Anthony Lye is the Senior Vice President of CRM On Demand, responsible for the CRM On Demand business worldwide at Oracle. Previously Mr. Lye was the group vice president of CRM Products at Oracle, responsible for Oracle's CRM product strategy and product management for CRM in the applications development organization. Prior to joining Oracle in 2006, Mr. Lye was the group vice president and GM of CRM products at Siebel Systems. Anthony was responsible for Siebel's vertical and horizontal CRM application technologies. Anthony managed and directed all of Siebels enterprise application strategy, product marketing and product management. Prior to Siebel, Mr. Lye spent six years as president and CEO of ePeople, a company he ran with help and investment from David Stamm, founder of Clarify and Steve Goldsworthy, founder of Vantive. Prior to ePeople, Mr. Lye was the vice president of marketing at Categoric Software in the enterprise event management business, was senior director and general manager at Remedy Corporation for five years for global major accounts, strategic alliances and Remedy's international business operations. Mr. Lye also worked in product marketing at Tivoli Systems and was a management consultant focused on distributed systems at Arthur Anderson, now Accenture, in the financial services vertical in London and New York.

As Senior Vice President of the Collaboration Software Group, Don Proctor is responsible for Cisco’s portfolio of next-generation collaboration products and services based on Web 2.0 technologies. The group is responsible for leading Software-as-a-Service (SaaS) products such as Cisco WebEx Meeting Center, Cisco WebEx WebOffice, and Cisco WebEx Connect. Proctor joined Cisco in 1995 and has held a variety of leadership positions in the company’s enterprise, service provider, and commercial businesses. He was responsible for leading Cisco’s Voice Technology Group, which developed Cisco’s IP telephony systems, IP phones, customer contact solutions, and unified communications solutions. Under his leadership, Cisco grew from an early innovator in the VoIP market to become the leading global supplier of business voice solutions. Earlier in his tenure at Cisco, he led the product team that developed Cisco’s first integrated voice/data router. He also served as Vice President and General Manager of Cisco's multiservice carrier switching and voice gateway business units. Prior to joining Cisco, he worked for software maker Sybase.

Dr. Werner Vogels is Vice President & Chief Technology Officer at Amazon.com where he is responsible for driving the company's technology vision, which is to continuously enhance the innovation on behalf of Amazon's customers at a global scale. Prior to joining Amazon, he worked as a research scientist at Cornell University where he was a principal investigator in several research projects that target the scalability and robustness of mission-critical enterprise computing systems. He has held positions of VP of Technology and CTO in companies that handled the transition of academic technology into industry. Vogels holds a Ph.D. from the Vrije Universiteit in Amsterdam and has authored many articles for journals and conferences, most of them on distributed systems technologies for enterprise computing.

An original member of ICG's advisory board, Doug joined the company full-time in September 1997 as Managing Director. Doug has had many roles at ICG including CEO of WiseWire Technologies, which was successfully sold to Lycos; Chairman of Verticalnet through its IPO; CEO of ICG Europe; and CEO of Mobility Technologies. In addition to these roles, Doug's primary focus at ICG has been to sponsor and oversee investments in several partner companies that have included Blackboard (Nasdaq: BBBB), Verticalnet (Nasdaq:VERT), eMerge Interactive (Nasdaq: EMRG), Arbinet-thexchange (Nasdaq: ARBX), WiseWire (acquired by Lycos), LinkShare (acquired by Rakuten), CreditTrade (merged with Creditex Group), StarCite, Mobility Technologies, and Investor Force. Doug currently serves on the boards of Channel Intelligence, Creditex, Investor Force, StarCite, ICG Commerce and WhiteFence.

An original member of ICG's advisory board, Doug joined the company full-time in September 1997 as Managing Director. Doug has had many roles at ICG including CEO of WiseWire Technologies, which was successfully sold to Lycos; Chairman of Verticalnet through its IPO; CEO of ICG Europe; and CEO of Mobility Technologies. In addition to these roles, Doug's primary focus at ICG has been to sponsor and oversee investments in several partner companies that have included Blackboard (Nasdaq: BBBB), Verticalnet (Nasdaq:VERT), eMerge Interactive (Nasdaq: EMRG), Arbinet-thexchange (Nasdaq: ARBX), WiseWire (acquired by Lycos), LinkShare (acquired by Rakuten), CreditTrade (merged with Creditex Group), StarCite, Mobility Technologies, and Investor Force. Doug currently serves on the boards of Channel Intelligence, Creditex, Investor Force, StarCite, ICG Commerce and WhiteFence.

Stein Bagger joined IT FACTORY in December 2001. His main purpose was to devise and implement new strategies to cope with changes in global IT market after the .com burst. Another asset for IT FACTORY is benefiting from Stein's in long time experience in a firm and focused execution and how to grow profitable businesses. Prior to Stein's engagement with IT FACTORY, Stein has been President and CEO in other international software companies with a primary focus on business development, strategic alliances and financing. Stein Bagger holds two bachelor degrees; one in accounting and one in economics. Stein also holds an MBA and a PhD in International Business.

