Marc Benioff
Chairman and CEO, Salesforce.com

Marc Benioff is chairman and CEO of salesforce.com. He founded the company in 1999 with a vision to create an on-demand information management service that would replace traditional enterprise software technology. Benioff is regarded as the leader of what he has termed "The End of Software," the now-proven belief that multi-tenant, on-demand applications democratize information by delivering immediate benefits at reduced risks and costs.

Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in on-demand business services. For its revolutionary approach, salesforce.com has been lauded as one of BusinessWeek’s Top 100 Most Innovative Companies, named No. 7 on The Wired 40, and selected for the past two years as a Top Ten Disrupter by Forbes. The product has won the Software & Information Industry Association Codie Award for Best CRM for the past six years, and the Codie Award for Best On-Demand Platform in 2007, as well as multiple “Editor’s Choice” designations from PC Magazine. Benioff has been widely recognized for pioneering innovation with honors such as the 2007 Ernst & Young Entrepreneur of the Year, the SDForum Visionary Award, Alumni Entrepreneur of the Year by the University of Southern California (USC) Marshall School of Business, and being ranked No. 7 on the Top 100 Most Influential People in IT survey by eWEEK. He was appointed by President George W. Bush as the co-chairman of the President’s Information Technology Advisory Committee and served from 2003-2005, overseeing the publishing of critical reports on health care information technology, cybersecurity, and computational sciences.

Throughout his career, Benioff has also been committed to using information technology to produce positive social change. In 2000, he launched the Salesforce.com Foundation—now a multimillion-dollar global organization—establishing the “1/1/1 model,” whereby the company contributes one percent of profits, one percent of equity, and one percent of employee hours back to the communities it serves. In 2006, Benioff authored The Business of Changing the World, in which 20 great leaders reveal how businesses can go beyond writing a check and leverage the full scope of their resources to make a difference. Compassionate Capitalism, also authored by Benioff, is the first-ever best-practices guide for corporate philanthropy that illustrates the success of the integrated model. Acknowledging his commitment to building partnerships between business and society to improve the state of the world, the members of the World Economic Forum named Benioff as one of its Young Global Leaders, and in 2007 the Committee Encouraging Corporate Philanthropy presented Benioff with the coveted Excellence in Corporate Philanthropy Award.

Prior to launching salesforce.com, Benioff, a quarter century veteran of the software industry, spent 13 years at Oracle Corporation from 1986-1999. In 1984, he worked as an assembly language programmer in Apple Computer’s Macintosh Division. He founded entertainment software company Liberty Software in 1979 when he was 15 years old. Benioff received a Bachelor of Science in Business Administration from the University of Southern California in 1986.

Josh James is the CEO and co-founder of Omniture, a leader in the emerging, high-growth market of online business optimization. Omniture was one of the highest performing IPOs on the NASDAQ for 2006, and has been cited by Fast Company as one of the world’s most innovative companies. Mr. James is a pioneer in the on-demand market, and a founder of three other successful high-tech companies. Through his leadership, in 2007 and early 2008, Omniture acquired four companies including Instadia, Touch Clarity, Offermatica and Visual Sciences—growing the company to more than 4,500 customers with offices in 14 worldwide locations. Omniture captures data for over 851 billion transactions each quarter. In addition, Omniture has earned the highest customer retention rate in the industry—with marquee clients including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM, Countrywide and HP.

Anthony Lye is the senior vice president of CRM, responsible for the Oracle CRM and Siebel CRM On Demand businesses worldwide at Oracle. Previously Mr. Lye was the group vice president of CRM Products at Oracle, responsible for Oracle's CRM product strategy and product management for CRM in the applications development organization.
Prior to joining Oracle in 2006, Mr. Lye was the group vice president and GM of CRM products at Siebel Systems. Anthony was responsible for Siebel's vertical and horizontal CRM application technologies. Mr. Lye managed and directed all of Siebel's enterprise application strategy, product marketing and product management.
Prior to Siebel, Mr. Lye spent six years as president and CEO of ePeople, a company he ran with help and investment from David Stamm, founder of Clarify and Steve Goldsworthy, founder of Vantive. Prior to ePeople, Mr. Lye was the vice president of marketing at Categoric Software in the enterprise event management business, was senior director and general manager at Remedy Corporation for five years for global major accounts, strategic alliances and Remedy's international business operations. Mr. Lye also worked in product marketing at Tivoli Systems and was a management consultant focused on distributed systems at Arthur Anderson, now Accenture, in the financial services vertical in London and New York.
Mr. Lye holds an honors degree in Engineering from the University of Bath in England.

Zach Nelson has more than 20 years of leadership experience in the hi-tech industry, where he has held a variety of executive positions spanning marketing, sales, product development and business strategy with leading companies such as Oracle, Sun Microsystems, and McAfee/Network Associates. Nelson has been CEO of NetSuite since 2002. A main driving force behind NetSuite’s successful IPO, Nelson has led NetSuite to be one of the hottest SaaS software companies in the world. Nelson holds a patent in the field of application integration, and has several others pending approval. He holds B.S. and M.A. degrees from Stanford University.

