Schedule

Registration, Breakfast & Networking

Breakfast and registration will be held in the Gold Ballroom Foyer.

Welcome Remarks

Host:

Edward Keating, Vice President, Content Division, SIIA

Speed Networking

SIIA NetGain kicks off with an all-new speed networking session designed to introduce you to a large number of attendees in an efficient and relaxed way.

How it works: you will have a brief 3-minute meeting with delegates at the event (one minute per person and one minute for discussion). These quick meetings are the starting point for conversation and networking throughout the conference. Make the most out of your conference investment through this unique session.

Previews

Hear SIIA member companies describe their innovative new products.

Dow Jones - The Wall Street Journal Professional Edition

The Wall Street Journal Professional Edition combines the unparalleled news coverage and analysis of The Wall Street Journal, with Factiva SmartSearch, the world's best business research tool, into one powerful product. Curated by the Journals editors, it efficiently delivers the most important news of the day from 17,000 global sources -- for 25 industries and 102 sub-industries along with personal alerts, powerful business search and custom news features. Its the first site you'll visit each day -- and perhaps only site youll actually need.

Presenter:

Brigitte Ricou-Bellan, Vice President and Managing Director, Dow Jones Enterprise Solutions within Corporate Markets, Dow Jones

Vitrium Systems

Vitrium System's PDFSalesLeads is an easy-to-use solution for turning your PDF content into sales lead generating tools. Embed interactive forms directly into your PDFs to capture information on who is reading your content and gain critical business intelligence. Allowing readers to fully engage with your content before asking for their contact information provides the best end-user experience, delivering the highest quality lead data.

Presenter:

Peter Nieforth, Chief Executive Officer, Vitrium Systems Inc.

Access Innovations - Search Harmony

Search Harmony is a user interface which combines human understanding with powerful search technology to help users find the right information at the right time. Search Harmony enables a user to navigate a hierarchical taxonomy and drill down to a subject to launch their search. It also enables content owners to guide searchers by suggesting preferred terms, recognizing synonyms, and providing links to expand or target their search.

Presenter:

Bert Carelli, Vice President, Business Development, Access Innovations, Inc.

Networking Break

Social Media: From Strategy to Execution

How are businesses using social media? What are the results? When is participating in existing online social networks sufficient for your social strategy and when should you consider building your own network? This session will cover the most prevalent uses of social networking and the best practices, metrics, and measurements around those uses. Well then explore when building or hosting your own presence may be desirable.

Moderator:

Ann Michael, President, Delta Think, LLC

Panelists:

Johna Burke, Sr. Vice President, BurrellesLuce

Tabrez Syed, Director of Products , Spiceworks

Serena Wellen, Director, Insurance, Workers' Compensation, Health Care and Social Security, Matthew Bender/LexisNexis

Innovation Driven by the Consumer: Content Experienced Across Different Platforms

Content providers in the entertainment space are exploring cross-media story-telling, storyline extensions and the hunger of fans to crowd-source content as a community.

* What impact will this have on consumers of B2B information and will they come to expect more sophisticated distribution of content across platforms?
* How are information publishers in the health, legal and business information arenas adapting the twinned arts of more deliberate content distribution strategy and community-building?
* Is there anything the entertainment space and business information space can learn from each other here?

This session brings together seemingly disparate industries that have in common the rising expectations of the new consumer.

Moderator:

Greg Merkle, Vice President Products Strategy & Design , Dow Jones Corporate Markets

Panelists:

Mike Dahn, Vice President, New Product Development, Thomson Reuters, Legal

Sibyl Goldman, Vice President, Yahoo! Entertainment

Networking Lunch

How e-readers are Changing the Publishing Game

The iPod completely changed the game for music labels and artists. The Amazon Kindle and iPad threaten to do the same for traditional content players. What have we learned from the evolution of music publishing? This session will explore the new face of publishing from a number of different angles, including business models, technology and the evolution of the user experience.

Moderator:

Andy Weissberg, V.P. Identifier Services and Corporate Marketing, Bowker

Panelists:

Scott Bain, Litigation Counsel, SIIA

Colin Crawford, CEO & Founder, Media7

Miles McNamee, VP, Licensing & Business Development, Copyright Clearance Center

Bay Area: Lessons from a Hotbed of News Start-Ups

Overnight, the Bay Area has become a center of news innovation. California Watch burst out of the gates last year and now its more than a dozen journalists are placing their statewide-oriented work in media large and small. Now joining it is Bay Citizen, launching in late May, a site aiming to fill the gap caused by cratering daily newspapers in the region. Newsonomics author Ken Doctor talks with California Watch founder Robert Rosenthal, former editor of the Philadelphia Inquirer, and with Jonathan Weber, Bay Citizens editor and a veteran of the Industry Standard, NewWest.net and the L.A. Times. We look at how the news and the business of news is changing from the bottom up.

Interviewee:

Robert Rosenthal, Executive Director , Center for Investigative Reporting

Jonathan Weber, Editor-in-Chief, The Bay Citizen

Interviewer:

Ken Doctor, Author, Newsonomics, and Industry Analyst, Outsell Inc.

Networking Break

Mobile Applications: Dick Tracy's Watch It Is Not, But It's Getting Close!

The indispensability of hand held devices permeates our work and leisure pursuits. Whether you are a baby boomer, generation X, or millennial, you ARE using a mobile device and your usage of applications is growing exponentially. Join us for a very exciting demo and discussion about the latest apps and trends for the cell phone and the implications for our industry.

Moderator:

Daniela Barbosa, Business Development Manager, Synaptica, Dow Jones Taxonomy Solutions

Panelists:

Joe Meyer, Chief Executive Officer, HopStop.com

Jonathan Yarmis, Senior Research Fellow, Ovum/Datamonitor

Keynote

Keynote:

Tammy Nam, Vice President, Content & Marketing, Scribd, Inc.

Breakfast & Networking

Breakfast will be held in the Regency Foyer.

Bus Tour: Adobe, Google, and at least one other SIIA member company

We will meet by the Jessie Street entrance of the Palace Hotel. Buses will depart promptly at 8:30 AM, so please don't be late. If you miss the bus you will need to arrange your own transportation to our first stop.

Offsite Networking Reception: Ridge Vineyards

We'll offer a wine pairing event, fantastic views and unparalleled networking!

After the reception, buses will return to the Palace Hotel (leave the vineyard at 7:30 pm). Notice that start and end times are approximate and will vary based on travel time and traffic.