Don Barlow leads Operations and Engineering for OpSource, an industry leader in SaaS-enablement solutions and delivery services to companies offering on-demand solutions. His organization stretches around the world, providing continuous 7x24x365 support ranging from the traditional aspects of managed hosting to value-added services targeted to SaaS customers including database, applications and end customer call center support as well as analytics and billing services. Don has 15 years of multi-faceted experience in the telecommunications industry. He comes to OpSource with a proven track record for improving customer satisfaction by leveraging people, process and technology with a relentless focus on improving speed and quality of service.

Brendan Barnicle, vice president and senior research analyst of Pacific Crest Securities' OnDemand and Enterprise software practice. Prior to joining Pacific Crest, Mr. Barnicle founded the Internet services company MyLackey.com, where he served as chairman and chief financial officer. Mr. Barnicle also served as director of business development at eCharge Corporation, an Internet payment solution. Mr. Barnicle was ranked in Institutional Investor's 2003, 2004, 2005, and 2006 All-American Research Team in the software sector. He also frequently appears on CNBC and Bloomberg and is quoted in financial and trade publications such as The Wall Street Journal, Forbes, Investor's Business Daily and Business 2.0. Mr. Barnicle graduated cum laude with a BA in government from Harvard University and a JD from University of Washington.

Brian Behlendorf founded CollabNet, with O'Reilly & Associates, in July 1999. The company provides tools and services based on open source methods. Before launching CollabNet, Behlendorf was co-founder and CTO of Organic Online, a Web design and engineering consultancy located in San Francisco. During his five years at Organic, Behlendorf helped create Internet strategies for dozens of Fortune 500 companies. During that time, he co-founded and contributed heavily to the Apache Web Server Project, co-founded and supported the VRML (Virtual Reality Modeling Language) effort, and assisted several IETF working groups, particularly the HTTP standardization effort. Before starting Organic, Behlendorf was the first Chief Engineer at Wired Magazine and later HotWired, one of the first large-scale publishing Web sites. Brian is currently a Director of the Mozilla Foundation and a retired Director and President of the Apache Software Foundation.

Clodoaldo Barrera is a Distinguished Engineer and the Chief Technical Strategist for IBM Systems Storage in San Jose California. His responsibilities include development strategy for IBM's disk and tape subsystems, storage management software, and SAN and NAS solutions. Prior to his current position, Mr. Barrera was the development executive for IBM's serial storage product development, and for future storage systems development. Before joining IBM's Storage Division, Mr. Barrera was a programmer and a development manager in printer product development in San Jose, Tucson Arizona, and Boulder Colorado. He has also served for two years on the IBM Corporate Development Staff in Armonk, New York. Mr. Barrera is a founding member of the Storage Networking Industry Association, and served as a Director and Secretary of the Board. He has also served as a board member of the Fibre Channel Association. Mr. Barrera is a graduate of Stanford University, and holds a Bachelors Degree in Mathematics and a Masters Degree in Electrical Engineering. He is also a member of the IEEE Computer Society and of the ACM.

For over 25 years, Mikael Blaisdell has been closely involved with the strategy, process, people and technology of customer relationship management and retention. As a consultant, he has advised organizations across a wide range of types, locations and sizes on designing, building, re-engineering and optimizing their customer contact centers and programs. Working with support technology manufacturers, he has contributed to the design of tools and implementation procedures. He has trained support agents, supervisors and their managers, served on the boards of professional associations, done presentations on all aspects of CRM at industry gatherings, and written extensively on the subject for various publications for many years.

Frank Bruno consults with corporations, law firms and contract management professionals throughout the United States on IP protection for Iron Mountain's Intellectual Property Management business unit. He brings expertise in software development protection, software asset management, IT operations and security to Iron Mountain IPM's mission of secure, reliable, and innovative intellectual property protection. Prior to joining Iron Mountain, Mr. Bruno was a Director of Business Development for The META Group, a leading provider of Information Technology research consultancy. Frank is currently working on research associated with protecting subscriber interests in SaaS (Software as a Service).

Patty founded Burke Marketing in 2000, with the mission of developing marketing and business strategies for high-growth technology companies in emerging markets. Burke Marketing brings a research-based, collaborative approach to working with executive teams on product and marketing planning challenges, using its proven 'Voice of the Customer' research methodology. Burke has extensive experience in working with both business-to-consumer and business-to-business focused companies, across a range of industries and geographies. Recent engagements have focused on SaaS, open source and security software companies including projects for AVidence, BeVocal (acquired by Nuance), BlueRoads, Core Security, Mobidia, OpSource and Sana Security. Patty Burke is a recognized expert in go-to-market strategies for technology companies, and is a frequent industry speaker on topics ranging from corporate positioning to product planning and launch. She is a Technology Partner with the leading early stage venture capital firm El Dorado Ventures, and consults with its portfolio companies.

