Schedule

Speed Networking

This opening session is designed to introduce you to a large number of other attendees in an efficient, fun and relaxed way. 3-minute brief meetings are the starting point for conversation and networking throughout the conference. This event is open to all registered attendees.  Make the most of your conference investment and plan to attend this session.

Opening Networking Reception

Network with speakers, SIIA team and other delegates.

Registration & Networking Breakfast

Make new connections with media professionals and learn more about our sponsors.

Opening Keynote: Revolutionary Trends in Media

Hear the latest trends and analysis on how mobile and social are revolutionising the media industry.

Keynote:

Benedict Evans, Analyst, Enders Analysis

9:30 - 10:45: Building New Products: Tech Meets Content

How media businesses can learn to use data and content to develop solutions for customers and behave like a tech firm. What are the challenges in changing culture, processes and organisation?

Moderator:

Adrian Carr, VP, EMEA, MarkLogic

Presenter:

Martin Belson, Managing Director, Dennis Enterprise

Anand Krishnan, General Manager, Developer and Platform Group, Microsoft UK App Platform Division

Tony Macklin, Director of Product Development & Strategy , Immediate Media Co.

09:30- 10:15: Building Real Engagement & Driving Value from Online Communities

Many publishers claim to have an online community, but how many can prove quality engagement and more importantly, new revenues from their activities?  In this session two businesses that are succeeding in both share what they have learnt.  Ben Heald, CEO of Sift, will show how their online communities for professionals attract a quality audience and allow them to design bespoke marketing solutions for blue-chip clients.  John Welsh, MD Digital and Content, UBM Live, will discuss how they are building communities around their live events and how this drives new revenues.  There will be plenty of time for questions so you can get answers to your burning questions.

Presenter:

Ben Heald, CEO, Sift Digital

John Welsh, MD, Digital & Content, UBM Live, UBM

10:15 - 10:45: How Email is Changing - and How You Can Learn From Your Customers

Mobile devices, busy lives, changing language... all are making email marketing, that core of many campaigns, less predictable. This means your email subject line is even more important to capture your recipients attention and achieve that important conversion. Parry Malm shares what Adestra have learnt from analysing over 2 billion emails from publishers and retailers, providing practical advice on what to do to get noticed, and get more of your emails opened, plus what your customers are telling you about your business through their behaviour.  Benchmark your email marketing in the new world, and get answers to your trickiest problems.

Sponsored by Adestra

Presenter:

Parry Malm, Account Director, Adestra

Networking Break

11:15 - 12:30: From Free to Paid

How to use free content, search and social to extend reach and convert users to paid services.

Moderator:

Faisal Galaria, Partner, Alvarez & Marsal

Presenter:

Thomas Bidaux, CEO, ICO Partners

Toby Green, Head, OECD Publishing, Organisation for Economic Cooperation and Development

Audra Martin, VP, Advertising & Operations, The Economist Group

Reehan Sheikh, CEO, Evolok

11:15 - 12:00: Create Once, Publish Everywhere

See how publishers can create multi-platform workflow to instantly publish content on the web and multiple mobile platforms Practical tips on organization, process, technology and culture.

Co-Presenter:

Michael Kowalski, Founder & CEO, Contentment

Clementine Vioux, Product Manager, Dennis Media Factory

12:00 - 12:30: How do People Read Mobile Magazines? New Research.

Learn about new research of the viewing data and behaviour of thousands of readers of mobile magazines, revealing how digital is changing reading patterns.

sponsored by Stonewash

Presenter:

Rob Grainger, CEO, Stonewash

Roundtable Discussions

Small group informal discussions with speakers and experts.  Get answers to your burning questions.  Swap ideas with your peers and make new connections.

Email Marketing Expert Clinic

Whether you are concerned about sourcing data, improving deliverability, raising open rates, adapting to mobile, creating tailored campaigns, automating your emails, integrating with social media or maximising sales & conversions, get expert answers to your trickiest strategic questions from the experts at Adestra in this round table discussion.  Plus learn from the experiences of your peers.

Facilitator:

Parry Malm, Account Director, Adestra

Running a Successful B2B Community

At this roundtable we will be discussing the ins and outs of nurturing a B2B community. Focusing on the practicalities of continued engagement, reward and ownership – this will be a chance to share and discuss ways to build up an audience who will keep coming back for more.

