Why Attend?
What are the new skills publishers & media owners need to survive in the world of digital content – before brands, retailers, governments and start-ups eat their lunch?
The SIIA Digital Content & Media Summit identifies the skills media owners must acquire and brings together organizations outside media that excel in these fields to put a fresh perspective on the challenges of digital, plus the very best practice right now within media.
- Think like a tech firm – how to use data & content to develop solutions for customers and behave like a tech firm
- Free to paid – how to use free content, search & social to extend reach and convert users to paid services
- New charging models – innovative models to monetize content, beyond paywalls and subscriptions, to membership & site licenses
- Multi-platform content – how to adapt content for global, live, mobile platforms and exploit new formats: audio, video, data
- The empowered customer – nurturing communities, tracking behavior and offering personalized solutions & services
- Collaborative advertising – working with commercial partners to help brands influence & engage with your audience
Over two and a half days we will challenge your thinking, showcase new business models in media and provide the practical tools to radically reinvent your own digital content brands.
With a blend of keynotes, interviews, panel debates, case studies, workshops, research data, round table discussions and networking sessions, the Digital Content & Media Summit will enable you to reshape your media business for the digital challenge.
Plus you'll have the chance to preview innovative new media and technology businesses, get expert advice on your hot business issues, and expand your own network of media contacts.
We will make sure you have plenty of opportunities to question speakers and experts, and swap ideas with other publishers through panel Q&As, interactive workshops, round tables and networking receptions.
With speakers and delegates from US and continental Europe as well as the UK, you'll be able to broaden your horizons and learn from publishers worldwide, all in central London.
