Publishers and Content Aggregators: Beyond the Contract
WEBCAST: Publishers and Content Aggregators: Beyond the Contract
DATE: September 12, 2013
LOCATION: Webcast
PRICE: Free to SIIA and Copyright Clearance Center Members, $45 for Non-Members
TIME: 12:00 PM - 1:00 PM Eastern Time
Publishers and Content Aggregators: Beyond the Contract
This event is brought to you by Copyright Clearance Center and the SIIA Copyright & Licensing Working Group
Publishers and content aggregators (and other licensees and distributors) operate in a symbiotic relationship. Publishers need aggregators and the distribution they offer; aggregators need publishers and their content and brands. But the expectations of the two parties do not always align perfectly. Once the contract is signed, what issues can arise that cause problems or disappointments?
A leading content aggregator and a leading publisher will discuss what they expect from an ideal agreement, and how they navigate through problems that arise over the course of a licensor-licensee relationship.
Among the issues discussed:
- What are some of the most common points of contention after the deal is done?
- When an agreement is signed in - say 2011 - the terms reflect best intentions and practices of the parties at that time. But as we all know, markets, strategies, and opportunities evolve at a fast pace. How do you anticipate change in your agreements? How do you communicate change to the other party?
- As an aggregator who is always adding and enhancing services, how do you evolve your relationship with existing publishers to bring them into your new offerings?
- As a publisher, how do you protect yourself and your content from possible cannibalization or channel conflict, especially as your own direct sales, marketing, and product mix evolve over time?
- Some of your licensors are also your competitors. How do you deal with that?
- What are the other ways that a deal done with proper diligence up front can begin to go south?
Speakers
Lisa Hennessey, Director, Content Licensing and Client Services America, The Economist Intelligence Unit
Lisa Hennessey is the Director of Content Licensing and Client Services, Americas for The Economist Intelligence Unit; and has been with The Economist Group for over 30 years. Lisa is an accomplished publishing professional with a successful track record in content licensing, sales, sales management and business operations. Lisa helped build second rights and syndication at the EIU from the ground up, with relationships worldwide. She currently manages a team of client services professionals responsible for maintaining and building on existing client relationships. She is a graduate of Boston University, and lives in New Jersey with her partner and two children.
Dave Oakley, Senior Director, Licensing and Content, LexisNexis
Dave Oakley has been with LexisNexis for 26 years and has served in a wide range of roles including Accounting & Finance, Pricing and Business Management. For the past 13 years he’s been involved in Licensing, charged with developing and executing on LN’s news & business content & licensing strategy. While his specific role in Licensing has morphed over the years, one constant has been his relationship with key content providers and the belief that candid communications best serve these relationships. Dave has an MS in Accounting from Wright State University and an MBA from the University of Dayton.
Event Chair: Andrew Elston, CEO, iCopyright