SIIA Webinar Series: The New Marketing Paradigm: Social Media in a B2B Setting
Social Media is more than just a buzz-word. It has already transformed marketing to consumers, and now rapidly becoming a key component of B2B Marketing. SIIA, in partnership with D.C. based Strategic Communications, is hosting a 4-part webcast series that will explore how software and information companies can harness the tools of social media to enhance, and integrate their marketing, sales and PR activities.
Recorded Webinars:
Overview of Business Applications of Social Media
Social media has already begun the transformation of how we interact, and has the potential to transform the way we do business. Understanding and effectively implementing a social media strategy can have a major impact on how businesses are perceived and how they interact with their customers. Nowhere is this more evident than the PR, marketing and sales departments. In this 90-minute webinar, you'll hear how social media tools can be used in lead generation, enterprise sales support, competitive intelligence management, employee recruitment, team culture & morale boosting, and branding & awareness
Moderator:
Karen Leavitt, CEO, Marketing Fusion
Panelists:
Angela Lauria, CMO, AppAssure
Gail Nelson, SVP, Marketing, BurrellesLuce
Jeff Majka, Director of Marketing and Business Development, Strategic Communications Group
Enterprise Sales Support - Using Social Media to Support the Enterprise B2B Sales Cycle
With new service-based models and the rise of "freemium", the sales cycle is getting complicated -- and every advantage counts. Social media has the potential to connect these new models to the customers that want them, but how do you implement it? Where do you start? Hear how social media can transform the way you approach lead generation and sales cycle support.
Moderator:
Ian F. Strain-Seymour, Director of Product Strategy & Development, Apogee Search LLC
Panelists:
Steve Lunceford, Director, Public Sector Strategic Communications, Deloitte Services LLP
Adam Mertz, Product Marketing Manager, Jive Software
Jay Hallberg, Co-founder & VP of Marketing, Spiceworks
Using Social Media to Target the C-Suite and Close Deals
Many of your customers are using social media to communicate with THEIR customers. How can you tap into their social media programs? The first step to closing the deal is to conduct a social media audit of your principal prospects. How can this be completed efficiently and comprehensively for a large number of prospects? How can you facilitate social media for deal capture?
Moderator:
Jeff Majka, Director Marketing & Business Development, Strategic Communications Group, Inc.
Panelists:
Steve Ressler, Founder, GovLoop
Jim Fowler, CEO, Jigsaw
Social Media for Brand Awareness, Thought Leadership and Other Traditional PR Activities
Social media should be an integral part of your PR strategy, not just your sales function. To run a successful campaign Marketing, Sales and PR need to be integrated using today's popular social media tools. How can you effectively integrate your social media strategy across the enterprise?
Moderator:
Robert Carroll, VP Marketing, Clickability
Panelists:
Jeff Majka, Director of Marketing and Business Development, Strategic Communications Group
Kye Strance, Director of Product Management, Vocus
Richard Dym, CMO, OpSource, Inc.