Ian is the Program Manager for Tourism and the 2010 Olympics at the Pacific Northwest Economic Region (PNWER), a bi-national, public-private partnership. This role focuses on developing projects and coordinating tourism policy throughout the PNWER region (Alaska, Alberta, British Columbia, Idaho, Montana, Oregon, Washington and Yukon). Current projects include the development of a regional promotion program around the 2010 Olympics (www.terranw.org), building a sustainability showcase in partnership with the Olympic Organizing Committee, and managing a policy program surrounding the Western Hemisphere Travel Initiative. Prior to joining PNWER, Burkheimer consulted with the Tacoma-Pierce County (US) Sports Commission and formed the Five Two Ten Organizing Committee, a winter sports related organization. At the Sports Commission, Burkheimer served as chief architect for their national award-winning website and venue management database. At Five Two Ten, he organized the 2006 North American Alpine Snowboarding Finals in partnership with US Snowboarding and the Canadian Snowboarding Federation.

Christopher W. Cabrera is a seasoned executive with over two decades of successful senior management experience at both early-stage and public companies. At these he has managed sales, marketing, operations, and business development. Mr. Cabrera is a noted industry expert in issues relating to sales performance management, sales compensation, enterprise and on-demand delivery models, and co-author of the Wiley Publishing book Xactly Sales Compensation for Dummies. He is also a contributing writer to such industry publications as destinationcrm.com, CustomerTHINK, CRMBuyer.com, Business Finance and the Sarbanes-Oxley Compliance Journal. Mr. Cabrera speaks frequently at leading industry forums and events, such as salesforce.com's Dreamforce end user and developer conference, the Software Information Industry Association's (SIIA) On Demand Conference, SaaScon and Software 2007.

Philippe joined Partech in 1997 and focuses on software. He has 17 years of experience in private equity in Europe and the U.S., with 12 years specifically focused on early stage investing. Prior to joining Partech, Philippe was a Partner with Sofinnova in Paris. He has been a Director of Egide and BVRP (both listed on the French market) and Adknowledge (acq. by CMGI). In addition, he was involved with Flamel Technologies (FLML) and Rightpoint Software (acq. by E.piphany). Philippe currently sits on the board of directors of Jaspersoft, Spoke Software and VUE Technology and board advisor to Bocada and InQuira. He attended the Engineering School of Mines in Nancy, France and received an MS from Stanford University where he was named a Sloan Fellow.

As a Partner at InterWest, Bruce Cleveland focuses on investments in the software and services sector with a focus on analytic applications and Software as a Service (SaaS). Prior to InterWest, Cleveland was one of the original members of the Siebel executive team. At Siebel, he held numerous executive positions including SVP and GM of Products, SVP and GM of the OnDemand and SMB divisions and Senior VP of Marketing and Alliances. In the latter capacity, he is widely credited with creating the most effective alliance organization in the enterprise software industry. Cleveland also held executive positions in engineering and product management at Apple Computer and Oracle Corporation, and prior to Oracle, he held technical support and management positions at AT&T. Bruce attended the United States Military Academy, West Point, and graduated from California State University, Sacramento.

Kim Coalson is responsible for customer research at Citrix Online, including survey and net promoter programs and analysis of behavioral and lifecycle data. Under her leadership, the Customer Insights group develops internal knowledge and understanding of customers, to drive the company's growth through customer loyalty and retention. Coalson leads cross-functional "innovation teams" that respond to customer feedback with company initiatives designed to improve end-to-end experiences for customers. Prior to joining Citrix Online in 2001, Coalson held management positions in the compliance and operations area of several financial services firms.

Gary Cunningham is an Associate at Olenick & Associates (O&A) and the Director of Human Resources & Employment Services. In his role, Gary is responsible for developing people strategies, directing HR delivery, and overseeing the firm's employment services. Gary is also responsible for leading the Talent Management Group (TMG). Gary has 13 years of experience in Human Resource Management and Talent Acquisition supporting both large and small companies in various industries and markets including CPG, Energy, Manufacturing, Oil & Gas, Information Technology and Insurance. Prior to joining Olenick & Associates, Gary was an HR Consultant with CNA Insurance and a Recruiting Manager for Ajilon Consulting. Throughout his career, Gary has focused on leveraging best-practices in HRM, HRD, and Talent Acquisition to maximize the effectiveness of an organization's human capital and contingent labor for the purpose of achieving business objectives.

