SUNDAY, MAY 18, 2008
5:00PM - 7:00PM
Conference Registration
5:30PM - 7:00PM
Welcome Reception
MONDAY, MAY 19, 2008
8:00AM - 8:45AM
Registration, Breakfast & Networking
8:45AM - 9:00PM
Welcome Remarks
Ed Keating, VP, Content Division, SIIA
David Thomas, Executive Director, Software Division, SIIA
9:00AM - 9:45AM
Keynote:
Harnessing Technologies for Business Collaboration
John Hagel III, Co-Chairman, Deloitte Center for Edge Innovation, Deloitte Consulting LLP
The broad thrust of IT investment by enterprises over the past several decades has been focused on standardizing and automating core business processes. Going forward, broader business forces will re-shape the focus of IT investment. Technology providers that focus on supporting collaboration both within the enterprise and across enterprises will be well positioned to drive a new wave of revenue growth, provided they understand how to build compelling business cases around their technology. While many existing technologies can address this growing business need, effectively addressing this need longer-term will ultimately require fundamentally new technology architectures and new waves of technology innovation.
9:45AM - 10:30AM
State of the Industry - The Analysts Perspective
Key industry analysts and members of the press talk about the changes over the past year and where the industry is heading.
10:30AM - 11:00AM
Previews
introduced by Larry Schwartz, President, Newstex, LLC
Innovative and emerging companies present new and groundbreaking products and solutions.
11:00AM - 11:30AM
Conference Break
11:30AM - 12:15PM
Blurring Perspectives - Business Models 2.0
When technology and content converge, new answers to the question, “How do we make money?” emerge, allowing paid and free models to coexist in new ways. In both software and content, some paid models are giving way to free use – while some free providers now offer premium content or software. This panel will explore how free models are influencing subscription/fee-based content and software providers – and vice versa – while examining the business models that may result in the years to come. The panel will explore these and other questions:
- Are software and content publishers using privacy as a new kind of “currency” – getting users to share information in exchange for features or access?
- Will these new business models intensify the struggle between the need to protect intellectual property and the desire to market IP in ways that take advantage of the Internet's openness?
- Which hybrid approaches will succeed? What’s already out there with this kind of paradigm?
12:15PM - 1:00PM
Play with a Partner or Roll Your Own -- Successful Strategies to Combine Content and Software
To effectively manage content you need high level technology. We'll examine the questions and issues around joining with an outside expert in OEM or Joint Venture agreement versus going it alone and doing it internally. What are the pro's and con's to partnerships? What are the pro's and con's to doing it yourself. How are companies evolving from strictly content- or software-focused into aggregated services? What are the obstacles and opportunities in each model and how have companies successfully overcome them?
| MODERATOR |
 | Randy Marcinko
CEO, Groxis & MEI
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| PANELISTS |
 | Mani Gill
VP, OnDemand, Business Objects, an SAP Company
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 | Steven Rosenberg
VP, Third Party Redistribution, Thomson Reuters Markets America
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 | Webb Shaw
Director of Editorial Resources, J.J. Keller & Associates, Inc.
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1:00PM - 2:00PM
Networking Lunch
2:00PM - 2:45PM
Software and Content on the Mobile Third Screen
There is no doubt that the Web has disrupted the way end users access and consume software and information. Broadband access had has enabled the delivery of Software as a Service and forever changes the landscape of how enterprises access and consume critical business support functions. Broadband has brought similar upheaval to content markets. Media, publishing, and information markets are being reconstituted expectations and value propositions have reset following the digitization and decentralization of content markets.
A new wave of disruption is on the horizon as the long awaited promise of widespread wireless broadband becomes a reality. Cellular network technology has evolved and is now being deployed on a global scale which effectively makes a mobile handset (the "third screen") as powerful and as fast as a office desktop.
This session will explore the emerging trend of mobile broadband and its anticipated impact to consumer expectations for software and content. Once customers can un-tether from their desktop computing environments, will they expect seamless access to their software and content? Who will own the value chain once telecommunications service providers become the gatekeepers of network access and the mobile device? Can service providers forever create walled gardens for software and content and will they control or at least heavily influence what and how much content gets delivered by setting a per bit price on traffic? How should software vendors think about now delivering their capabilities on a much smaller but perhaps more omnipresent third screen? What opportunities are there for content providers for the always connected consumer?
| MODERATOR |
 | Scott Donahue
Principal, TripleTree, LLC
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2:45PM - 3:05PM
Previews
introduced by Larry Schwartz, President, Newstex, LLC
Innovative and emerging companies present new and groundbreaking products and solutions.
