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SIIA Digital Discourse» Content

Regional Training Day Shows People the Money and More
How do I monetize thee? Let me count the ways. That was one theme from yesterday’s filled-to-the-brim, information-overloaded Regional Training Series: Edit, Pricing, Sales staged superbly by SIIA staff in Manhattan. The depth and breadth of the various models and
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Testing, Renewals, New Revenue, Data. And That’s Just One BIMS Time Slot.
I have a problem to work out for 10:30 a.m., Tuesday, Nov. 11. What breakout session do I attend at the Business Information & Media Summit in Miami Beach? This is a problem that everyone in the industry should have.
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Usage Data Leads Two Companies Down Profitable Path
Have you looked at your analytics and data today? I just read about Airbnb’s turning point in an article on the site First Round Review—and it reminded me of something from Molly Lindblom’s and David Foster’s recent session at SIPA
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CODiE Awards Judge Webinar: How to Judge a CODiE Award
On October 6, 2014 we hosted a CODiE Awards webinar specifically for the Content, Education, and Software judges. The primary purpose of the webinar was to provide important information about the judging process, including responsibilities for all categories. During the webinar
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Attracting New Readers and Keeping in Step With the Ones You Have
Some observations from the week and what they mean for publishers. 1. “If [newspaper] publishers reduced the steep prices of their Sunday products, they could attract new and former customers to boost circulation on the day of the week that
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The SIIA Content & Information Services Division (CISD) provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals.


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