INFO Local: London
INFO Local: London Chairs: Carolyn Morgan, SIIA UK Programme Director
Upcoming Events
October 2013
Winning with Webinars and Online Events: Wednesday 2 October - Issue Brief - 9-11am - Central London
LOCATION:
Press Association
292 Vauxhall Bridge Road
London SW1V
PRICE:
Members: FREE
Non-Members: $95 (About £67)
OVERVIEW:
For busy, geographically dispersed people, online events are an easy way to learn new ideas. And more and more publishers are testing them alongside traditional live formats.
But how can they add value to your business? Should you charge a fee, make it subscribers only, or sell sponsorship? And what formats are working well now – is the day of the powerpoint and audio webinar over? Plus how do you manage the technical issues and what is the best way to market?
If you are contemplating running more online events, you’re sure to pick up some new ideas and practical tips from the expert speakers at the next SIIA UK Issue Brief on Wednesday 2 October in London
PRESENTERS:
Victoria Mellor, CEO of Melcrum, will share what they have learnt from running several different formats of online events, applying a range of business models, from sponsor-led promotional webinars to in-depth paid-for training courses, and more recently member-only best practice sessions. Victoria will also provide tips on managing technical issues, and catering to an international audience.
Jonathan Dewe, Consultant to the The Economist and former Marketing Director, Thought Leadership and Events, will share some of the innovative online event formats used by the Economist, and explain how they engaged an audience and delivered sponsors' objectives. Plus he'll discuss how to combine live and online events to maximise their impact, and how to extend the lifecycle of online events.
In this small group event, attendees will have plenty of opportunities to question speakers closely and share their own experiences – plus network with like-minded publishers. The Webinars and Online Events Issue Brief takes place 9-11am on Wednesday 2 October, at Press Association offices, Victoria, London.
It's free for SIIA members and costs $95 (About £67) for non members.
Numbers are limited to 25 at each event - so please register in advance, even if you are an SIIA member. You may need to create a login and password to access the site. If you have any problems in registering, contact Carolyn to add your name to the attendee list.
November 2013
Successful Selling in Today’s Media Market: Wednesday 6 November - Issue Brief - 9-11am - Central London
LOCATION:
Press Association
292 Vauxhall Bridge Road
London SW1V
PRICE:
Members: FREE
Non-Members: $95 (About £67)
OVERVIEW:
Modern buyers are looking for something very different from sales people, yet despite this, most media businesses approach sales, train their sales people, and interact with clients, in much the same way as they always have done. This Issue Briefing explores why traditional sales approaches are failing and explains how new methods can deliver much stronger results.
Find out how your sales teams can adapt and succeed in today’s climate using the most innovative and powerful methods to influence today’s buyer.
If you want to sell more multi-media ad packages, you’re sure to pick up some new ideas and practical tips from the expert speakers at the next SIIA UK Issue Brief on Wednesday 6 November in London
PRESENTERS:
Raoul Monks, Founder & Director of Flume Training will discuss why commercial teams need to rapidly re-think the way they approach sales. Using benchmark data in media and backed up by research, Raoul will explain how a shift in approach will drive new revenue and prevent competitors stealing your business.
Fergus Gregory, Managing Director of Lloyds List Group Advertising, will provide a case-study of how they have adopted new sales approaches, the impact of this on the sales team and business, and how to make this transition with a mix of new and experienced sales people.
In this small group event, attendees will have plenty of opportunities to question speakers closely and share their own experiences – plus network with like-minded publishers. The Successful Selling Issue Brief takes place 9-11am on Wednesday 6 November at Press Association offices, Victoria, London.
It's free for SIIA members and costs $95 (About £67) for non members.
Numbers are limited to 25 at each event - so please register in advance, even if you are an SIIA member. You may need to create a login and password to access the site. If you have any problems in registering, contact Carolyn to add your name to the attendee list.
INFO Local: is jointly produced by the SIIA’s SIPA and Content Divisions and our goal is to help you connect all talented professionals through great local networking events from the many and diverse companies in our industry (media companies, publishers and information services companies as well as the many technology and service companies that serve them).