3:05PM - 3:30PM
Conference Break
3:30PM - 4:15PM
Revelation or Revolution: Putting Users in Control with Social Media
Social Media tools pose a vexing dilemma for managers: To empower employees and customers or not to empower? On the one hand, social networks build better customer relationships, improve knowledge management, facilitate recruiting and retention, increase business opportunities and build community. On the other, they can be time intensive, require giving up some control and present challenges to the organizational chart.
| MODERATOR |
 | Dave McClure
Entrepreneur & Blogger
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| PANELISTS |
 | Geoffrey Hyatt
Founder and CEO, Contact Networks
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 | Justin Kestelyn
Senior Director, Oracle Technology Network and Developer Programs, Oracle Corporation
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 | Clara Shih
Director, Product Line Management, salesforce.com
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4:15PM - 5:00PM
Platforms – Will They Tilt in your Favor?
As applications and content move to the cloud, there is an increased focus on the platforms that serve these products and services to our markets. What are the dominant platforms in the SaaS and content spaces and what opportunities do they create and what limitations do they impose? Here from platform experts on the trends they see in the coming year as they grapple with these and other issues:
- Which platforms are likely to dominate?
- What impact will platforms have on business models and intellectual property protection?
- What lessons can business glean from the open API approach of companies like Facebook?
5:00PM - 8:00PM
CODiE Showcase & Networking Reception
TUESDAY, MAY 20, 2008
7:30AM - 8:15AM
Registration, Breakfast, & Networking
8:15AM - 8:30AM
Introductions
8:30AM - 9:15AM
Keynote: The Convergence of Content and Cloud Computing
George Hu, EVP, Marketing, Applications & Education, salesforce.com
The success of the SaaS model has vendors and customers alike evaluating cloud computing to manage how content is used throughout their businesses. Key components of cloud-based architecture, such as global access, massive scalability and unprecedented computing power are impacting content management systems in new ways. How can companies best to manage both enterprise-generated structured data and their unstructured data like audio and video? What are the standards for managing content from customers, partners, and the community? What 3rd-party content data stores (e.g. industry ratings, map/geo-location data, etc.) should you be worrying about? In his keynote, George Hu will address how to harness the power of cloud computing to manage how content flows throughout the enterprise.
9:15AM - 10:00AM
State of the Industry - Private Equity in the NetGain Space
Jason Green, General Partner, Emergence Capital
Michael Marchesano, Managing Director, JEGI
How is the Private Equity world valuing leading firms in this unique and converging space? M&A and venture experts will review the demand for collaborative solutions deals that have been done, and highly customized content. How will this impact the industry going forward?
10:00AM - 10:30AM
Previews
introduced by Larry Schwartz, President, Newstex, LLC
Innovative and emerging companies present new and groundbreaking products and solutions.
10:30AM - 11:00AM
Conference Break
11:00AM - 11:45AM
Enterprise Opportunities and Challenges with Social Media
Social media offers potential new revenue streams for both the enterprise and enterprise software firms – but not without a significant shift in the way that content is created, bought and sold. This session will examine case studies to identify who is making money with social media, what tools they are currently using, what they’ve learned so far and the costs encountered in participating in this fluid new application.
11:45AM - 12:15PM
Keynote:
Head In The Clouds:
How The Internet and Cloud Computing are Reshaping Enterprise Technology and
What You Should Do About It... Now
Matthew Glotzbach, Product Management Director, Google Enterprise
In this session Google's Matt Glotzbach will highlight some ways cloud computing is influencing the Enterprise IT industry and what this means for your business.
12:15PM - 1:10PM
Networking Lunch
1:10PM - 1:30PM
Previews
introduced by Larry Schwartz, President, Newstex, LLC
Innovative and emerging companies present new and groundbreaking products and solutions.
1:30PM - 2:15PM
Keynote:
Here Comes Everybody
Clay Shirky, Author, Educator & Consultant on Social and Economic Effects of Internet Technologies
A new kind of digital revolution is taking hold. Networked tools are allowing groups to form and collaborate without any of the traditional friction that comes from managing the efforts of multitudes. The source of this revolution is not the computer but the connections between them, as our social networks fuse with our technological ones. Compared to the shift to digital information, this change is more painful for some people to embrace, even to contemplate, because it challenges deeply held assumptions about how society does or should work. We're witnessing nothing less than the migration from an information economy based on the work of the individual mind to new forms of collective intelligence and collective effort, and it represents, for good or for bad, a fundamental change in the way our society — all modern societies, in fact — is structured. Clay illustrates these fundamental forces at work, and how they will change the world's organizations and, ultimately, ourselves.
2:15PM - 3:00PM
State of the Industry - The CEO Perspective
Join us for a panel discussion with member CEOs led by the SIIA’s David Thomas and Ed Keating to hear perspectives on software and content convergence. The session will provide the executive perspectives on social media, mobile computing and business models. The panelists will also discuss their content/software partnering and platform strategies.
3:00PM
Closing Remarks
5:00PM - 6:30PM
Content & Software CODiE Awards Reception
6:30PM - 12:00AM
CODiE Awards Gala