Steve L. Adams is a seasoned technology executive with 20+ years’ hands-on experience building and leading high tech companies. Mr. Adams' experience spans large corporations and small, fast-growth companies. As President and CEO of Sabrix, he drives overall strategic vision and operations for Sabrix, a leading provider of transaction tax management for companies of all sizes, enabling finance, tax, and IT professionals to achieve accurate, timely, and cost-effective compliance for sales tax, use tax, and Value Added Tax (VAT). The company operates in a hybrid model, delivering on-premise software, the Sabrix Application Suite, to global enterprises such as Amazon.com, BASF, Cisco, IBM, and QUALCOMM; the company also delivers the Sabrix Managed Tax Service™ (MTS), an on demand, outsourced tax compliance service, to small-and-medium-sized businesses. Similar to outsourced payroll services, MTS enables the company to operate as a trusted extension of a company’s finance department to address tax compliance from tax determination to returns preparation and filing.

Prior to joining Sabrix in June 2002, Mr. Adams was President and CEO of Uniscape, a pre-IPO startup focused on delivering enterprise globalization management software. He transitioned the company from an ASP to an enterprise software model and doubled average selling prices, built strong partner relationships resulting in 60% of revenue being partner influenced, and sold the company to a leading language technology company, providing a positive growth path for shareholders, partners, customers and employees.

As Senior VP, Worldwide Marketing for Novell, Mr. Adams conceived and drove the company’s OneNet strategy in 2000, which unified the company behind a common vision and received broad endorsement from the financial, customer, and industry analyst communities. Earlier in his career, Mr. Adams was VP, Marketing for Novell's Groupware division, doubling the installed base and growing revenue 110% in one year.  Between his assignments at Novell, Mr. Adams was SVP, Worldwide Marketing for Citrix Systems.

Mr. Adams has an M.A. and a Ph.D. from Florida State University.

Sunny Azadeh serves as President and Chief Operating Officer of Professional Broadcast Network where she has responsibility for strategy, business development, technology and the operation of the company goals and objectives. Prior to her role as President and COO at PBN, she held the positions of VP of ITG & CIOI at Align, Senior Vice President of Information Technology at Agile Software the position of CIO at ZiLOG Inc.

Ms. Azadeh has over 25 years of experience in Information Technology with passion in leveraging upcoming technologies to deliver value.

Ms. Azadeh is an active member of Consortium of Information Systems Executives since 2003 on advisory board for emerging and new technologies in the bay area focusing on security, virtualization and open source collaboration.  She is also a mentor and alumni at Women’s Unlimited.

Ms. Azadeh holds BSCSE degree from San Jose State University.

A seasoned executive, Chris brings extensive, operations, consulting, professional and technical services experience to Appirio.  Previously he served as senior vice president of business operations and CIO at Borland Software Corporation, where he pioneered a move to an on-demand IT applications architecture, centered on the company's successful global rollouts of Salesforce.com, SuccessFactors, QuickArrow and other on-demand applications.

Chris also served at Borland as senior vice president of worldwide services, including consulting, education, and technical support. His teams delivered application lifecycle management (ALM) solutions to strategic accounts such as EDS, Kaiser Permanente, and British Telecom.

Prior to Borland, Chris was SVP of Global Customer Services at webMethods, responsible for all consulting, technical support, and training.  Chris managed a global team delivering services to over 1,000 customers running mission-critical integration applications.  Chris developed deep relationships with partners such as Deloitte Consulting, EDS, Accenture, Tata Consulting Services,and Satyam. 

Chris was also managing director of W.W. Grainger's Consulting Services division, an early pioneer in e-commerce, where he helped accelerate customer adoption of Grainger.com through relationships and integrations with Ariba, Commerce One, and mySAP.

He holds a Bachelor of Arts from Bates College in Lewiston, ME and also studied at the University of Sussex in Brighton, England.

For over 25 years, Mikael Blaisdell has been closely involved with the strategy, process, people and technology of customer relationship retention and profitability management. As a consultant, he has advised organizations across a wide range of types, locations and sizes on designing, building, re-engineering and optimizing their customer contact centers and programs to align with strategic goals. Working with support technology manufacturers, he has contributed to the design of products and implementation procedures. He has served on the boards of professional associations, done presentations on all aspects of CRM at industry gatherings, and written extensively for various print and online media. His online publication, The HotLine Magazine, is available in more than a dozen different languages and read in over 100 countries worldwide.

Steve Booth is Vice President of Sales & Business Development of Aria Systems, the leading provider of on-demand billing and customer management solutions.  Founded in 2002, Aria Systems  provides clients with a powerful tool to accelerate revenue capture, automate business processes, and significantly reduce the total cost of ownership of billing software. Steve is responsible for setting Aria's sales strategy and driving revenue growth through enterprise customer base expansion. Steve is a seasoned sales executive, bringing over 20 years of enterprise solution sales and sales management experience to Aria. Prior to joining Aria, Steve held senior sales management positions with QlikTech, Responsys, ADP, and Portal Software. Steve holds a BS in Marketing and Finance from LaSalle University.

As a founder of Keychain Logic, the premier Software-as-a-Service revenue acceleration company, Ken Boasso brings over 20 years' experience in building highly successful strategic business development & sales teams to the emerging SaaS sector. With broad experience marketing and selling technology services and applications, Ken's teams have generated more than $3.2 billion in profitable new contract revenue for start-ups, companies in turnaround mode, and Fortune 100 enterprises. The principle author of Transforming the Software Industry, the Software & Information Industry Association's whitepaper on SaaS adoption and acceleration, Ken is also chairs the ISV Best Practices Committee in the SIIA's SaaS Executive Council. He holds a bachelor's degree from the University of California at Davis and a masters in business administration from St. Mary's College of California.

