Mobile Essentials: Technology Primer
Technology Primer
- Date: December 19, 2013
- Time: Noon-1PM ET
- Where: Webinar
- Cost: SIIA/ SIPA/ ABM Members – FREE, Non-Member – $ 125 – Advance Registration Required for All
The days of the digital edition are over. Creating a successful mobile product requires understanding the full spectrum of tools that are available to support content, design, subscriptions, data and advertising, not just flowing existing content into a mobile environment. Join us for an easy-to-understand primer on the technologies that unlock the full potential of the mobile platform, from the basics of getting started to tools that streamline the content flow while still capitalizing on the native capabilities of apps; audience and performance analytics; design tools that not only optimize user experience but also preserve advertising impressions; and social media monitoring and community tools that take the user experience beyond just smartphones and tablets. Bonus: If 2013 was the year of responsive design, what’s around the corner for 2014?
Speakers
This webinar is part of the Mobile Essentials Webinar Series: The Guide to Creating a Mobile Business
Mobile Essentials is a new webinar series brought to you by the SIIA. It is dedicated to helping individuals understand the strategies and tactics of mobile first publishing specifically for publishers, media companies and information services providers. This series is produced by the SIIA’s Business & Niche Information group – the Content, SIPA and ABM divisions - & the SIIA’s Software Division. Below is a calendar of events within this series. The best part - its FREE to Members.
Click here to see the calendar for the full series.