Adrian Davis is a business strategist and trusted advisor for executives of mid- to large-sized business-to-business organizations. As President and CEO of management consulting firm Whetstone Inc., he has worked with organizations such as AOL, KPMG, Motorola, PricewaterhouseCoopers, Phonak, Aviva and Dupont. His highly talented team has developed a reputation for leading organizations to innovative and practical solutions that enhance customer value and dramatically increase sales and profitability. Adrian is a certified professional in Business Process Management (P.BPM) and a certified Competitive Intelligence Professional (CIP). He is a thought-provoking speaker and is frequently called upon to address senior management teams and sales groups on the subjects of corporate strategy, competitive advantage and sales excellence.

Scott Derksen heads Technical Operations, Development, Technical Product Strategy and Data Services for IRON Solutions, a firm that has been deploying both SaaS solutions and conventional thick client applications across two-tier distribution channels in the equipment vertical. His organization is keenly focused on the value of shared data within vertical industries and has thriving partnerships with OEMS, Independent Dealers, Equipment Buyers, Financial Service Companies and Media Companies. As the publishers of the "Official Value Guide Book" for equipment (agricultural and construction) IRON Solutions has leveraged SaaS and other internet technologies into a complex web of data aggregation and delivery tools which create and consume data that is used in every business decision in the equipment market.

Mr. Dym brings to OpSource 25 years of successful marketing, business development, and technical operations experience gained from the senior executive positions he has held at fast-paced technology companies ranging from venture backed start-ups to global public enterprises. His broad experience includes active involvement in successful liquidity events including IPO, acquisitions, and sale. Prior to re-joining OpSource, where he previously served as Chief Marketing Officer, he held the position of Executive Vice President and Chief Marketing Officer at AXS-One Inc., a leader in the records compliance management space. At AXS-One, Mr. Dym was responsible for Marketing, Technical Support, Documentation, QA, Training and IT. He has also served as Senior Vice President of Marketing for Metromedia Fiber Networks (now Abovenet); Senior Vice President of Marketing and Vice president of International Operations at ParcPlace; General Manager of the Multimedia Division at Autodesk; and Director, Graphics and Decision Support products for Ashton-Tate.

Ashish Gadnis is Managing Partner at Minneapolis based Forward Hindsight Inc., a business advisory services firm focused on Risk Management Services and Strategy Execution Services. He is responsible for driving the company's strategy and overall vision. Forward Hindsight has developed a reputation of leading global organizations through critical technology and business transformations especially leveraging SaaS solutions. Forward Hindsight clients include companies like Novartis, Capella University, Buca Restaurant Chain, Caribou Coffee, NWA, XATA, Land O Lakes and Best Buy among others. Prior to Forward Hindsight Ashish held executive positions at United Health Group, Plato Learning, Tata Corporation and Personnel Decisions. He has a undergraduate degree in systems from Bombay University and an MBA from Carlson School at the University of Minnesota.

Todd has spent his entire professional career in the finance and software industries. As an outgrowth of his venture work with software companies and ASP providers such as US Internetworking, Todd came to recognize the benefits of the SaaS model and its financial and cash-flow implications. Finding no good financing solutions for his SaaS portfolio companies, Todd pulled together a team of software finance and SaaS technology veterans to launch SaaS Capital at the end of 2006. For the 10 years prior to launching SaaS Capital, Todd was a partner at Blue Chip Venture Company where he focused on investing in early stage software companies. While at Blue Chip Todd directly lead new investments in many different companies including financing rounds ranging from $500,000 to $25 million. During his tenure in the venture capital business, Todd maintained a 100% success rate in software investing even during challenging investment cycles following the technology bubble of 2000.

Daniel Golding joined Tier 1 Research in April 2006 as Vice President and Senior Analyst covering the Hosting and Internet Infrastructure industries. Most recently, Daniel spent three years as a senior industry analyst at the Burton Group, covering enterprise internetworking. Daniel has served as Global Peering Manager at America Online, where he led AOL's efforts to become a core Internet network. Daniel has also held senior engineering and architecture positions at a variety of major Internet Service Providers. Daniel has briefed the FCC on Internet policy issues and is a frequent speaker at industry events. He is Chairman of the Global Peering Forum and a member of the North American Network Operators Group (NANOG) Program Committee. Daniel is also an Adjunct Professor of Telecommunications at George Mason University, teaching courses in Internetworking. Daniel holds a BS from Auburn University and an MS from George Mason University, both in engineering.

Chris Hoffmann is a Senior Principal and Research Director for TripleTree, LLC. TripleTree is a leading research-based investment bank focused on technology enabled business services and key verticals sectors like Healthcare. TripleTree has developed a worldwide following for its expertise in Software as a Service. Chris has over 19 years of experience in the technology industry as a successful operating executive, entrepreneur and analyst. Chris has held executive positions at Tier1 Research, Gartner, GE Capital Consulting and IBM Global Services and his research and perspective have been quoted in numerous national business and trade publications including the Wall Street Journal, the New York Times and Investors Business Daily.