Frank Bruno consults with corporations, law firms and contract management professionals throughout the United States on IP protection for Iron Mountain’s Intellectual Property Management business unit.  He brings expertise in software development protection, software asset management, IT operations and security to Iron Mountain IPM’s mission of secure, reliable, and innovative intellectual property protection.  Prior to joining Iron Mountain, Mr. Bruno was a Director of Business Development for The META Group, a leading provider of Information Technology research consultancy.  Frank is currently working on research associated with protecting subscriber interests in SaaS (Software as a Service). 

Bonnie Durkin is a Senior IBM Marketing Manager, responsible for the implementation of IBM’s Software as a Service programs worldwide.   Her focus is on program management and marketing support for ISVs who have already adopted or who are considering the Software as a Service delivery model.  She is also responsible for recruiting new ISVs into IBM’s SaaS specialty program, which delivers additional go-to-market benefits to SaaS ISVs. 

Bonnie joined IBM in 1980 after graduating from The Ohio State University cum laude with a BA degree in business management.  Based in Chicago, Bonnie has held a number of roles in sales, marketing, strategy and management in her 27+ years with IBM.  Prior to the Software as a Service role, she was responsible for IBM's program for Small and Medium business.

Christopher Cabrera is a seasoned executive with more than two decades of successful senior management experience at both early-stage and public companies. At these companies, he has managed sales, marketing, operations and business development.

Mr. Cabrera is a noted industry expert in issues relating to sales performance management, sales compensation, and enterprise and on-demand/software-as-a-service delivery models. He is also the co-author of Xactly Sales Compensation for Dummies (Wiley Publishing, 2006), as well as a contributing writer to such industry publications as destinationCRM.com, BusinessFinance, SandHill.com, CustomerThink, CRM Buyer and the Sarbanes-Oxley Compliance Journal. Mr. Cabrera speaks frequently at leading industry forums and events, such as salesforce.com’s Dreamforce end-user and developer conference, the Software Information Industry Association (SIIA) OnDemand Conference, SaaScon and Software 2007. Mr. Cabrera also serves as a board member of the San Jose Downtown Association.

Prior to founding Xactly Corporation, Mr. Cabrera was the senior vice president of operations for Callidus Software (NASDAQ: CALD), an on-premise incentive compensation management company. At Callidus, he was responsible for the execution of worldwide sales and marketing strategies, customer advocacy, and strategic alliances with companies such as IBM, Accenture and Deloitte. Under his leadership, the company acquired more than 100 customers, contributing to the growth of annual revenues from zero to greater than $75 million and a successful IPO in 2003 raising more than $70 million.

Before joining Callidus Software, Mr. Cabrera served as director of North American channel sales at Silicon Graphics (NYSE: SGI), a UNIX hardware and software vendor, where he was responsible for annual sales that topped $500 million.

Mr. Cabrera earned a bachelor of science degree in business administration with an emphasis in entrepreneurship from the University of Southern California (USC) and a master’s degree in business administration from Santa Clara University.

InnoVergent’s co-founder, Paul Cammisa, has more than 25 years of finance, technology and business operations experience. He has managed and supported multinational enterprises as well as small to medium sized organizations.  His expertise lies in the areas of business and systems strategy, systems design and implementation, financial and operations management, and business process improvement.  Paul has certifications and experience in products such as Intacct, NetSuite, Adaptive Planning and SAP.  At InnoVergent, Paul currently spearhead’s the organization’s sales and marketing activities along with developing and maintaining strategic partner relationships.

Paul’s activities span outside the corporate world as he volunteer’s his time and passion toward coaching young athletes involved with ice hockey.  Paul as also served as a volunteer coach for the USA Special Olympics speed skating team.

As the primary architect of iEnterprises’ wireless SaaS CRM application Mobile Edge, John Carini is responsible for working closely with iEnterprises’ clients to mobilize various CRM products including Netsuite, Sugar CRM, Siebel and Lotus Notes- based CRM applications on multiple wireless handheld devices.

Mr. Carini has more than 12 years of experience in innovating CRM applications, with the last four years dedicated to wireless CRM. Mr. Carini is focused on both strategically mapping and provisioning mobile SaaS applications for small and medium sized businesses, as well as scaling on demand applications for the enterprise. He is closely involved in evaluating the business and technical viability of bridging enterprise applications to new platforms and handheld devices for iEnterprises’ global SaaS partners and customers.

Prior to working at iEnterprises, Mr. Carini was an independent consultant
specializing in SFA/CRM in the early years of CRM adoption. Mr. Carini possesses various technical and business certifications as well as a bachelor's of science from St. John’s University in Physics. Mr Carini can be reached at jcarini@ienterprises.com or by visiting his blog at http://www.johncarini.com and is glad to assist with the mobilization of CRM and other on demand products.

Eduardo Cervantes, NTRglobal Chief Marketing and Product Officer, is responsible for product management and demand creation, corporate communications and analyst relations, sales operations and strategic partnerships on a global basis. He oversees the “promise” that NTRglobal makes its customers and its delivery, from product design to trial to renewal, including the vital feedback from customers about NTRglobal software-as-a-service (SaaS).  Under his leadership, NTRglobal has significantly expanded alliances with many of the world’s leading ISVs and ISPs and has enhanced customer adoption across the international regions and among the satellite offices of the extended enterprise, including many of the Fortune 2000, with greater than 98 percent customer retention. 

