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SIIA Digital Discourse» Content

Can Games Do Even More Than Lead Gen and Engagment?
Let the games begin…in new areas. According to an excellent article by Sharon Begley in the July Smithsonian Magazine, “A growing community of scientists and engineers is borrowing the elements that make video or computer games so addictive—rewards, points, leaderboards
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What Channel-Specific Content Means for You
I saved a Dilbert strip from May 18. Dilbert begins by telling his female colleague: “You never answered my IM.” She responds: “You should have emailed me.” “I did. You didn’t answer my email.” “If it was so important you
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Promotion – Self and Otherwise – Must Accompany Good Content
Back in May, I discovered that The New York Times in-house report on their digital prowess—or more their lack thereof—had been leaked. When I quickly read the 96-page report, I salivated at the frank analysis and actionable responses it contained.
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‘Test, Analyze Your Data and Constantly Evolve’
“Testing is fundamental to what we do,” Carola York, managing director of Jellyfish Publishing, told me a couple weeks ago. “Our mantra is test, analyse and refine. [We] test every single kind of thing—different landing pages, copy on buttons, color
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Tips on best subject lines, send times and subscriber expectations
I recall talking to a friend a few months ago who runs a large social group here in Washington, D.C. called Professionals in the City. His email list is something like 300,000. But he said the majority of people who
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The SIIA Content & Information Services Division (CISD) provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals.

 
 

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