversees the development of ALM’s corporate strategy for its digital products. He is responsible for the flagship Website law.com, ALM’s mobile efforts, ensuring best practices are deployed across the company’s newspaper and magazine Web sites, enhancing ALM’s online B2B publishing platform, and identifying new opportunities for delivering the company’s online assets to its customers. Litvack has more than 20 years of media experience with both direct-to-consumer and business-to-business companies.
Andy Swindler, President, Astek
Andy founded Astek in 2003 building upon strong relationships with real estate, publishing, and arts clients. His goal was to create a Web strategy, design, and production agency to service the unique needs of clients in these diverse areas. Andy’s skills have grown to lead Astek’s work in social media, mobile, and marketing with speaking engagements and publication.
Combining a Communication Studies degree and Journalism minor from Northwestern University with years of practical experience in communication strategy, technology, user interface design, project management, and client interaction, Andy sees the needs of clients from a communication delivery and enabling perspective, rather than purely aesthetic or functional. While an understanding of the mechanics of the medium is important in delivering the appropriate message to the intended audience, the discussion of communication must begin with clear business goals.
Greg Krehbiel, Director of Marketing Operations, The Kiplinger Washington Editors, Inc.
Greg Krehbiel is the Director of Marketing Operations for The Kiplinger Washington Editors, Inc. He has more than 25 years of experience in professional B2B publishing including lengthy gigs in editorial, product development, IT, audio conferences, web development, electronic and traditional marketing. Greg focuses on solving technology problems and acts as the liaison between marketing, IT and fulfillment. Recently he has focused on mobile and app development and on creating an effective strategy for digital publishing.
This webinar is part of the Mobile Essentials Webinar Series: The Guide to Creating a Mobile Business
Mobile Essentials is a new webinar series brought to you by the SIIA. It is dedicated to helping individuals understand the strategies and tactics of mobile first publishing specifically for publishers, media companies and information services providers. This series is produced by the SIIA’s Business & Niche Information group – the Content, SIPA and ABM divisions - & the SIIA’s Software Division. Below is a calendar of events within this series. The best part - its FREE to Members.
Click here to see the calendar for the full series.
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