SIPAlert Daily – Digital news study points us in actionable directions
Alan Mutter’s Reflections of a Newsosaur blog led me today to the Reuters Institute Digital News Report 2013: Tracking the Future of News. Core questions were asked in France, Germany, Denmark, Spain, Italy, Japan, Brazil, and the U.S., as well
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SIIA Makes Policy Recommendations to Realize the Economic and Social Value of the Internet of Things
We are at a key inflection point in the history of information technology (IT). The last decade has brought about significant advances in IT, representing an evolution for IT from a specialized tool into a pervasive influence on nearly every
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SIPAlert Daily – Latest research reveals more subject line tips
Okay, guess if these subject lines were opened or neglected? Tempting August NUSA Specials! Your April Website Stats MotorCycling Magazine Reader Survey Final reminder for complimentary entry to attend the West Freelands BCI Cluster Conference 2006 Preliminary Floor Plans for
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Mike Marchesano Named Managing Director of SIIA’s American Business Media Division
SIIA today announced that media industry executive Mike Marchesano will join as Managing Director of the American Business Media (ABM) Division of SIIA. ABM merged with SIIA on June 30. Marchesano most recently was President and CEO of Aequor Media,
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SIPAlert Daily – FTC workshop to focus on native advertising
“It’s beginning to look a lot like…content.” The “It’s” in this case is advertising—more specifically, native advertising or sponsored content. We’re seeing it more and more these days, ads that companies are running—sometimes even designing and writing for clients—that mirror
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