David focuses his time developing and expanding the marketing potential of Pervasive's integration products within the channels and direct sales. He brings together the sales and product development organizations to define markets and strategies for greater market penetration, customer satisfaction and retention. David's career with Pervasive was launched in 2003 when Data Junction was acquired by Pervasive. David's experience in developing strategic sales and technology partnerships with leading software and hardware vendors and providing successful product solutions for strategic accounts gives him a rich understanding of the integration market and its customers. With more than 20 years sales and marketing experience as a consultant and senior executive in the software industry in the U.S. and Europe, Inbar has extensive expertise in DBMS and Application Development and Process Management. Before coming to Pervasive Software, he was VP of Sales and Business Development for Data Junction and prior to that, VP of Marketing and Business Development at Revelation Technologies, Inc. He has also held senior marketing positions at Interco Marketing, Inc., Helix Expert Systems, Ltd. and Ashton-Tate Inc. (later Borland).

Jeff Kaplan is the Founder and Managing Director of THINKstrategies, a strategic consulting firm that helps IT enterprise decision-makers with their sourcing strategies; solution providers with their marketing strategies; and venture firms with their investment strategies. Kaplan is also the founder of the Managed Service Showplace® and Software-as-a-Service (SaaS) Showplace® free, online directories. THINKstrategies' online directories provide an easy-to-use listing of SaaS solutions by application and MSPs by service category, and extensive information and insight about industry best practices to help organizations fully leverage the growing array of SaaS solutions and managed services.

Jon Kruse is an Investment Manger for Intel Capital responsible for leading investments in the OnDemand and IT Services sectors. He has executed equity and business development deals around the world in firms as varied as Skype (VoIP telephony), Panorama Software (Business Intelligence), OpSource (SaaS enabling), Certisign (Brazil - Service based workflow tools), and Star SoftComm (PRC - service based manageability). Prior to joining Intel Capital, Jon spent 10 years in a variety of marketing, strategic planning, and finance roles at Intel. He led the strategic planning effort which ultimately led to Intel's Digital Home vision, as well as several emerging market based programs and products (PRC Education and Internet Café PCs). Jon also led Intel's European business client marketing team, which delivered several of Intel's initial Central European and Russian specific marketing programs.

Mr. Lucchini assumed his role as general manager of Intuit's QuickBase in January 2007. He previously served director and general manager of Intuit's Mid Market Group. Mr. Lucchini's tenure at Intuit began in 1993 and in his 13 years with the company he has served in various roles including product management leader for the QuickBooks Group, group product manager for QuickBooks Enterprise Solutions and director of marketing and business development for Intuit Japan. As a result of his innovative product development skills and deep customer understanding, Mr. Lucchini was responsible for growing the QuickBooks Enterprise Solutions business from $9MM to over $30MM in just 18 months.

Bruce Magown joined Integration Technologies in New York in 2004 as Chairman of the Board and Chief Executive Officer. Mr. Magown is the Managing Partner of Magown Advisory Group LLP., a Private Equity Group that invests in and advises technology focused companies. Prior to joining Integration Technologies, Mr. Magown established Sales-OnDemand, LLC., to support emerging and first stage companies with Go-To-Market Programs, Direct Outsourced Sales and Lead Generation Programs. Mr. Magown served as the Chief Operating Officer, Chief Financial Officer, Head of the Audit Committee, Investor and Board member of the Uncommon Media Group, LLC. Mr. Magown subsequently served as President and Chief Operations Officer of Knoa Corp., a privately held company focusing on interactive and media rich solutions. Mr. Magown served as the Vice President of the strategic Alliance of Sun/Netscape formed by America Online and Sun Microsystems representing Canada, United States East Coast, and Latin America. Mr. Magown also served as the Chief Executive Officer of Information Engineering, Inc., an e-business solution provider.

Mike Mansbach is responsible for product marketing, demand creation and strategic alliances on a global basis. Under his leadership, Citrix Online has grown corporate product revenues substantially and developed alliances with many of the world's leading telcos and ISPs. Previously, Mansbach served as senior vice president of marketing for SeeBeyond, an integration software provider, where his responsibilities included global product and field marketing. He has also held senior management positions with Acorn Technologies and QAD. Mansbach earned degrees in international business economics and European-area studies at the Johns Hopkins Paul H. Nitze School of Advanced International Studies and the University of California, Los Angeles.

Brian is a seasoned senior executive who has held senior international positions at D&B, Manugistics and RockPort Trade Systems. More recently he was Senior Vice President in charge of international operations at QRS who were a $140 million supply chain and content provider, based in San Francisco - Marsden is a well respected figure in the global supply chain management sector.