Facilitator:

Saul Sherry, Senior Content and Community Manager of Big Data Republic, UBM

Successful Live Events

Content rich media owners are well positioned to leverage new event profits from your existing relationships.  At this round table we’ll explore some of the opportunities faced by you and your peers: how to enter a competitive market place; structuring your event business; your compelling proposition… It’s your round table, so come prepared to share your successes and lessons learned as well as the challenges you currently face.

Facilitator:

Graham Lock, Managing Director, Cogent Events

Making Money from Webinars

How can you drive revenues from webinars?  Successful US niche publisher Bob Coleman shares his best practice tips

Facilitator:

Bob Coleman, Editor, Coleman Report

European Publisher Round Table

If you are a continental European publisher and want to connect with other Europeans at the Summit to swap experiences or build relationships, join this round table to meet your fellow delegates.  Open to UK or North American publishers who wish to connect with their continental European peers as well.

Facilitator:

Nicolas Bombourg, Co-Founder & Managing Director, Reportlinker

Maximise ROI from Online Marketing

Do you want to gain more revenue for your business? Are you challenged to get better conversions within your existing budget? At this roundtable Lead Forensics share 5 top tips on lead generation and increasing ROI from online marketing.

Facilitator:

Pete Jakob, Managing Director, Purple Salix Limited

Networking Lunch

Make new connections with media professionals and learn more about our sponsors.

Previews

Meet the new wave of innovative media companies during SIIA Previews.

• InWebo Technologies
• Novius
• Red Fox Media

Sponsored by Newstex

Full Company Profiles

Host:

Larry Schwartz, President, Newstex, LLC

Novius

Novius provides tools ad services that enable communications professionals to execute their digital strategies by leveraging innovative features such as its “Create Once Publish Everywhere” capabilities.

Presenter:

Anthony Bleton-Martin, CEO, Novius

InWebo Technologies

InWebo provides Digital Content Providers with a bulletproof and flexible identity verification system, that will not scare users away, and helps them monetize their assets on all devices.

Presenter:

Laurent Charreyron, Directeur Associé, InWebo Technologies

Red Fox Media

Red Fox Media offers AdAppTive, which uses big data techniques to identify digital media subscribers by their propensity to buy an advertiser’s product. Advertisers can use the information to place relevant ads for the right people. Publishers can charge more for their ad space because they can better quantify the added value they deliver to advertisers.

Presenter:

Marcus Brook, CEO, Red Fox Media

14:30 - 15:45: Global Media Ecosystems

Connecting web, mobile, print and events to publish content for worldwide audiences. See case studies of taking media brands into new territories.

Moderator:

Peter Phippen, Dep Chairman, Chairman, co-Founder, Immediate Media Co, Sift Media, East West Relations

Presenter:

Phil Abrahams, Strategic Business Development Director, CABI/Plantwise

Tim Brooks, CEO, BMJ Group

Andy Rice, MD, Sport & Music, Future PLC

14:30 - 15:15: Data Publishing

Hear a case study on how Gehan Talwatte built Ascend into a global data business which was sold to Reed.

Presenter:

Gehan Talwatte, Managing Director, Ascend

15:15 - 15:45: Leverage Content-as-a-Service to Drive Revenues

How content providers can aggregate their assets and deliver new content services and information products to drive revenues. Demos and case studies from RBI, RSC, Springer.

sponsored by MarkLogic

Presenters:

Matthew Whitehart, Executive, MarkLogic

David Wormald, Senior Account Executive, MarkLogic

Roundtable Discussions

Small group informal discussions with speakers and experts. Get answers to your burning questions. Swap ideas with your peers and make new connections.

Building High Performing Sales Teams in Todays Market-Place

What clients want from sales people has changed dramatically, yet many media businesses are still building teams with the traditional sales mould in mind. This round-table discussion explores the personality and skills required for today’s sales teams. Flume will be sharing their own benchmark data on media sales teams as well as their views on what makes a successful modern-day sales person.

Facilitator:

Raoul Monks, Founder & Director, Flume Training

Publishing Opportunities in India & South Asia

The Indian media market is growing fast and there are great opportunities for publishing businesses.  But how can you discover the best way to enter it?  Peter Phippen  will share the latest trends in publishing in India and advise on how to approach this expanding market.

Facilitator:

Peter Phippen, Dep Chairman, Chairman, co-Founder, Immediate Media Co, Sift Media, East West Relations

Repackaging Content Assets to Grow Revenues

What's involved in repackaging your content assets?  Get the inside story of recent publisher digital content projects and pick up some best practice tips.