Demonstrating a unique mix of technical vision, marketing and business acumen, Philippe Courtot has repeatedly built innovative companies into industry leaders. As CEO of Qualys, Philippe has worked with thousands of companies to improve their network security. In 2004, Philippe received the SC Magazine Editor's Award for bringing on demand technology to the network security industry and for co-founding, with former White House advisor Howard Schmidt, the CSO Interchange to provide a forum for sharing information in the security industry.
Before joining Qualys, Philippe was the Chairman and CEO of Signio, an electronic payment start-up that he repositioned to become a significant e-commerce player. In February 2000, VeriSign acquired Signio for more than a billion dollars. Today, VeriSign's payment division, based on the Signio technology, handles 30% of electronic transaction in the U.S., processing $100-million in daily sales. Prior to Signio, Philippe was President and CEO of Verity, where he re-engineered the company to become the leader in enterprise knowledge retrieval solutions. Under Philippe's direction, the company completed its initial public offering in November 1995. Philippe also turned an unknown company of 12 people, cc:Mail, into the dominant e-mail platform provider, achieving a 40% market share while competing directly against IBM and Microsoft. Acknowledging the market leading position of cc:Mail and the significance of e-mail in corporate environments, Lotus acquired the company in 1991. In 1986, as CEO of Thomson CGR Medical, a medical imaging company, Philippe received the Benjamin Franklin award for his role in the creation of a nationwide advertising campaign promoting the life-saving benefits of mammography. Philippe served on the Board of Trustees for The Internet Society, an international non-profit organization that fosters global cooperation and coordination on the development of the Internet. French and Basque born, he holds a Masters Degree in Physics from the University of Paris, came to the US in 1981 and has lived in Silicon Valley since 1987.

John De Santis has more than 25 years of sales, marketing and general management experience in the telecommunications and information technologies fields and has held management positions with both start-ups and large international public companies. Most recently, he was President and CEO of Sygate Technologies (an enterprise security software company) from 2000 to 2005 until its acquisition by Symantec. Prior to Sygate, De Santis served as senior vice president for Network Computing Devices, and also was vice president, European operations for Cincinnati Bell Information Systems (now Convergys Corporation). De Santis is an alumnus of Fairfield University, and completed the Stanford University Executive Institute Program for Management of High-Technology Companies. He also is on the board of directors for three IT security technology and service providers, Tablus Inc., Applied Identity, Inc., and KSR, Inc.

Arthur G. Chang brings over 15 years of hi-tech executive experience to PanTerra Networks. Mr. Chang, a Silicon Valley serial entrepreneur, has contributed at the senior executive level to several companies in the valley that have experienced growth and success. Prior to PanTerra Networks, Mr. Chang was the CEO of Cradle Technologies, a multi-core multimedia DSP company. Prior to Cradle, Mr. Chang was CEO of SoloPoint Communications, a provider of telecommunications equipment to the RBOCs and Telcos. Mr. Chang grew the company over several years culminating in an IPO event. Prior to SoloPoint, Mr. Chang held various executive management positions with companies in the storage, server and remote access market places. Mr. Chang started his career at Bell Laboratories in Naperville, IL. Throughout his career, Mr. Chang has worked closely with several silicon valley venture capitalists as a consultant and analyst. Mr. Chang's expertise is in helping companies recruit top talent, setting corporate and product strategies, and raising capital in preparation for rapid growth. Mr. Chang received his B.S. degree in Electrical Engineering from Northwestern University, his M.S. degree in Computer Science and Electrical Engineering from the University of California, Berkeley and an Executive MBA from the Stanford Graduate School of Business.

Dan joined Intacct as Senior Vice President of Marketing and Business Development in 2007. Dan brings more than 20 years of executive, strategy and operational excellence to Intacct.

Before Intacct, Dan served as executive vice president of global marketing for Postini, transforming sales, marketing and channels for this $90 million Software as a Service communications security leader and leading to a $625 million acquisition by Google.

Prior to Postini, Dan led marketing for the highest growth, highest value segment of the $4 billion information management division of IBM and drove more than $1.5 billion in acquisitions. Dan came to IBM through the acquisition of Trigo Technologies, where he served as vice president of marketing and helped to quadruple Trigo's market capitalization. Dan also founded the CRM division of Hyperion Solutions, and served as vice president, general manager and executive committee member of Hyperion. His career also includes positions in sales, alliances, technology, and marketing at Arbor Software, Oracle, and Intel.

Dan holds an MBA from the University of California at Los Angeles, and a Bachelor of Science degree in electrical engineering from Stanford University.

Byron Deeter is a Partner with Bessemer Venture Partners in its Menlo Park office, after having previously been a successful entrepreneur, investor, and consultant. At Bessemer, he focuses on investments in the software, Software as a Service (SaaS), and Internet sectors.  He currently sits on the Boards of several SaaS companies including Cornerstone OnDemand, Eloqua, Intacct, and Retail Solutions.

Byron was previously an executive at IBM, as a result of its 2004 acquisition of Trigo Technologies, the Software as a Service company that he co-founded. At Trigo, Byron served as founding President & CEO, then became Vice President of Business Development as the company grew to profitability, 150 employees, and a $40+ million run-rate.  Prior to Trigo, Byron worked in private equity with TA Associates where he focused on technology investing. He came to TA from McKinsey & Company, where he was involved with Fortune 500 clients in the media and technology markets, and was active in McKinsey's Innovation and Technology Management practice.

