Schedule

Networking Breakfast

Opening Remarks

Speed Networking

Back by popular demand, SIIA NetGain kicks off with a speed networking session designed to introduce you to a large number of attendees in an efficient and relaxed way.

How it works: you will have a brief 3-minute meeting with delegates at the event (one minute per person and one minute for discussion). These quick meetings are the starting point for conversation and networking throughout the conference. Make the most out of your conference investment through this unique session.

Marketing Transformation: How to Modernize Your Business Marketing Efforts

The way people search for products and services has drastically changed over the past few years. Today, potential customers are seeking out information through keyword searches on Google, subscribing to relevant vendor blogs, and participating in multiple forms of social media. Customers are active participants who are more in control of their purchasing decisions than ever before.

Throughout this keynote Brian Halligan, CEO & Co-Founder of HubSpot, will provide attendees with insight into the changing nature of business shopping. He will offer actionable steps that businesses can use to take advantage of inbound marketing techniques including optimizing websites to get found by more prospects, and converting a higher percentage of prospects into paying customers. 

Keynote:

Brian Halligan, CEO & Founder, HubSpot

Previews

Meet some of the Boston area’s hottest early-stage content and content-technology companies.

Pubget

Presenter:

Ryan Jones, President, Pubget

Cambridge Semantics

Cambridge Semantics gives business users the ability to access data sources on their own terms and in their own language; not the language of IT. From research scientists to financial analysts to marketing managers, our semantic knowledge based solutions enable customers to ask and answer their most pressing business questions. Unlike search, data warehousing, CMS systems or existing manual processes, the Cambridge Semantics Anzo Suite empowers users to self manage their data and processes using familiar tools such as Excel & the web. Cambridge Semantics is a privately held company based in Boston, Massachusetts. For more information visit www.cambridgesemantics.com or follow us on Twitter @CamSemantics.

Presenter:

Steven Kludt, EVP Marketing, Cambridge Semantics

Yesware

Yesware is a venture-backed startup building services to help salespeople close more business. The product focus is the intersection of email, CRM and sales workflow, and the company founders, Matthew Bellows, Cashman Andrus and Rajat Bhargava, have all started, grown and sold technology companies - so we know what we're in for. 

At SIIA Netgain, Yesware will present the next iteration of the product, a browser extension that plugs into GMail and Salesforce for better, faster, more trackable sales communication.

Presenter:

Matthew Bellows, Founder, Yesware

Networking Break

From Dusty Directory to Technology-Focused Game Changer - An Innovation Story

This insight-packed story of driving growth through innovation won’t gloss over issues or wax corporate “messaging.” In a refreshingly open discussion, join ZoomInfo’s Sam Zales as he recounts his first two years at the helm and the role innovation played during that time. Get the real story on the hurdles, tough decisions and wins. Zales will share insights on:

• Innovation isn’t just about product
• Don’t let fear prevent product innovation
• Getting the staff to think long term
• Hire and manage to create an innovative organization
• Customer-driven innovation

Presenter:

Sam Zales, President, Zoom Information Inc.

Roundtable Discussion

Choose from two topic specific breakout sessions to participate in.

Monetize Your Digital Assets

During this roundtable we'll address the ability to monetize your digital assets, your content, through licensing. Throughout the discussion we will consider both new and traditional vendors, including the pros and cons of licensing with aggregators, syndicators, distributors, web venues, search engines and others. Text, audio, video, blog, tweet streams and other types of content have different properties in the licensing world and each will be up for discussion. Business models will be criticized and evaluated from the perspective of the content creator as well as the vendor. This discussion will cast some light on whether licensing can be a viable revenue stream in the future and for what types of content creators, licensing will be the biggest win. Join us with questions, ideas or just to play devil’s advocate and help create a dynamic discussion.

Facilitator:

Randy Marcinko, Chief Executive Officer, Marcinko Enterprises, Inc. (MEI)

Social Media: The Next Generation of Online Communities

Next generation online communities are some of the hottest companies right now. Q&A sites like Quora and vertical communities like Stack Exchange and IT Toolbox are attracting millions of visitors each month. More importantly, they are staking out influential positions as social media takes referral traffic from traditional search engines.

