SIIA OnDemand: Enabling & Delivering Sofware as a Service - November 7-9 - San Jose, CA SIIA Home SIIA OnDemand: Enabling & Delivering Sofware as a Service - November 8-9 - San Jose, CA
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SIIA ONDEMAND COMPANY PREVIEWS

Meet the next wave of SaaS innovation! You'll hear presentations by the leaders of the early-stage companies listed below, which enable SaaS or provide SaaS solutions.

Thursday, November 8Friday, November 9
9:15am -9:30am
  • Comrange
  • Fairsail
  • SpeechCycle
  • 10:00am - 10:15am
  • Brightidea.com
  • LeCayla Technologies
  • Parature
  • 2:00pm - 2:15pm
  • Coupa Software
  • iPolipo, Inc.
  • Sabrix
  • 9:45am - 10:00am
  • EchoSign
  • Right90, Inc.
  • Success Metrics


  • Brightidea.com provides on-demand Innovation Pipeline Management software. Nearly 300 businesses rely on Brightidea.com's software to track and accelerate their innovation pipeline. The Brightidea.com platform is an integrated set of Web 2.0 and social networking tools specifically designed to accelerate innovation, including: Idea Management, Pipeline Tracking, Customer Feedback, Expert Location, Supplier Management, Research Blogs, Rewards & Recognition, and Financials. Brightidea's software has been successfully deployed by Harley-Davidson, Bosch, Thomson Corp, British Telecom, Bristol-Myers Squibb, Honeywell and many others. Founded in 1999, Brightidea.com is privately held and headquartered in San Francisco, CA. For more information, please visit www.brightidea.com.

    Matthew GreeleyPresenter:
    Matthew Greeley, Founder and CEO

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    Matthew Greeley is Founder and CEO of Brightidea.com, the global leader in On-Demand Innovation Pipeline Management (IPM) software. Prior to starting Brightidea.com, Matthew consulted for Wrenchead.com, helping them to raise over $100 million in venture funding from investors including CBS Corporation, Polaris Ventures and Goldman Sachs. Before Wrenchead.com Matthew co-founded Silicon Valley enterprise software provider, Alyanza Software, which was acquired by Niku eight months after its inception, yielding triple digit returns to early investors. Matthew began his career at hedge fund FMK Advisors, where he focused on marketing and fund raising. He holds a degree in Computer Engineering from Stevens Institute of Technology and studied Creativity and Marketing at Stanford University. Matthew sits on the board of directors of ClearDay Technologies.



    Comrange Comrange has developed a business orientated, second generation SaaS platform, allowing rapid development of SaaS applications. Comrange's lead product, called APPproducer, was released in early 2007. APPproducer is a web based platform featuring a menu driven interface. It was built with Microsoft's native .NET technology (an industry standard language framework), meaning that the products can be instantly customized by over three million .NET developers. The unique SaaS platform also allows users to build applications ten times faster than standard .NET development. Comrange is a Microsoft Certified Partner and was recently chosen to showcase APPproducer at Microsoft Start-up-zone Europe for innovative companies.

    Justin Boyce CamPresenter:
    Justin Boyce Cam, CEO

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    Justin Boyce Cam, CEO and co founder of Comrange, is an experienced information technology specialist. Justin has a unique flair and insight for business software solutions and is passionate about on demand software. Justin set up Comrange in 2002 to directly address the growing market need for scalable, rapid to deploy business applications. Justin worked as a lead consultant for Paragon Consulting and as a technical specialist to FTSE 100 companies. Justin was responsible for the Project Management and implementation of British American Tobacco PLC's corporate IT plan; the design and implementation of the BAT capital expenditure model, and the design of Marconi PLC's global Group Reporting System. Justin was also involved in project managing the roll out of systems for Inchcape's global finance and IT implementation, a project incorporating a roll out to forty two countries over 18 months.



    Coupa e-procurement solutions deliver big business purchasing automation and spending controls to small and mid-size organizations, with a solution that employees actually prefer to use rather than to avoid. Coupa software enables companies to streamline processes, improve productivity, and save money. As the world's leading commercial open source solution, Coupa e-Procurement has been downloaded by more than 7,500 organizations, and is available as an on-demand service.

    Dave StephensPresenter:
    Dave Stephens, CEO

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    Dave founded Coupa with the vision of bringing the benefits of the eprocurement to small and midsized companies. Dave has over 13 years of experience in procurement technology. Prior to founding Coupa, Dave was Vice President of Oracle Procurement Applications, where he was responsible for building and leading the business group to its current success among Fortune 1000 companies. A strong advocate of open source in the enterprise, Dave introduced Oracle's first Apache and JServ-based application in 1998. With his keen instinct for identifying market-changing technologies, Dave delivered Oracle's first multi-tenant SaaS in 2000. Dave holds a Bachelor of Science in Chemical Engineering from UC Berkeley.



    EchoSign, Inc. - SaaS Solution is the first signature workflow management solution. In just one click, we automate getting contracts signed, tracked and filed. Over 100k use EchoSign to close faster, and close more.