Byron holds a degree with honors from UC Berkeley in political economy. He was named a California Emerging Leader Scholar and an Alumni Scholar, and was a varsity member of Cal's national championship rugby team.  Byron is on the board of the Private Equity Forum of the Software & Information Industry Association and was recently named one of the ten "Thought Leaders of the SaaS Revolution."

Phil Fernandez is on a mission to spark a “Revenue Revolution.”  As co-founder and CEO of marketing automation leader Marketo, Phil specializes in helping businesses drive more revenue by enabling Marketing and Sales to collaborate on a unified revenue cycle.  A 27-year Silicon Valley veteran with the scars (and a couple of successful IPOs) to prove it, Phil has spent the last 20 of those years delivering groundbreaking technology solutions for marketers.  Prior to Marketo, he was President and COO of Epiphany, a public enterprise software company known for its visionary marketing products. A frequent speaker at industry events, Phil enjoys helping companies large and small find practical ways to apply technology to boost revenue.  Phil holds a BA from Stanford University.

Dan is President & CEO of DemandTec, Inc., a leading provider of Consumer Demand Management software. Under his leadership and vision, DemandTec has brought together three distinct disciplines – advanced econometrics, large-scale data processing, and Software-as-a-Service, in order to help retailers and consumer products manufacturers define merchandising and marketing strategies based on a scientific understanding of consumer behavior. Dan brings over 21 years of experience growing technology companies in dynamic markets, serving in senior executive positions at Ariba, Trading Dynamics, and Hyperion Solutions. Dan holds a B.A. in Business Administration from the University of Minnesota.

Mani Gill is the Vice President of OnDemand at Business Objects, an SAP company; he manages the software as a service strategy, direction, and sales for crystalreports.com, Business Intelligence OnDemand and Information OnDemand products. Prior to coming to Business Objects 11 years ago, he was integrating business intelligence technologies into Microsoft Visual Basic, Visual Studio, BackOffice, Dynamics and CRM. Mani is originally from Canada and now lives in Seattle with his wife and two young daughters, and enjoys golfing and travelling in his spare time.

John Girard is the Founder and CEO of Clickability. Under his leadership, Clickability has grown from a garage-based dream of four Stanford graduates to become the most successful single-source provider of on demand Web Content Management (WCM) solutions for media and enterprises. The biggest names in publishing, including the Wall Street Journal, CNN Interactive, and Dwell Magazine, rely on Clickability’s on demand content management applications to deliver the news to millions of readers each day. As CEO of Clickability, John’s primary responsibilities are driving the strategic vision of the company, including developing product and partnership strategies and fundraising.

Todd Gardner is the founder and CEO of SaaS Capital. Through two decades of venture investing, lending, and software deployment, Todd recognized the inherent value and distinct needs of SaaS software providers and formed SaaS Capital as their solution. Prior to SaaS Capital, Todd spent twelve years focusing on software investing within Blue Chip Venture Company, a leading Midwestern venture firm with $600 million under management. As a partner, he invested primarily in software companies where he was fortunate to deliver a 100% success rate even during a challenging investment cycle. Todd developed and led several investment syndicates in financings of $10 to $25 million and executed over 40 total equity rounds. Before his time at Blue Chip, Todd gained experience in software deployment within Deloitte Consulting where he led enterprise software deployment projects for Oracle and Peoplesoft. His background also includes four years in commercial lending for PNC Bank where he was active in LBO lending as well as leasing. Todd earned his master’s degree in finance and marketing from Indiana University and his bachelor’s degree in economics from DePauw University in Greencastle, Indiana. Contact Todd: * office: 513.276.4563 * mobile: 513.368.4814 * email: tgardner@saas-capital.com

Trisha Gross joined Hubspan in 2000 as member of the executive leadership team. An experienced executive with more than 20 years in the technology and service industries, Trisha has a wealth of expertise in ERP and supply chain management, marketing strategy, systems implementation consulting, and client service and support. Throughout her tenure at Hubspan, she has held positions of VP of Client Services, VP of Marketing, and most recently, EVP of Sales, Marketing, and Services.

Before joining Hubspan, Trisha held senior management positions at a number of growth-oriented software and technology companies. At Concur Technologies, the leader in on-demand software for corporate expense management based in Seattle, she was responsible for developing product strategy and launching a hosted e-procurement application designed to bring buyers and sellers together in a seamless web-based trading community. At Lawson Software, a leader in the ERP software market, she held regional management responsibility for professional services and client satisfaction. Earlier in her career, Trisha held management positions at Maytag Corporation, and Pansophic Systems where she implemented ERP systems throughout the U.S. and Europe and managed teams of consultants. In these positions, she acquired experience in manufacturing and service environments and developed an understanding of both the consulting and client-side perspectives.

Trisha holds a B.S. in engineering from Michigan State University and an M.B.A. from the University of Chicago.

Cary Fulbright is an industry veteran with an unrivalled track record in growing revenues in the on-demand market. Cary was the first senior vice president of worldwide marketing, created the corporate sales business division and was first Chief Strategy Officer at salesforce.com. He helped grow that company's revenues from $7 million to $165 million in four years and played a key role in taking the company public. He was also responsible for product strategy at salesforce.com and drove the definition and launch of Enterprise Edition, Team Edition and Supportforce. Most recently he was VP and General Manager of OnDemand for Saba, Inc and before that was VP, Marketing & Products for Five9, Inc. He has held senior management positions in product management and marketing at a number of software companies including: SAP, Autodesk and Software Publishing Corp. He began his career in advertising at J. Walter Thompson. Cary earned a BS in international politics and a JD from Georgetown University, and an MBA from the University of California. He served on the board of directors and executive committee of the San Francisco Chamber of Commerce, is vice president and on the board of directors of the Arc of San Francisco and is a trustee of the Bay School of San Francisco.

