SIIA UK

Who is SIIA UK?

We run thought provoking live events in London, and help UK publishers network with SIIA members worldwide. SIIA UK provide practical and useful online resources to help you grow your media business across print, web, mobile, social, events and e-commerce.

Free tips and advice for publishers

Stay up to date with the latest research, case studies, practical tips and upcoming events when you sign up for the free SIIA UK newsletter. As a bonus you can download our free research report among 130 publishers and view a recent webinar.

Why join SIIA as a member?

SIIA UK members can attend Issue Briefs, networking events and online webinars for free. If you are a corporate member, any of your staff can take advantage of this chance to learn and network
Plus you can save £150 on attending the Digital Content & Media Summit.
Our sales training partner Flume Training offers members discounts on courses and a free sales assessment. More info here
And training partner PMA Training offers a 10% discount to SIIA members on all their courses: view the full course listing here.
SIIA UK members can also access all the knowledge and insight from SIIA's US members. More info here

Membership is based on company turnover and any of your staff can attend Issue Briefs or access online resources for free. Find out more about membership rates.

Carolyn Morgan is the SIIA UK Programme Director, so if you have ideas for topics or speakers for UK-based events, articles, resources or webinars, please get in touch via e-mail or connect to Carolyn on Linked In.

Carolyn also moderates the Specialist Media Network on LinkedIn - a community of >1300 publishers who can swap tips, ask questions and network. Request to join.

Upcoming Events

Wed 6 Nov - Successful selling in today's market - 9-11am - Press Association, London

Raoul Monks, Founder & Director of Flume Training will discuss why commercial teams need to rapidly re-think the way they approach sales. Using benchmark data in media and backed up by research, Raoul will explain how a shift in approach will drive new revenue and prevent competitors stealing your business.

Fergus Gregory, Managing Director of Lloyds List Group Advertising, will provide a case-study of how they have adopted new sales approaches, the impact of this on the sales team and business, and how to make this transition with a mix of new and experienced sales people.

How to book

Numbers are limited to 25 at each event - so please register in advance, even if you are an SIIA member. You may need to create a login and password to access the registration site. If you have any problems in registering, contact Carolyn to add your name to the attendee list.

More about these events and online booking here

Recent Events

Wed 2 Oct - Winning with Webinars and Online events

Victoria Mellor, CEO of Melcrum, on learning from running several different formats of online events, applying a range of business models, from sponsor-led promotional webinars to in-depth paid-for training courses, and more recently member-only best practice sessions. Plus tips on managing technical issues, and catering to an international audience.

Jonathan Dewe, Consultant to the The Economist and former Marketing Director, Thought Leadership and Events, the innovative online event formats used by the Economist, and explain how they engaged an audience and delivered sponsors' objectives. Plus how to combine live and online events to maximise their impact, and how to extend the lifecycle of online events.

Read about the highlights of this event

Wednesday 4 September - Issue Brief - 9-11am - Central London

Successful Live Events

Julian Turner, CEO Electric Word, and Russell Lawson, MD Optimus Education, with case studies of recent conference launches and relaunches
Nick Shanagher, MD of Newtrade Publishing, on his experiences of launching an exhibition as a JV with an association.

Read about the highlights of the event

Wednesday 3 July - Issue Brief - 9-11am - Dow Jones, Farringdon, London

Making Mobile Publishing Work

Marc Hartog, CEO Apptitude Media - on internationalising British Journal of Photography on iPad and launching Fade to Black, a tablet-only magazine for the film industry.
Michael Ellis, Newstex - how to monetise b2b mobile apps - case studies with Lexis Nexis, PR Newswire & CQ Rollcall

Read highlights of this event here

Tuesday 11 June - Issue Brief - 9-11am - Central London

New Subscriptions Marketing Techniques

Carola York, MD Jellyfish Publishing, formerly at Economist, Emap, TSL, Spectator - on the latest digital marketing techniques for selling subscriptions from video to PPC, LinkedIn and facebook
Robin Crumby, co-founder of Melcrum, on how they have developed high value corporate memberships, reduced dependence on emaikl marketing and evolved their sales and marketing cycle.

Read about the highlights of the event

What attendees said:

"could prove very useful in our subs strategy"

"very interesting and informative"

"format worked very well to get the group involved"

"very useful..gave me new ideas for our subs marketing in future"

Who's on the SIIA UK Board?

The SIIA UK Board advises on ideas for topics and events and member resources. Board members include:

Julian Turner, CEO Electric Word
Nick West, MD, Lexis Nexis
Greg Kilminster, CEO, Gambling Compliance
Andrew Leighton, Director of Product Development, AROQ
Rob Grainger, CEO, Stonewash
Barak Ronan, Director Content Sales & Strategy, Dow Jones
Parry Malm, Account Director, Adestra
Julie Carroll-Davies, VP Global Content Alliances, Proquest
Victoria Mellor, CEO, Melcrum
Carola York, MD Jellyfish Publishing
Nicolas Bombourg, Founder, Reportlinker
Adrian Carr, VP, EMEA, MarkLogic
Helmut Graf, CEO, VNR Business Media
Michael Ellis, UK Manager, Newstex
Ken Wasch, President, SIIA