Jason Maynard is a Software Analyst for Credit Suisse with coverage responsibility for the applications, infrastructure, and On Demand computing. In addition to direct coverage responsibility, he serves as group head for the global software research team. Prior to joining Credit Suisse in 2005, Maynard was the global software coordinator and senior software analyst for Merrill Lynch. In February 2004, Maynard launched the On Demand Index to track and measure the rise of On Demand business models and the trend of Software as a Service. InformationWeek magazine named Maynard to its 2005 Innovators and Influencers list based on his work in the field. Before moving into investment research, his professional experience includes product marketing and business development for two software start-ups in the Customer Relationship Management and Java development space. Maynard was a co-founder of Verix Software and played a key role in selling the company to Inference Corporation in 1998. Maynard received an MBA in information technology from the Marshall School of Business at the University of Southern California in 1998 while working full-time, and a BS in finance from California State University at Sacramento in 1993.

Tim Miller is a serial entrepreneur with over 14 years experience in managing, building and growing software companies from startup to Fortune 1000. Before co-founding Rally, Miller started Avitek, a 40-person, custom software development firm. Tim grew Avitek to over $10M in revenues before BEA Systems acquired Avitek in 1999. Miller helped create BEA's highly successful Portal Development Group and then served as Vice President of BEA's Accelerated Development Centers where he managed over 150 employees and over $40 Million in revenue. Tim received his MS degree from the University of Colorado at Boulder, a MBA from ASU at Tempe, and a BA in Economics from the University of Colorado at Boulder. He is actively involved in his community as a member of Social Venture Partners and is a member of the Rocky Mountain Chapter of Young Presidents' Organization.

Mr. Niemann is responsible for sales of Informatica's On Demand integration products and services. He has broad experience in integration software with prior roles at Informatica including Director of Corporate Strategy where he led Informatica's early sales efforts around data synchronization, migration, master data management and EDI. Daniel also served as Sr. Director of Alliances, where he led the Informatica Systems Integrator sales channel. Mr. Niemann joined Informatica in 2000 through the acquisition of Zimba, where he was responsible for Sales and Business Development. Mr. Niemann began his career as an Associate with A.T. Kearney strategic consulting. Daniel holds a degree in Economics from Northwestern University.

Richard is the Chief Technology Officer and Co-founder of Boomi Inc. His responsibilities include establishing the strategic direction of Boomi's technology, as well as managing the operations of the product development group. He also sits on the company's Board of Directors. Mr. Nucci works directly with customers and partners to help understand and solve their Business Integration challenges. Boomi has successfully filed a patent for Richard's latest invention around the technology that powers Boomi On Demand, the company's most recent product offering. Prior to forming Boomi Inc., Richard worked for EXE Technologies, a market leading Supply Chain Execution solution provider where he worked in the areas of product development and implementation. It was in this role that Nucci learned first hand of the time and expense spent integrating disparate applications and business partners. Today, Boomi and Infor (formerly EXE Technologies) are strategic partners, and much of EXE's integration technology is powered by Boomi.

Annrai O'Toole is the CEO of Cape Clear Software, Inc., a pioneer in the Enterprise Service Bus product category. Cape Clear is a privately held company with offices in Dublin, London and San Mateo, CA. Cape Clear has over 275 customers including companies such as Cisco, Channel 4, JPMorgan, Land America, Medtronics and Workday. As leader of Cape Clear, O'Toole drives the overall vision and corporate strategy for the company. He joined Cape Clear in November 2000 in order to participate in the major opportunity being created by the emergence of Web Services technologies and the revolutionary benefits they bring to the problems of creating and integrating applications across the Internet. Prior to joining Cape Clear, O'Toole founded and served as Executive Vice President and Chief Technical Officer of IONA Technologies. IONA was the first Irish software product company to list on the NASDAQ. Whilst at IONA, O'Toole was part of a team that grew the company from zero to $200m in annual revenue with a market capitalisation of over $1 billion.

Since 2001, Morris Panner has been CEO of OpenAir, an on-demand professional services automation application. OpenAir is used by professional services firms to gain controls and insight on their financial best practices and to track projects, teams, and billable hours for improving employee utilization and to streamline project management. OpenAir is a member of salesforce.com's AppExchange network and its application is based on the Software-as-Service (SaaS) and Service Oriented Architecture (SOA) model. Customers include MedImmune (Nasdaq: MEDI); Selectica (Nasdaq: SLTC), Akamai (Nasdaq: AKAM) and Software AG of Germany. OpenAir has been named a Deloitte & Touche Fast 500 Company, a Finalist in the Software and Information Industry Association CODiE aware competition and a Top 25 Global Service Provider by ASP News. Panner was previously an attorney for the U.S. Department of Justice in Washington, D.C. and spent a year fighting narco-terrorism at the U.S. Embassy in Bogotá, Columbia. Before that, he was a Federal Prosecutor in New York City, an M&A attorney and a banker at Lazard Frères & Co. A graduate of Harvard Law School and Yale, he is on the Board of the Software Division of the SIIA and has been featured in The New York Times, Forbes and Fast Company.

