ABM, Construction Writers Association Team Up to Offer Editorial Training Series
ABM’s Editorial Committee and the Construction Writers Association are teaming up to offer a three-part webcast training series for b-to-b editors and journalists.
Each webcast presents strategies and skillsets critical to being a successful content creator in the digital age, from creating your individual brand as a journalist to effectively leveraging video as a key component of the content package (rather than an add-on) and understanding the automated workflow of creating content once and distributing it over multiple platforms to solve multiple needs for the end-user.
The webcast series kicks off Sept. 26 at 2pm EST with Branding for Journalists (full description below). The webcast is free to both ABM/SIIA members and to CWA members.
Click here for more information and to register.
Sept. 26, 2pm EST
PERSONAL BRANDING FOR JOURNALISTS
Brought to you by ABM’s Editorial Committee and the Construction Writers Association
You’ve heard about journalists and personal branding for a few years now. And if you’re like most journalists, you thought:
- Oh, that’s just a buzz phrase.
- Isn’t branding just marketing?
- Isn’t branding just selling out?
- Or, but my work should stand for itself.
Some of that is true, but the reality is that you are branding yourself, whether intentionally or not. You are creating your brand. This webinar explores ways you can grab the wheel and take control of it.
Phillips will help you understand:
- How to identify what your brand is now.
- Ways other journalists manage their online images.
- How to leverage social media (including where you need to be—and where you don’t)
- How to get started: Identify your strengths, know your goals.
- Understanding your personal brand promise.
- Practical ways to take charge of your image online.
Speaker: Robin J. Phillips, digital director, Reynolds Center for Business
Robin J. Phillips is an online journalist who manages the Reynold’s Center’s national social media brands and oversees the center's website, BusinessJournalism.org. She teaches journalists how to use social media as a research and personal branding tool and how it can help them expand their sources and find new stories on their beats. Robin teaches a course on the Business & Future of Journalism at the Cronkite School of Journalism and is an advisor to the Arizona Supreme Court on the use of social media and technology in the courts. Follow her on Twitter at @RobinJP
About ABM:
ABM is a division of the Software & Information Industry Association. Founded in 1906, ABM is positioned at the center of the global b-to-b ecosystem. As the only association focused on the entire b-to-b business model—data, events, information, marketing services and media—ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s 200-plus member companies reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles and over 1,000 trade shows, with more than $20 billion in annual revenues.
About CWA:
The Construction Writers Association is a non-profit, non-partisan, international organization for journalists, writers, editors, public relations, marketing, and communications professionals serving the information needs of the construction industry. The association strives to provide educational benefits to its members.