MONDAY, MAY 4, 2009
7:30AM - 8:15AM
Registration, Breakfast & Networking
8:15AM - 8:30PM Welcome Remarks
Ed Keating, VP, Content Division, SIIA
Ken Wasch, President, SIIA
8:30AM - 9:15AMOpening Keynote: Sustainable Innovation
Judith Estrin, Author, Closing the Information Gap; CEO, JLABS, LLC

Innovation drives economic growth, our quality of life and is the only hope of addressing the major challenges we face. But America, a cornerstone of innovation throughout the world, has become increasingly short-sighted, taking innovation for granted and threatening not only our own strength, but the overall global economy. Judy Estrin, technology and business pioneer and author of the new book Closing the Innovation Gap, will talk about how it is essential to reignite sustainable innovation in business, education and government and what is required of business and national leaders to revive organizational, national and global Innovation Ecosystems.

9:15AM - 10:00AM

Information companies are increasingly outsourcing search, content management and social media while retaining the aggregation, structuring, marketing and sales of content. What are the long-term implications for information companies if this trend continues? What kinds of innovation will keep their products fresh and their competitive advantages distinct?

Teri Mendelsohn, President, Mendelsohn Consulting

Mark Bernstein, President, Palo Alto Research Center
Peter Jackson, Chief Scientist, Thomson Reuters
Paul Pluschkell, CEO, Spigit
Michael Tchong, Trend Analyst, Ubercool

10:00AM - 10:30AM Product Previews
Learn about innovative products/services of SIIA member companies

Business & Legal Reports
Collexis Holdings, Inc.
J. J. Keller & Associates, Inc.
10:30AM - 11:00AMConference Break
11:00AM - 11:45AM

Semantic Web
The semantic web promises to aggregate vast amounts of data and put it in proper context. Is the promise being delivered or is it still a pipe dream? Topics include:

  • What is the semantic web?
  • What applications are being commercialized today and what applications are on the horizon?
  • What failures and bumps in the road have companies experienced?
  • What is the monetization model?

Darrel Gunter, EVP/ CMO, Collexis Holdings, Inc. Holdings, Inc.

Daniela Barbosa, Business Development Manager- Synaptica, Dow Jones Taxonomy Solutions  
Steve Nathan, President and CEO, Parity Computing, Inc.
Amiad Solomon, CEO, Peer39

11:45AM - 12:30PMInformation Companies in the Clouds

The highly scalable and affordable technologies available in cloud computing services are driving down the cost of computation, application hosting, content storage and rapid delivery by several orders of magnitude. Many industry-watchers believe that cloud computing is changing the technology landscape and the business models that underpin successful content companies.

To see how this is actually happening, three companies will present case studies on how they are reducing costs and enabling publishers and content service providers to make more money using cloud computing technologies. These case studies will focus on information distribution, video syndication and the Deep Web.

We will learn from their successes and failures and explore the true ROI of Content Cloud Computing. Along the way we will introduce you to the terms of cloud computing and how your company could benefit.

John Blossom, President, Shore Communications, Inc.

Larry Schwartz, President, Newstex LLC
Tien Tzuo, CEO, Zuora, Inc.
Kristina Bivins, President, MuseGlobal
12:30PM - 1:30PMNetworking Lunch
1:30PM - 2:15PM

Where are you on the Geospatial Information Map?
Certain segments of the B2B content industry have sold high end services incorporating geospatial data into products aimed at the construction, transportation and environmental markets for years. Are these services threatened by inexpensive services new to the marketplace or will the professional providers continue to innovate to maintain premium pricing? Other issues this session will cover include:

  • With the rapid proliferation of content and services in the space what are the opportunities for publishers to enhance existing products and create new ones?
  • What privacy implications need to be considered?
  • Do B2B publishers need to have a device strategy?
Our panel of publishers will share how they have incorporated this information into these products and what the future "landscape" will hold.

Ed Keating, VP, Content Division, SIIA

Dan Onofrio, Associate Vice President of Content and Data Development, EDR
Andy Reid, President, Market Intelligence Division, Hanley Wood
Steve Jones, Senior Director, Business Development, McGraw-Hill Construction
Jim Murray, Director Commercial B2B, Pictometry International Corp.

2:30PM - 3:00PMProduct Previews
Learn about innovative products/services of SIIA member companies.

Zuora, Inc.
Copyright Clearance Center
Aladdin Knowledge Systems
3:00PM - 3:30PMConference Break
3:30PM - 4:15PM

Keynote: Towards Universal Access to all Knowledge
Brewster Kahle, Founder Digital Librarian, Internet Archive

Advances in computing and communications mean that we can cost-effectively store every book, sound recording, movie, software package, and public web page ever created, and provide access to these collections via the Internet to students and adults all over the world. By mostly using existing institutions and funding sources, we can build this as well as compensate authors within the current worldwide library budget. Technological advances, for the first time since the loss of the Library of Alexandria, may allow us to collect all published knowledge in a similar way. But now we can take the original goal another step further to make all the published works of humankind accessible to everyone, no matter where they are in the world. Thomas Jefferson's statement that "All that is necessary for a student is access to a library" may be an exaggeration, but access to information is a key ingredient to education and an open society. Will we allow ourselves to re-invent our concept of libraries to expand and to use the new technologies? This is fundamentally a societal and policy issue. These issues are reflected in our governments' spending priorities, and in law.