Anshu Sharma leads the Oracle SaaS Program Office for the server technologies division. The program office is a strategy, marketing and technical enablement group within Oracle with the mission of driving adoption of Oracle platform technologies by SaaS ISVs. Anshu has over 8 years of experience in enterprise software. Prior to his current SaaS role, he held senior product management positions at Oracle in Identity Management and SOA. He has published several articles on these topics, writes a popular blog at http://www.anshublog.com and is a frequent speaker at industry events.

Pam Shelton is a Project Management Consultant with Chevron. She was recently the Project Manager / Program Manager for a global Salesforce implementation in the Chevron Global Aviation organization. She is currently working with a group in the Technology Marketing area, where she is leveraging learnings from the Aviation implementation.

Bill Soward is president and CEO of Adaptive Planning. Prior to Adaptive Planning, Bill was an Executive in Residence at Accel Partners. Prior to Accel, he was General Manager of FRS, a business unit of S1 Corporation. While at S1, Bill transformed FRS into the company's most successful business unit, more than doubling revenues while building profitable and sustainable customer relationships with global financial institutions. Additionally, as a member of S1's executive team, Bill helped spearhead the build out of S1's European operations and served as the interim CEO of both S1 Europe and S1's Edify business unit. Prior to joining S1, he held a variety of executive roles at Edify Corporation, where he built and managed the company's highly-successful online financial services software business and helped drive the company's acquisition by S1. Bill holds a B.S. degree in Business Administration from the University of California, Berkeley.

Glen brings 15+ years of Enterprise Consulting, Client Service, and Sales experience to Bluewolf. Glen is responsible for Bluewolf's business development, creating consulting practices based upon process expertise and an ecosystem of best of breed SaaS providers, including Google, Salesforce.com, and SuccessFactors. In 2001, Glen joined Bluewolf to start our On-Demand consulting practice as one of the first consulting partners of then upstart salesforce.com, and has been responsible for leading this practice from start-up to over 1000 successful customers. Glen is an active executive council member of the Software Information Industry Associations (SIIA), SaaS Channel Committee, which promotes channel development in the SaaS marketplace.

Peter is a Managing Director in BMO Capital Markets Business Services Group where he is responsible for investment banking coverage in the tech-enabled services. Peter has 10 years of experience in the U.S. investment and corporate banking market, including client management roles with Bank of America and PNC Capital Markets. He joined BMO Capital Markets equity sponsor coverage group in 2002. Pete's experience includes a variety of leveraged financings and capital raising transactions for software and Internet marketing businesses at various stages of growth. His clients have included Made-2-Manage, Datatel, Digital River, MediaWhiz, TRANZACT, eLearners and Prophet21.

CRC Health Group is the largest provider of residential and outpatient substance abuse, weight management and troubled youth therapies in the US. Jim joined the corporate marketing team at CRC in the Fall of 2005, and has led many strategic technology initiatives to help grow client acquisition and support key business units across the country. These include Website network development (over 300 distinct URLs), Call Center telephony solutions, plus an aggressive rollout of Enterprise CRM solutions tying divisional treatment operations, regional sales and marketing, acquisitions and corporate marketing into a single "SaaS" solution. The "CRCRM" was nominated for "Best Salesforce App" at Dreamforce 2007, and selected from over 35,000 customer implementations. Previously, Jim was a co-founder and principal with Bold New World, a Los Angeles-based service provider specializing in on-demand website, content and customer management systems. Prior to that, Jim served as Executive Producer for E! Online, a premiere entertainment destination on the Web, as well as CNET, where he was involved in the design and development of first-generation industrial-strength CMS technologies (now Vignette Web Content Management).

Phil Wainewright is CEO of strategic consulting firm Procullux Ventures and an influential commentator and strategist on Internet computing and its impact on business. He specializes in on-demand services (SaaS), services architectures (SOA) and Web 2.0/Enterprise 2.0, and has closely observed the evolution of SaaS and webware ever since he founded the ASPnews.com website in 1998 to track the then nascent ASP industry. In his work, he focuses on identifying the practical business applications (or shortcomings) of emerging technology innovations. He makes his findings available via private consulting, published research, public speaking, webcasts and blogging. His blogs include the ZDNet Software as Services blog and the Loosely Coupled blog, he is a member of the Enterprise Irregulars network and a contributor to the FASTForward Blog.

