For a B2B journalist, there is no feeling like winning a Neal Award.
The first time it happened to me was back in 2007, but I can still remember perfectly the elation of hearing our entry called out as a winner. I've been privileged to have that feeling a number of times since, and it never gets any less exhilarating.
What is it about winning a Neal that is so special? There are many answers to that question, but I'm going to focus on the top two.
First, the mainstream media often overlooks business-to-business journalism. Our topics are seen as too nichey and it can be difficult for media generalists to understand the extraordinary expertise required to produce our specialized content. The Neals, on the other hand, celebrate our in-depth knowledge, professionalism, and commitment to the industries we serve. As a proud member of the business press who takes my responsibility to my audience seriously, it's wonderful to have our accomplishments recognized by a prestigious organization.
Second, winning a Neal is difficult. I always knew the competition was steep, but it wasn't until I began serving on the committee that I truly understood the rigor that goes into every round of judging. There’s a reason this award is known as the Pulitzer of business media, and like the Pulitzer, its standards are tough and uncompromising.
So, with all that in mind, I invite you strive for the ultimate recognition our industry has to offer. The entry process is easy and intuitive with finalists announced in early 2017.
Chair, Neal Awards Committee
Chief of Content