James Hemmer has more than 20 years of experience in the hi-tech and communications industries, and has been a senior executive at companies in all stages of development from early stage to Fortune 500.

Prior to joining Antenna, Jim was senior vice president and general manager for ADC Corporation's [ADCT] Software Services Division. Jim accepted the position in February 2001 following ADC's acquisition of CommTech Corporation, an enterprise software company focused on the telecommunications service provider market, where he was president and chief operating officer.

Prior to CommTech, Jim was senior vice president of operations at Cap Gemini Telecommunications, a division of Cap Gemini Group. He was responsible for operations and sales in the telecommunications sector, the fastest-growing segment of Cap Gemini's North American organization.

Jim also played a key role as a member of the senior leadership team at Computer Sciences Corporation [CSC], establishing a substantial global communications business for the company. During his nine years at CSC, Jim ran the company's Asia-Pacific communications business unit, managed a global customer care and billing product-line organization, and developed the company's European communications business unit in London.

Jim holds a Bachelor of Science degree in Electrical Engineering from Rutgers University and a Master of Business Administration degree from The Wharton School at the University of Pennsylvania.

Doug serves as Ingres’s Chief Information Officer. During his career, Doug has focused on building Information Technology and Professional Service organizations that design, deliver, and support business solutions involving multiple technologies, applications, and industries. Prior to joining Ingres, Doug acted as CIO at Portal Software. Doug has also worked at various companies as a programmer, IT Manager, Director, and Vice President with increasing responsibilities for managing internal IT. For half of his career, he held the position of Sr. Vice President of Professional Services at Core Technology Group, Inc., a provider of services to deploy packaged and custom business applications to a wide variety of clients. Doug holds a B.S. in Business Administration with a Computer Science (MIS) minor from California Polytechnic State University, San Luis Obispo. He is a member of the Consortium for Information System Executives (CISE), and is guest lecturer for the MBA program at San Francisco State University. Visit Doug’s blog at http://blogs.ingres.com/dougharr/

Aaron Harris has more than 15 years of high-tech engineering experience in the areas of business applications and software development strategies. In his role as CTO for Intacct, Aaron is responsible for the company’s product vision and technology direction.  Aaron has been with Intacct since its inception – starting as the company’s chief engineer and for the past several years serving as vice president of engineering.
Aaron has been a pioneer in the Software as a Service (SaaS) space, having helped Intacct build the world's first SaaS architecture that delivers on-demand financial applications.  He regularly contributes to the development of SaaS best practices.
Prior to joining Intacct, Aaron was a member of Arthur Andersen's Developers' Coordination Council, where he evangelized emerging development technologies, established best practices and built infrastructure software development tools, focusing on remote data access and XML technologies.
Aaron holds a master’s degree in information systems and a bachelor’s degree in accounting from Brigham Young University.

Bill Hicks serves as the CIO and Senior Vice President of Shared Services for Ultimate Software, a leading provider of end-to-end strategic human resources, payroll, and talent management solutions. Hicks is responsible for overseeing the company’s award-winning customer support department,  as well as the Ultimate Software’s IT program, including those systems and people responsible for Ultimate Software’s hosted service model, Intersourcing. Lead by Hicks, Ultimate Software’s IT department was honored as Best IT Team by the American Business Awards in 2007.

Prior to Ultimate Software, Hicks was the CIO for Precision Response Corporation (PRC) and was honored as the South Florida CIO Council’s 2003 Member of the Year. He is board chair for the Parkland/North Area YMCA of Broward County and was also a founding steering committee member for the South Florida CIO Council and founding member of the Academic Advisory Board for Florida International University’s MIS Master of Science program.

Chris Hoffmann joined TripleTree in 2005 as Senior Principal and Research Director. Chris has over 19 years of experience in the technology industry as a successful operating executive, entrepreneur and analyst and has held executive positions at Gartner, GE Capital Consulting, IBM Global Services and two start ups. Most recently, Chris was president of Tier1 Research and architected the growth of that firm toward a successful acquisition in June 2005 by the 451 Group. He is leveraging this experience at TripleTree in his role as Research Director as well as assisting on M&A and financing engagements across the technology sector. Chris' research and perspectives have been quoted in numerous national business and trade publications including Wall Street Journal, the New York Times, and Investors Business Daily and he is a frequent presenter at industry events.
Chris earned a degree in marketing from University of Minnesota-Duluth and has completed advanced studies at the University of Minnesota and Michigan State University. He currently serves as a Board Member for the SIIAs Software Division and the Boy Scouts of America.

Allen Hoke is the Senior Director of Global ISV Strategy for Oracle Corporation. He is responsible for strategy, relationships and solutions with Oracle’s Independent Software Vendor partners, including programs, technology, marketing, sales, support and distribution.  In his twelve years at Oracle, Allen has served in a variety of partner business and technology roles.  Prior to joining Oracle, Allen spent 8 years at several independent software vendors and resellers, selling, managing partner and customer relationships, as well as handling product management of several software development product lines.  Allen started his career in the aerospace industry designing and implementing engineering and manufacturing systems.  He is a graduate of California State University, Fullerton, with a BA in Business Management Operations.