Lonnie Wills is the Vice President of Global Services at Astadia Consulting, LLC, responsible for managing over 2000 SaaS implementations. He also consults with executives on how to harness the power of Salesforce.com and enabling SaaS to the desktop. Mr. Wills is a seasoned IT Veteran with over 20 years of experience in IT consulting and management. Previously to Astadia, Mr. Wills served as CIO of BakBone Software where he implemented Salesforce.com and leveraged Salesforce.com as a platform to consolidate over 15 applications to reduce the cost of maintaining the application Silo. Prior to BakBone Software Mr. Wills launched a Business Intelligence Software company in 1999 called e-botz, which was based on “Bot Technology” with products like Network Query Language “NQL” and “Content Anywhere” which he later sold in 2003. Prior to e-botz, Mr. Wills was a manager and senior consultant at IBM where he managed a large consulting group for Global Services on the West Coast. In 2006 Mr. Wills was the recipient of the Wizkids Award for his successful and innovative implementation of Salesforce.com at Bakbone Software Inc. Lonnie has spoken at several SaaS events including Dreamforce 2006, Getting SOX Compliant and he is currently schedule to speak at IntegratioNEXT 2007, where he will be discussing “The Future of Application Consolidation.”

Raven Zachary is the Open Source Research Director for The 451 Group, an independent technology industry analyst company. At The 451 Group, he is responsible for the firm's Commercial Adoption of Open Source (CAOS) Research Service and ongoing open source coverage in the end user, vendor, and development communities. Raven has been involved with open source as an end user, project contributor, journalist, and industry analyst for over ten years.

Nick Blozan
VP of World Wide Sales, Aptare and Chairman of SIIA SaaS Executive Council

Nick has over 20 years of experience in high tech including various jobs in sales, marketing, product management and engineering. He brings a wealth of sales experience including both direct and channel sales in software and services companies. Prior to joining Aptare, he was Sr. VP WW Sales for 3Tera where he helped establish 3Tera as the leader in utility computing. Prior to 3Tera, he was Sr. VP of Sales and Marketing for OpSource where he was responsible for all defining, building and growing a SaaS enablement business for the company. In just under two years, he established OpSource as the leader in SaaS enablement and, drove their revenue in the SaaS space from under $1M to over $25M annualized. Prior to OpSource, Nick was VP of Marketing for Allocity where he managed all aspects of marketing and product management. He helped build Allocity to the point where it was acquired by EMC in October, 2004. Prior to Allocity, he worked at VERITAS for over eight years in several capacities and was most recently responsible for developing and driving the Windows strategy for the company.

As a founder of Keychain Logic, the premier Software-as-a-Service revenue acceleration company, Ken Boasso brings over 20 years' experience in building highly successful strategic business development & sales teams to the emerging SaaS sector. With broad experience marketing and selling technology services and applications, Ken's teams have generated more than $3.2 billion in profitable new contract revenue for start-ups, companies in turnaround mode, and Fortune 100 enterprises. The principle author of Transforming the Software Industry, the Software & Information Industry Association's whitepaper on SaaS adoption and acceleration, Ken is also chairs the ISV Best Practices Committee in the SIIA's SaaS Executive Council. He holds a bachelor's degree from the University of California at Davis and a masters in business administration from St. Mary's College of California.

David Engelbrecht is Vice President of Business Consulting at OpSource. He is responsible for all aspects of accelerating the growth of Opsource and OpSource customers through the alignment of OpSource's product portfolio to customer business requirements. David built OpSource's Business Consulting team and developed the OpSource SaaS Enablement Program, defining critical technical, operational and product models and enabling software companies to make the transition to SaaS. As a result of these experiences, David has first hand knowledge of the business challenges and goals of more than 300 software and technology service companies. David is a respected thought leader on Software as a Service business and delivery models. He has developed strategies for software and Web companies to harness and profit from the on-demand software model. This includes evolving a company's product business models, its technology platforms and its corporate operational DNA, to excel in the new software industry.

Axel Schultze is a serial entrepreneur, visionary and innovator. He is one of the pioneers of large distribution channels and also of the Software as a Service Industry (SaaS). In 2007 he founded Xeequa Corp., a Web 2.0 / SaaS based Alliance Management Application. His vision for Xeequa is to make it the company that made "cross company collaboration" easy and seamless by changing the way people using business applications. Xeequa is built on several innovative technologies such as networked multi tenant architecture, genetic software modeling and a new way of user interface technologies for businesses. Xeequa is the result of his experience with alliance channels and Software as a Service on one side and his networking nature on the other side. Within just a few years he became one of the very well connected executives in Silicon Valley (See LinkedIN).

Jan Sysmans, Director of Customer Experience at WebEx Communications, serves on the SIIA SaaS Executive Council as Chairperson of the Marketing Communications Committee. As Director of Customer Experience for WebEx, Mr. Sysmans assesses WebEx services, processes and products from the external perspective -- as seen through the eyes of the customers. One of the biggest challenges to overcome as this Customer Experience advocate is managing the cross-functional changes that need to take place in order to improve and simplify the end-to-end customer experience. As Chairperson of the SaaS Marketing Communications Committee, Mr. Sysmans recently authored a white paper on TCO of SaaS; "A Comprehensive Look at the Total Cost of Ownership of Software Applications". Mr. Sysmans holds more than 10 years management experience in communications software and network services. Prior to joining WebEx, he held product management positions for PlaceWare, Narus and XO Communications.