Division Highlights
2012 SIIA's Vision From the Top
SIIA's Vision from the Top is a collection of interviews with SIIA member executives running some of the most exciting technology companies today. Our goal for this book is to provide insights into some of the challenges brought on by these new technology trends and how successful companies are addressing these challenges to continue on a path of solid growth. We also look at how these trends are, not only affecting business today, but also what they will mean for the future of our industry.
SIIA's Marketing in Today's Economy
SIIA's Marketing in Today's Economy is the first SIIA publication to catalog business-to-business sales and marketing tactics. With articles from industry experts, this book is an excellent resource for those looking to leverage new tactics and technologies to develop and execute a successful marketing plan.
The State of Email, Social Media and Mobile Marketing Survey
The Software Industry Association (SIIA) and Lopez Research launched "The Software Division Marketing Industry Report" survey in Q4, 2011. The results of our survey indicate that businesses are embracing a wide range of marketing methods to reach B2B, B2G and B2C audiences. SIIA members can view the complete report here.
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