In this roundtable, we will discuss the growing influence of online communities and explore how publishers should participate in external communities and consider the pros and cons of developing community sites of their own.

Facilitator:

Barry Graubart, Principal, Content Matters

Networking Lunch

Roundtable Round-Up

A recap and takeaways from the roundtable discussions.

Leading Innovation

The technologies for delivery and consumption of business information are changing fast. From tiny smart phones, to tablets of different sizes, major technology players like HP, RIM and Microsoft all want their tools in the enterprise. Find out what’s hot, what’s not, and what you need to know that will impact your business. Esteemed Boston based analysts will provide insight on where you need to be taking your business and what will catch their eye. Mobile, cloud computing, new publishing technologies and more will be discussed and analyzed. You will discover answers to questions like:

• What are the devices that will have the most immediate impact on my business?
• How fast, really, are these new mobile tools being adopted in the consumption of business information?
• How can I benefit from moving my business to the cloud?

Moderator:

Chris Kenneally, Director, Business Development, Copyright Clearance Center

Panelists:

Vanessa DiMauro, CEO, Leader Networks

Jim Hamilton, Group Director, InfoTrends

Ned May, VP & Lead Analyst, Outsell, Inc.

CEO Spotlight - Ahead of the Curve

Kevin Wells has built a career that is your average HR person's nightmare. His rap sheet includes gigs in publishing, advertising, digital media, mobile recognition and content, word of mouth marketing, enormous e-commerce operations and even television,  with clients like HBO, Starbucks, Hearst, Hachette Filipacchi, A&E, Verizon, General Mills, Conde Nast, HP, Anheuser-Busch, Kellogg's, Ralph Lauren, and a host of others. The only thread that really ties them all together is that they are all forms of media in stages of transformation.

Kevin's latest venture, RapidBuyr--his first with a description that fits on the back of a business card--"Think Groupon for SMB," launched a couple of weeks ago. He is one of the co-founders with a group of seasoned executives including Tom and Darr Aley, the CEO and CMO respectively who sold their last company, Generate, to Dow Jones. The act of "buying stuff" is (surprise!)—transforming. The daily deal is here to stay and that behavioral shift is creating some fascinating opportunities for the B2B ecosystem locally and nationally.

Kevin will talk about why martinis, massages and manicures aren't the only interesting thing happening in the daily deals space and how brand new forms of content, a local culture of trust and  "mesh" will help shape that future.

Presenter:

Kevin Wells, Executive Vice President Market Development, RapidBuyr

Second Web

The Second Web is the emerging web of information and experiences that come from any network and can be displayed/ controlled on any device, in any place. It's the convergence of content and features activated by a rich new array of input controls and sensors, This makes content consumption and publishing more intuitive than ever, and rich Web content available in new formats that, until now, were only seen in standalone software. During the second web we'll cover:

• Second Web as real-time translation services - and what this means for cross-cultural communication.
• Infinite web of inputs, outputs and contexts adapted to our personal environment.
• Shifts from drowning in content toward natural navigation.
• key technologies, trends and value points emerging in the Second Web.
• Insights into how publishers and technology companies must create and position intellectual property to succeed in this multi-platform, multi-sensor world.

Presenter:

John Blossom, President & Senior Analyst, Shore Communications, Inc.

Previews

Meet some of the Boston area’s hottest early-stage content and content-technology companies.

Host:

Larry Schwartz, President, Newstex, LLC

RAMP

RAMP is an advanced Content Optimization SaaS platform providing publishers workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. Users rely on such precision to discover and engage with content, thereby increasing the commercial viability of content for publishers while curtailing publishing costs. Leading publishers using RAMP include –Thomson Reuters, FOXNews, NBC, Dow Jones, Meredith, and others. For more information visit: www.RAMP.com, or contact us at info@RAMP.com.