4:15PM - 5:00PMIntegrating Content Into Workflow - Is it Working?

With advertising revenue eroding, market expectations that web content should be free, and the decline of print, integrating content into a professional's workflow has become the strategy of many major publishers and information providers. Has this strategy been successful? In which industries and with what kind of content does it work best? Is it a viable revenue source? What are the potential challenges and obstacles faced by companies seeking to integrate their content into workflow?

Ann Michael, President, Information and Media, Really Strategies, Inc.

Webb Shaw, Director of Editorial Resources, J. J. Keller & Associates, Inc.
Greg Merkle, VP and Creative Director, Dow Jones Enterprise Media Group
Jay Hallberg, Co-Founder & VP Marketing, Spiceworks, Inc.
5:30PM - 7:30PMCODiEs Finalist Showcase & Networking Reception
TUESDAY, MAY 5, 2009
7:30AM - 8:15AM Registration, Breakfast, & Networking
7:30AM - 8:15AM Social Media Action Committee (SMAC) Breakfast
8:15AM - 8:30AM Introductions
8:30AM - 9:15AMKeynote: Software and the Price of Free
Chris Anderson, Editor-in-Chief, Wired Magazine

The Internet has introduced a generation to the concept of free. Entire industries, from travel to telcos, are trying to figure out how to make money by giving it away. And software is no exception: Software is pure information, and the industry is experimenting with service models, pay-per-use, advertising, bundling, and dozens of other strategies. This session will look at how the economics of free are changing the way we buy and sell information technology.

9:15AM - 9:45AM Product Previews
Learn about innovative products/services of SIIA member companies.

YellowBrix Inc.
Dow Jones & Company
9:45AM - 10:15AM Conference Break
10:15AM - 11:00AM

Business Models Bulked up by Technology
Technology is empowering business models in many ways. As more and more content is XML-enabled, the ways to package, price and distribute it expand exponentially. How can information companies benefit from these trends and what pitfalls exist when many offers and bundles can be created on the fly? In this point/counterpoint discussion hear publishers and vendors debate the pros and cons of these technologies and how it will impact your business in the next 12 months.

Randy Marcinko, Founder & CEO, MEI; President & CEO, Groxis, Inc.


11:00AM - 11:45AMThe New Era of E-Government: What Does it Mean for Industry?

Barack Obama's journey to 1600 Pennsylvania Avenue was fueled by an unprecedented use of technology, including social media. As one of his first official actions, President Obama called on the Federal Government to increase and improve information dissemination to the public, including through the use of new technologies, With its strong emphasis on transparency, new technologies and e-government this administration is poised to usher in a new set of opportunities and challenges for software and digital content companies. In this session, David LeDuc, SIIA Senior Director, Public Policy, will brief attendees on the progress of three key e-government priorities identified by President Obama:

  1. Opening up government to its citizens by "using cutting-edge technologies."
  2. Bringing "government into the 21st Century" through the use of "technology to reform government and improve the exchange of information between the federal government and citizens."
  3. Appointing the nation's first Chief Technology Officer.
In addition to the briefing, this interactive session will include a panel representing different segments of the content industry to give their unique perspectives on the prospects and perils of this new era of e-government.

Jeff Massa, President & CEO, YellowBrix

David LeDuc, Senior Director, Public Policy, SIIA
J. B. Holston, CEO, NewsGator
Keith White, Publisher & Senior Vice President, Congressional Quarterly

11:45AM-12:15PM Product Previews
Learn about innovative products/services of SIIA member companies

Neighborhood America
12:15PM-1:15PMNetworking Lunch
12:15PM-1:15PME-Government and Information Policy Roundtable Lunch
1:15PM - 2:00PM

Social Media Platforms
During the past year, the large social media platforms such as Facebook, LinkedIn, Google and others announced major new initiatives. Open Social, Facebook Connect and related initiatives brought the promise of deeper application integration and moved us closer to an open social graph. The growth of mobile computing and the emergence of the Twitter platform suggest a bright future for social media, yet make it harder for publishers and technology companies to understand where to focus. In this panel, we'll try to bring clarity to that picture by discussing specific examples of how companies are using these platforms to drive awareness and growth. Specifically, we'll focus on how companies are monetizing social media participation and how to best leverage the emerging relationships among the social media platforms.

Eric Elden, Editor, Venturebeat

Pavan Mediratta, Sr. Director of Global Sites and Communities, LexisNexis
Clara Shih, Author, “The Facebook Era” and Director, Social Networking,

2:00PM - 2:45PMClosing Keynote:
How I Stopped Worrying and Learned to Love the Tweet:
What Interactivity Really Means for Real Businesses

Kara Swisher, Co-Producer, D: All Things Digital, Co-Executive Editor,
2:45PM - 3:00PMClosing Remarks
5:00PM - 6:30PMCODiE Awards Cocktail Reception
7:00PM - 12:00AMCODiE Awards Gala