Bill Jacaruso, Senior Director of Pervasive Data Solutions, is responsible for architecting and delivering Pervasive’s self-service integration solutions and the DataCloud platform for IaaS (Integration as a Service).  With more than 15 years’ experience, in both technical and business roles, Bill has been instrumental in the architecture, development and delivery of technical solutions for a wide variety of organizations, including Mutual of Omaha, Novell, American Express and EDS, where he architected and managed mission-critical projects.  In addition, Bill has developed software for Rockwell International, the FAA and Tracor Flight Systems and has managed the development of intellectual property at several software firms in Austin, Texas, including ePartners and Ziegner Technologies.  Bill holds a Masters degree in IT Management from Touro University International and a Bachelors degree in Management Information Systems from The University of Texas at Austin.  A former member of the United States Navy, Bill is also a graduate of the Federal Aviation Technical Academy and United States Navy Electronic Warfare Academy.

After working in the enterprise database development field for nearly 10 years, Steve co-founded and now serves as the Chief Technology Officer of Explore Consulting, a recognized leader in emerging IT markets and specifically SaaS business solutions.  As CTO, Steve advocates Explore’s technology direction, evangelizes the company’s leadership in SaaS-based integration and mobile solutions and directs the company’s proven formula for client success.  Steve served as the company’s CEO until March, 2008 when Explore hired an industry veteran into that position to focus on the company’s growth, allowing Steve to return to his technical roots as CTO.

Based in Bellevue, Wash., Explore Consulting has emerged as a leading provider of on-demand business solutions, in 2007 was named to the Inc5000 and has recently been acknowledged as one of the 100 fastest growing privately held companies in the Puget Sound. Explore is now the largest NetSuite Solution Provider and reseller in the Northwestern United States, has been a 3-time NetSuite Star Performer and provides leading SaaS-based integration and mobile solutions for NetSuite.

Steve holds a BS in Computer Science – Business Information Systems from Montana Tech.

Jeff Kaplan is the Founder and Managing Director of THINKstrategies, a strategic consulting firm that helps IT enterprise decision-makers with their sourcing strategies; solution providers with their marketing strategies; and venture firms with their investment strategies. Kaplan is also the founder of the Managed Service Showplace® and Software-as-a-Service (SaaS) Showplace® free, online directories. THINKstrategies' online directories provide an easy-to-use listing of SaaS solutions by application and MSPs by service category, and extensive information and insight about industry best practices to help organizations fully leverage the growing array of SaaS solutions and managed services.

Lars is a Principal at Hummer Winblad and has played a key role in the firm’s investments in Aria Systems (SaaS billing and customer management) and vKernel (Virtualization Infrastructure).

Prior to joining Hummer Winblad Venture Partners in 2006, Lars was involved in founding and operational roles at start-up companies. He was a co-founder of AutoFarm (now Novariant), a company focused on GPS and robotics. Lars was in charge of strategy, product marketing, business development and building the sales team across three continents. Lars has also been involved with the founding team of SportBug, a GPS and Internet fitness company. While Lars spends less time programming now, he started his technical career coding and hacking computer games. He is the holder of several US patents.

Lars is an avid sailor and a former member of the Canadian Sailing Team. He represented Canada sailing Snipes in the Pan American Games as well as other international events.

Frank Lee is the President and CEO of Workopia, Inc., a premier Microsoft Dynamics CRM certified specialist serving small medium size businesses nationwide.  Frank has been actively involved with Microsoft Dynamics CRM implementations since 2002 and has built Workopia into a leading OnDemand Professional Service firm for Microsoft Dynamics CRM Online.  Frank has contributed to numerous articles on how to build a professional service business around SaaS and CRM for smaller businesses.

Frank is the only Microsoft Dynamics CRM Most Valuable Professional (MVP) in Northern California, and one of only 29 in the world.  Frank has been devoted to CRM for smaller businesses since 2000, because he feels this is an area where significant improvement to operations and profits can be made.  Prior to founding Workopia, Frank was part of Andersen Consulting’s (now Accenture) Customer Relationship Management (CRM) Siebel Solution practice.

Visit Frank's blog at http://microsoft-crm.spaces.live.com

Bill Loss is co-founder & CEO of WebApps, Inc. a.k.a. SaaS.com, formed in 2001 with a group of senior software architects, and specializes in delivering Software as a Service (SaaS). Bill focuses on developing and expanding SaaS.com’s two business lines, which include a pre-existing set of Human Resource centric applications offered under a private-label model, and a pure multi-application, multi-tenant delivery platform that can be coupled with business logic, application-specific workflow, and proprietary data to be delivered as a complete SaaS solution. Before SaaS.com, Bill co-founded an online advertising firm that was later acquired by a public company. Prior to that, he played a key management role for more than five years with a Fortune 50 international trading conglomerate. Bill earned his Bachelor’s degree with an emphasis in operations management in 1991 from Susquehanna University. Responsible for strategic vision of the company, Bill also ensures all internal controls and corporate initiatives are met. Bill resides in New Jersey with his wife Myra and two daughters.

Sean Marzola, Chief Operating Officer, myServiceForce.com
Sean brings nearly 20 years of senior executive experience to myServiceForce.com serving in diverse roles from Chairman, CEO, President / COO, CSO, Business Development, and Sales and Marketing positions.  His ability to quickly identify, develop and implement vision, strategies and organizational concepts allows the company to rapidly move through each phase of growth in this On-Demand, SaaS business model.