Facilitator:

Brian Bishop, VP Platform Development, Springer Science & Business Media

Adrian Carr, VP, EMEA, MarkLogic

Telemarketing for Subscriptions & Events

Higher ticket subscriptions and paid events can be hard to sell via direct marketing alone.  Learn about the most efficient ways to add telemarketing into the mix, with examples from a range of publishers

Facilitator:

Jordan Adams, MD , Love Media Sales

Email Best Practice for Marketing Events

How can you use email most effectively to promote your live events, whether free reg or paid-for?  At what point in the event cycle do emails work the best?  When should you use email to promote early birds?  What calls-to-action are most effective? How can you build up your target lists?  

Facilitator:

Parry Malm, Account Director, Adestra

How Marketing & Sales Teams can Work Closer to Drive Revenue Growth

Does your marketing team have the technology tools and embedded process to drive sales performance? Or does the baton sometimes get dropped between marketing and sales? No closed loop for feedback on lead quality, poor reporting and sales collateral that's full of benefits but doesn't tell you what the product or service is? Find out how savvy marketers are bridging the gap and effectively partnering with sales teams for improved results. Best practice tips from Robin Crumby, Exec Director at Melcrum.

Facilitator:

Robin Crumby, Co-Founder & Executive Director, Melcrum Ltd.

Specialist Publisher Roundtable

If you'd like to meet other niche and specialist publishers at the event to swap ideas and tips on digital publishing in small markets, join this discussion chaired by Carolyn Morgan, founder of the Specialist Media Show.

Facilitator:

Carolyn Morgan, Programme Director, SIIA UK

Networking Break

Previews

Hear from the most innovative media start-ups: Three of the finalists present their businesses.

Sponsored by Newstex

Full Company Profiles

Host:

Larry Schwartz, President, Newstex, LLC

ANTIDOT

Antidot is a software vendor providing advanced data management solutions that help organizations create value with data. In addition to product offerings (data enrichment, semantic analysis and search engines), Antidot provides solutions that are designed and packaged to meet the most advanced business needs: AFS@Store for powering search and navigation at e-commerce and catalogue sites, Antidot Semantic Platform for content publishers, Fluid Topics for publishing technical documentation online and reducing support costs. 

Presenter:

Fabrice Lacroix, CEO, ANTIDOT

Mondeca

Mondeca offers a Smart Content Factory (SFC) to help publishers aggregate relevant domain data models and vocabularies and infuse them into generic systems such as search and recommendation engines, text-mining, CMS, and DAM. The software systems ultimately “learn” the language of their users thereby boosting the productivity of content management delivery processes.

Presenter:

Francois Thibault, Head of International Sales, Mondeca

Kulu Valley LTD

Kulu Valley creates video-rich online presentations by combining video with slides. Users can record from nearly any source or upload media to quickly and securely present it to specific audiences. Users can also measure the results of their content.

Presenter:

Sumit Rai, CEO and Founder, Kulu Valley

Closing Keynote: WGSN: Growing a Global Data Business

WGSN is a hugely successful global data business, driven by premium corporate subscriptions, of the type many publishers aspire to.  Julie will draw on her experience growing the business in Asia to share their strategy and provide relevant lessons.

Keynote:

Julie Harris, CEO, WGSN & Planet Retail

Networking Reception

sponsored by Reportlinker

Registration & Networking Breakfast

09:00 - 10:15: New Ways to Charge for Content

Learn about case studies on innovative models to monetise content, beyond paywalls and subscriptions, to membership and site licenses.

Moderator:

Colin Morrison, Media Non-Exec Director, Centaur, TW, other media companies

Presenter:

Brian Bishop, VP Platform Development, Springer Science & Business Media

Richard Londesborough, CEO, Business Monitor International

Jeremy Phillips, Co-Founder and COO, StrategyEye

9:00 - 9:45: Collaborative Advertising Best Practices

What do advertisers and agencies want from media owners when creating multi-platform campaigns with bespoke content?  And how can publishing teams organise themselves to pitch and deliver campaigns that meet client objectives?

Moderator:

Luis Hernandez, Vice President, Specialized Information Publishers Association, SIIA

Presenter:

James Bailey, Business Director, Maxus Global

Paul Hood, Digital Director, Archant London

Audra Martin, VP, Advertising & Operations, The Economist Group

9:45 - 10:15: How to Build a Subscription Eco-system

A carefully planned strategy around your subscription implementation can substantially increase chances of success. But how should you plan your strategy? In this session, tangible examples are discussed to help publishers better understand identity and user profiling within a Subscription Eco-system and how to provide a sustainable business model in a changing digital landscape.