    Jason LemkinPresenter:
    Jason Lemkin, CEO & Co-founder

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    Jason Lemkin is CEO and co-founder of EchoSign. His operational experience spans the business development, sales, legal, human resource, and finance fields. Lemkin previously was an EIR at Storm Ventures and served as President, Chief Business Officer, and co-founder of NanoGram Devices, a nanotechnology pioneer that is now a subsidiary of Greatbatch, Inc. He previously served as Vice President, Corporate Development at NeoPhotonics Corporation; and as Senior Director of Corporate Development at BabyCenter.com, the leading internet company in its category and now a subsidiary of Johnson & Johnson. Lemkin also served as corporate counsel to leading technology companies at Venture Law Group, and as a management consultant at Pathway Ventures. He holds a B.A., Magna Cum Laude from Harvard University; a J.D., Order of the Coif, from U.C. Berkeley; and completed the Stanford Graduate School of Business' Executive Management Program.



    Fairsail develops and markets Human Resources Management software delivered as a service on the Salesforce on-demand platform. Founded specifically to create HR applications natively for the Salesforce platform, Fairsail has seized the opportunity to extend the Salesforce platform from CRM to enterprise-wide. The AppExchange edition is for existing Salesforce users and the platform edition for any organization. Version one of Fairsail includes modules for Performance Management, Talent Management, and Personal Development. Fairsail is a privately held company based in Reading in the UK with a US office in the San Francisco Bay Area.

    Colin CooperPresenter:
    Colin Cooper, CEO

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    Colin has been developing HR applications for large companies since the mid-80's when he developed a Europe-wide talent management system for Citibank based on "sneaker-net". He has delivered software using web-based technologies, initially with Intranet based system and more recently fully Internet-based SaaS services. He has designed and implemented competency assessment and performance management tools within more than 200 major companies. He founded Fairsail early in 2007.



    iPolipo, Inc. provides automated meeting scheduling. iPolipo's patent-pending technology enables selective, secure online calendar sharing that eliminates the back-and-forth process of voicemails and e-mails that typically consumes over 100 hours a year for busy professionals. The hosted iPolipo service is currently used by more than 300 business, legal, medical and financial services professionals.

    Hari ShettyPresenter:
    Hari Shetty, President & CEO

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    Hari Shetty is the chief visionary and strategist for iPolipo and has over a decade of experience in enterprise software. Before founding iPolipo, Hari held multiple leadership roles at Aspect Software, including pre-sales, professional services and technology architecture, and won several multimillion-dollar deals for Aspect with Fortune 1000 and government clients. Hari holds an MS in Software Engineering from the University of Texas at Arlington.



    LeCayla Technologies offers a new technology that enables software publishers to quickly and easily introduce On-Demand pricing. LeCayla delivers a metering and billing infrastructure for packaged software applications. It allows software publishers to deliver products using any pricing model or any mix of pricing models such as perpetual licensing or pay-per-use.

    Gary RamsayPresenter:
    Gary Ramsay, COO

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    Gary Ramsay is COO of LeCayla Technolgoies. Gary has over 20 years of experience in the IT industry with over 8 years leading successful product development teams. Most recently he has been head of Product Development in Norkom Technologies and Trintech. Prior to this he was Operations Director in the start up, Exceptis Technologies, which was eventually sold to Trintech. Gary holds a degree in Engineering Science from University of Exeter.



    Parature enables over 500 organizations to dramatically reduce the cost of customer support by: enabling customer self-service, reducing the number of calls and emails to the support center by up to 80% and reducing the issue resolution time by up to 50%. Our offering is available as a Software-as-a-Service with no need for additional hardware, software or IT support. Parature has earned numerous awards and has an incredibly loyal customer base and a 92% retention rate.

    Duke ChungPresenter:
    Duke Chung, Chief Executive Officer

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    Duke Chung co-founded Parature in 2000, with a vision to provide superior customer support solutions accessible via the Internet. Duke is recognized as one of the top up and coming entrepreneurs in the Northern Virginia region. In 2005, Duke was a contributing author for "Inside the Minds: Software Leadership Strategies: CRM, Integration, ERP, & Storage Solutions CEOs Offer Best Practices & Keys to Success in the Software Industry" by Aspatore Books. Prior to Parature, Duke co-founded Limespot, a company focused on providing students vital campus information over the Internet. Duke holds a B.S. in Operations Research and Industrial Engineering from Cornell University.



    Right90, Inc. - Currently sales forecasting in manufacturing is predominantly done via spreadsheets, a laborious process that results in flawed data and ugly sales surprises when forecasts don't match reality. Right90 replaces spreadsheets with an on-demand application specifically designed for forecasting in manufacturing, resulting in an efficient process that generates accurate sales data. Sales executives are kept apprised of where they are against plan via automated alerts, eliminating ugly surprises. Leading manufacturers like Sharp, Quantum and WJ Communications have already used Right90's flexible on-demand platform to increase forecast efficiency by 60% and forecast accuracy by 15%.