Presenter:

Tom Wilde, CEO, RAMP

ImageRights International

ImageRights International is a global market maker for copyright infringement claims.   Through its Discovery & Recovery services, the company receives, identifies and manages infringement claims on behalf of commercial photographers, photo agencies and publishers.  It routes claims to the best available copyright attorneys and can increase the valuation of these claims by leveraging cloud-based image recognition technology to uncover potential additional infringements for the original claimant as well as other content creators and rights holders who have uploaded their photo archives to the ImageRights service.  Founded in 2008, ImageRights International is a global company headquartered in Cambridge, Massachusetts.  Its Recovery operations are comprised of a network of legal partners based in the U.S., U.K., Germany and Israel.  It is a proud member of the APA (www.apanational.com), ASMP (www.asmp.org), ASPP (www.aspp.com), CEPIC (www.cepic.org), and PACA (www.pacaoffice.org).  Learn more at www.imagerights.com.

Presenter:

Joe Naylor, CEO & Co-Founder, ImageRights International

BurrellesLuce

Covers thousands of print, broadcast and web news sources, and provides online access to current media contacts.

Presenter:

Daniel Schaible, Senior Vice President, Content Management/IT, BurrellesLuce

Networking Break

SIIA Privacy Briefing

SIIA members are leaders in promoting effective protection of personal privacy, and SIIA is a well-recognized resource for policy makers on the issue of privacy policy and privacy-enhancing technologies. During this session, Mark McCarthy, VP Public Policy will brief delegates on the key privacy issues facing the industry: 

• Business Capacity v. Consumer Capacity
• Do Not Track
• Data Breaches
• Mobile App Privacy 

There will be ample time for your questions and you will come away from the session with an understanding of SIIA’s stance on these issues and how your business may be affected by future and current legislation.

Presenter:

Mark MacCarthy, VP, Public Policy, SIIA

Real vs. Virtual - The Cage Fight for Social Media

Nothing can be more real than the devastation across Japan, and many trends in social media have been born out of Japan's close knit culture and the integration of new social technologies in media and entertainment. While entertainment-oriented social models in the gaming and music industries are interesting - and a reminder that many social movements that actually work often evolve in pop-culture - the backdrop of the disaster brings into focus the need for virtual tools that have a real impact for the positive in our lives and businesses. Are you lost in the frivolity of social media? How do we reconcile the virtual and real behavior as individuals and organizations? In this presentation you'll find out more about:

• Social models that work from pop-culture
• How real and virtual are reconciling into one space
• How the inter-subjective is a new dimension in customer communication
• Trans-media and the collapse of media form
• Transmission of information across networks

Presenters:

Ian Condry, Associate Professor of Global Media, Director, Social Media Initiative, MIT

Gary Halliwell, President, NetProspex

New England Lobster Clambake Dinner

Join us at the world-renowned Anthony’s Pier 4 restaurant, where we’ll enjoy a special New England-style Lobster Clambake dinner courtesy of our host sponsor ZoomInfo. There's nothing quite like networking with lobster bibs!

Networking Breakfast

Join us for a day long tour of interesting information companies in the Boston area. Participants will meet for breakfast and depart from the Hyatt Regency Boston lobby promptly at 9:00 am.

Bus Tour

Thomson Reuters

Thomson Reuters will introduce their all-new Content Marketplace - a market-changing solution that brings together all sectors of content in one seamless, operable package (content managed by Thomson Reuters, found on the web, provided by third parties, and customer proprietary data) in one seamless, operable package.

Boston Globe

This Boston icon founded in 1872 has weathered many challenges and was an early adopter of the web. We'll learn about the publishing giant's two-brand digital strategy and the implementation of a pay wall. 

Presenter:

Christopher Mayer, Publisher, The Boston Globe

MIT Media Lab

This is where the future is lived, not imagined. Their domain is applying unorthodox research approaches for envisioning the impact of emerging technologies on everyday life -- technologies that promise to fundamentally transform our most basic notions of human capabilities. We'll gather for presentations on their research followed by a tour.

Presenters:

Ian Condry, Associate Professor of Global Media, Director, Social Media Initiative, MIT

Henry Holtzman, Research Scientist, Chief Knowledge Officer, Co-Director, Digital Life, MIT Media Lab

Henry Lieberman, Research Scientist, MIT Media Lab

Pattie Maes, Associate Professor of Media Technology, MIT Media Lab

Mitchel Resnick, LEGO Papert Professor of Learning Research, Academic Head, Program in Media Arts and Sciences, Co-Director, Center for Future Civic Media, IT Media Lab