Sponsored by Evolok

Presenter:

Reehan Sheikh, CEO, Evolok

Roundtable Discussions

Small group informal discussions with speakers and experts.  Get answers to your burning questions.  Swap ideas with your peers and make new connections.

North American Publisher Round Table

If you are a North American publisher and want to connect with other North Americans at the Summit to swap experiences or build relationships, join this round table to meet your fellow delegates.  Open to UK and continental European publishers who wish to connect with their North American peers as well.

Facilitator:

Luis Hernandez, Vice President, Specialized Information Publishers Association, SIIA

How to Stop Content from Becoming the new C Word

Media entrepreneur Tyler Brûlé recently said, "Content — don’t you hate it? It’s the new c-word. Once upon a time, content would have been shorthand for editorial. Now it’s just filler," How can you stop your staff seeing digital content as meaningless chore and get them to embrace the opportunity to engage their audiences across multiple platforms?

Facilitator:

Peter Houston, Founder, Flipping Pages Media

Growing Your Events Business

Niche b2b publisher Faversham House shares what they've learned in rapidly expanding their live events business.

Facilitator:

Amanda Barnes, Chief Executive, Faversham House

Best Practice in Collaborative Advertising

Advertising clients want publishers to create bespoke content as part of multi-channel campaigns, but how can you put together compelling campaigns that engage your audiences and how can you ensure they deliver for the client?  Learn how Archant London and the Economist are creating innovative campaigns and get the chance to ask your questions.

Facilitator:

Paul Hood, Digital Director, Archant London

Audra Martin, VP, Advertising & Operations, The Economist Group

How to Drive Audiences & Revenue with Online Video

BrightTALK, an emerging B2B media company with over 1.5 million registered professional users, has built a video and webinar destination with 20,000 pieces of content and an average viewing time of over 25 minutes.  How are they building professional audiences and how are they monetizing video traffic through advertising? Join this roundtable to find out and you'll also learn how they're removing the barrier between marketing and sales by pushing integrated engagement data directly into CRM and marketing automation systems.

Facilitator:

Charlie Blackburn, Co-Founder, BrightTALK

B2B Subscriptions - Getting the Mix Right

A good, high ticket B2B subscription service needs the right subtle combination of content, topic structure, digital distribution and (likely as not) some face-to-face events as well. How on earth do you get the mix right, and how do you promote your service to draw new subscribers in? Join this roundtable for an open discussion to share your experiences and learn from StrategyEye's work powering B2B services for publishers worldwide.

Facilitator:

Jeremy Phillips, Co-Founder and COO, StrategyEye

Maximise ROI from Online Marketing 2

Do you want to gain more revenue for your business? Are you challenged to get better conversions within your existing budget? At this roundtable Lead Forensics share 5 top tips on lead generation and increasing ROI from online marketing.

Facilitator:

Pete Jakob, Managing Director, Purple Salix Limited

Networking Break

11:15 - 12:00: Premium Subscriptions and Site Licences

Publishers have found success by trading up subscribers to premium packages and growing revenues by switching to site licences. See case studies from a range of publishers, plus a Q&A.

Moderator:

Julian Turner, CEO, Electric Word

Presenter:

Alex Martinez, CEO, Sigaria

11:15 - 12:30: Data, Communities and Personalisation

How to nurture communities, track behavior and use that data to offer personalized solutions and services.

Moderator:

Colin Morrison, Media Non-Exec Director, Centaur, TW, other media companies

Presenter:

Adrian Barrick, Chief Content Officer, UBM

Jon Bentley, Head of Digital Commercial Development, Incisive Media

Tim Ewington, Co-founder and Strategy / International Director, Shortlist

12:00 - 12:30: New Revenues from Free Online Content

Presenter:

Florin Campeanu, General Manager, Rentrop&Straton

Helmut Graf, CEO, Verlag fur die Deutsche Wirtschaft AG

Closing Keynote: EMAP: Building Digital Subscriptions & Events

EMAP is a traditional print b2b publisher with long established brands like Architects Journal and Retail Week.  Natasha will explain how they are making the transition to digital subscriptions and how they have grown overall revenues, plus their latest product developments.

Keynote:

Natasha Christie-Miller, CEO, EMAP