    Kim OrumchianPresenter:
    Kim Orumchian, Founder & CEO

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    Kim Orumchian co-founded Right90 in August 2003. Prior to Right90, Kim was the Vice President of Marketing and Product Development for Jamcracker, Inc. In June, 1995, Kim co-founded and was the Executive Vice President of Product Development of Fatbrain.com (then known as CBooks Express.) Fatbrain grew to $100M in revenues, completed an IPO, and then subsequently was sold to Barnes&Noble.com. Kim was responsible for driving the company's business-to-business strategy and managing both product and services business units as well as the functional disciplines of IT, engineering, program management and product management. Previously, Kim was Manager of Developer Relations at NeXT and General Magic. Kim has a B.A. in Physics from Reed College and a B.S. in Applied Physics from Columbia University.



    Sabrix, backed by Trinity Ventures and Mohr Davidow, is leveraging the SaaS model to revolutionize tax compliance for small- to medium-sized businesses in the same way ADP transformed the payroll market. Sabrix MTS provides transaction tax management services, enabling finance, tax, and IT professionals to achieve accurate, timely, and cost-effective tax compliance. Through its SaaS and on-premise solutions, the company serves global enterprises including Amazon.com, BASF, Power Systems, Metro Door, DTE Energy, QUALCOMM, Sportsman's Warehouse, and York International. Sabrix is a strategic partner of OpSource, and together they provide the world's only SAS 70 Type II compliant tax software services.

    Pam KostkaPresenter:
    Pam Kostka, SVP Marketing

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    Pam Kostka oversees all corporate marketing activities, including product management and product marketing. As Sabrix's senior marketing leader, she is also responsible for sales and market development of the company's new and innovative Managed Tax Services, the industry's first outsourced service that provides a full range of automated and managed tax services from tax determination to returns preparation and audit administration. Pam brings 17 years of experience in marketing and business development for enterprise software and software as a service (SaaS) solutions. Prior to joining Sabrix, Pam was Vice President of Marketing at Arena Solutions, where she was responsible for product marketing, field marketing, and business development initiatives. Pam also served as co-founder and Chief Executive Officer of Visiline, Inc, a provider of Pricing Optimization solutions delivered to global 2000 manufacturing and service organizations. Before Visiline, Pam led strategic marketing initiatives at Extensity, a leading provider of ERM (employee relationship management applications that generated over $35 million in revenue and contributed to a highly successful IPO. Prior to Extensity, Pam was at Connect (acquired by Calico) where she pioneered sell-side and buy-side eCommerce applications. Pam received her MBA from Harvard Business School and a bachelor's degree in Economics from the College of the Holy Cross in Worcester, MA.



    SpeechCycle utilizes natural language speech recognition to automate complex calls for digital service providers. An ability to provide automation for millions of calls per month for five of the top six cable providers in the United States is based upon the premise that SpeechCycle automated agents can do everything a call center agent can accomplish along with a relentless focus on caller satisfaction. SpeechCycle's unique technology and award winning integration services enable personalized dialogs that display knowledge of a customer's equipment or service, invoke automated corrective action where applicable, and resolve a remarkably high percentage of calls without agent assistance.

    Zor GorelovPresenter:
    Zor Gorelov, CEO

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    Zor's leadership and strategic focus have built SpeechCycle into one of the premier providers of on-demand voice self-service solutions. Prior to co-founding SpeechCycle, Zor was the founder and CEO of BuzzCompany.com, a developer of enterprise collaboration and messaging solutions, acquired in 2000 by Multex.com (now part of Reuters), where he then served as Senior Vice President. Before that, Zor held management positions at Microsoft, Bell Labs, Computron Software and Information Builders. His first experience as an entrepreneur was in Russia, where he started a software company providing medical information services. Zor is a graduate of Tbilisi University in the Republic of Georgia and holds a degree in electrical engineering.



    Success Metrics is the leading enterprise-class SaaS Business Intelligence/Analytical Applications Provider founded by those that built the leading on-premise Analytical Application Solution at Siebel/Oracle.

    Paul StaelinPresenter:
    Paul Staelin, Co-Founder and Vice President of Product Marketing

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    Paul Staelin, Co-Founder and Vice President of Product Marketing, is responsible for Success Metrics' marketing and positioning efforts. Before joining Success Metrics, Paul built and managed Siebel's Sales Analytics product line, overseeing its growth from $0 to over $40 million per year in license revenue and expanding its footprint from nothing to include both Siebel and non-Siebel data. During his time at Siebel, Paul also managed several key components of Siebel's Sales Force Automation product line, developing expertise in both forecasting and lead management processes. Prior to Siebel, Paul co-founded emPower Corporation and served as its President for several years, developing key channel relationships and reference customers while overseeing initial product development. Paul also has experience at Sun Microsystems, PictureTel and POLYCOM. Paul holds a BS in Electrical Engineering from Yale University (magna cum laude), an MS in Electrical Engineering from MIT and an MBA from Stanford University, where he was an Arjay Miller Scholar.




    HOST SPONSOR

    IT Factory

    SUPPORTING SPONSORS

    OpSource
    WebEx

    KEYNOTE SPONSORS

    Internet Capital Group
    WebApps, Inc. a.k.a. SaaS.com

    INDUSTRY PARTNERS

    Aladdin Knowledge Systems
    IBM
    Oracle
    THINKstrategies
    WITI


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