Content Licensing Strategies from Seasoned Pros (Webcast)
WEBCAST: Content Licensing Strategies from Seasoned Pros
DATE: April 17, 2013
LOCATION: Webcast
PRICE: Free to SIIA and Copyright Clearance Center Members, $45 for Non-Members
TIME: 12:00 PM - 1:00 PM Eastern Time
REGISTER NOW
You have world-class content. But do you have a world-class licensing program? Are you extracting all the value you can from your assets? How do you extend your content into new audiences and new platforms without cannibalizing your core products and services? What strategies have proven results? Do you "go it alone" relying on in-house licensing expertise, engage the services of a licensing consultant, or perhaps a combination of the two?
These questions will be explored by Randy Marcinko, CEO of Marcinko Enterprises, a leading content licensing consulting company, and Andrea Broadbent, Director of EBusiness Development and Licensing at McGraw-Hill. You'll be encouraged to pose your own questions to the panel and share your experiences.
Event Chair: Andrew Elston, CEO, iCopyright
Presenters:
Randy Marcinko, CEO of Marcinko Enterprises
Andrea Broadbent, Director of EBusiness Development and Licensing, McGraw-Hill & Companies
REGISTER NOW
WEBCAST: Content Licensing Strategies from Seasoned Pros
DATE: April 17, 2013
LOCATION: Webcast
PRICE: Free to SIIA and Copyright Clearance Center Members, $45 for Non-Members
TIME: 12:00 PM - 1:00 PM Eastern Time