Prior to myServiceForce.com, Sean has held positions in the semiconductor market, business consulting, international business development, marketing, and sales at high tech companies including:  E-Tech, Inc., Spirea AB, dct, intl., Velocity Semiconductor, embedded wireless devices (ewd, inc.), Primavera Systems, Scott Medical Products, and Great Valley Products.  He has been a speaker at various venture forums, investment banking seminars and panel discussions on the technology trends of startups and the overall marketplace. 

Sean holds a Bachelor of Science degree in Commerce & Engineering with a Marketing Concentration from Drexel University. 

John H. Macomson is a graduate of Clemson University with a B.S. in computer science and an M.B.A. After working in the software development field for over ten years John founded Carolina Software as a Service and remains with the company today as CEO. John realized the potential of on-demand software services early on and began transitioning his 15 year old company to the software as a service model in ‘2004. Since then, CSAAS has expanded to have a national presence by having built and hosting business critical On Demand applications for numerous Fortune 500 companies throughout the southeast. From its meager beginnings CSAAS is becoming a regional leader in the software as a service movement and continues to provide its customers with custom built web based applications at affordable prices.

CSAAS has been featured in regional business magazines, and was a 2005 and 2007 finalist for the prestigious Deloitte Innovision’s Technology Award.

Carolina Software as a Service is a minority owned company and is active in promoting community interests.

In the past two years Carolina Software as a Service has tripled in size, both in revenue and employees, and continues to grow with the burgeoning software as a service movement.

As founder, President and CEO of Cornerstone OnDemand, Miller is responsible for creating and driving the long-term vision for the company, which has enabled triple-digit growth in each of the last three years. Under Miller's direction the company has achieved a leadership position in the fields of on-demand talent management and online education. Industry experts, including Gartner's research team, have recognized Cornerstone OnDemand as visionary. Miller blends his extensive background in finance, business, technology and law to guide Cornerstone OnDemand. Miller served time as an investment banker, with a focus on media and technology banking, with both Schroders (now Citigroup) and an international affiliate of Montgomery Securities (now Bank of America). During that time, he managed equity and debt transactions, as well as M&A activity, for both public and private corporations. Miller honed his entrepreneurial skills as a small business consultant with the Card Group, supporting business planning and development efforts, and as a small business owner. Miller holds a JD from the UCLA School of Law, an MBA from the Anderson School of Business, a BS in System Analysis from the Wharton School and a BA in European History from the University of Pennsylvania. He is a CPA and has Series 7 certifications. Miller also has co-authored two books: Business Capital for Women and Managing your Inheritance. Miller lives in Los Angeles with his wife Staci and their children, Hayden and Madison.

Tim Minahan is Chief Marketing Officer for Ariba, Inc. In this role, he is responsible for the design and execution of the company's global marketing programs including branding, corporate communications, marketing communications, product marketing, Web marketing, sales training & development, sales support, demand generation and analyst relations. Mr. Minahan joined Ariba from Procuri, Inc., where he served as senior vice president of Marketing and worked closely with the executive leadership team in shaping the strategic direction of the company's growth.

Prior to joining Procuri, Mr. Minahan served as chief services officer at AberdeenGroup, where he advised the world's largest supply chain and technology companies. During his tenure, he helped build Aberdeen's Supply Chain Research practice into one of the most influential of the top industry analyst firms. Mr. Minahan began his career researching and writing on purchasing and technology issues, serving as senior editor of supply chain management for Purchasing magazine, and an editor for Electronics Purchasing, and a technology reporter for Government Computer News.

Mr. Minahan is a member of the International Association of Contract and Commercial Management's (IACCM) Thought Leadership Council. He has thrice been named one of Supply & Demand Chain Executive's Industry Pros to Know. He has also received Supply Chain Technology News' Top Industry Influencers Award.

Paul McNamara, a featured speaker at the inaugural Web 2.0 Expo in 2007, is a recognized leader in PaaS technologies. As chief executive officer of Coghead, a platform-as-a-service provider that enables developers to build custom applications rapidly and create and manage SaaS businesses, Paul has led the company garner a "Top 5 Web 2.0 Services" award from Webware.com and a 2008 AlwaysOn Private Companies accolade. Before joining Coghead in 2005, he served as an entrepreneur-in-residence at El Dorado Ventures and held the senior vice president and general manager post at SGI. Previously, he was a key figure in Red Hat's rise to prominence and, as vice president of business development, helped guide the company from its early stage through its highly successful IPO. He holds a B.S. in Mechanical Engineering from Drexel University.

Mr. McNee is the President and CEO of Saugatuck Technology, a strategy consulting and subscription research and advisory firm focused on emerging IT markets. Most recently, Mr. McNee has helped spearhead the firm's research into evolving business models as a result of the shift to software-as-a-service (SaaS), open source and utility computing - published through the firm's complimentary Research Alerts as well as its' premium research deliverables. Prior to founding the firm in 1999, Mr. McNee spent eleven years with Gartner, Inc., most recently as Group Vice President and Research Fellow, responsible for guiding the firm's overall research strategy. A recognized expert in enterprise software and related business/IT services, Mr. McNee spent five years leading Gartner's Business/IT Management practice as its Director of Research, focusing on CIO governance, IT sourcing models and e-commerce management strategies. A frequent speaker at industry conferences, Mr. McNee has published hundreds of articles and consulted with thousands of user and vendor clients over the years, throughout the world. Prior to Gartner, Mr. McNee held strategic planning, business development and marketing positions at CBS, HBO, Comshare and the Institute for Social Research. Mr. McNee is a Board or Advisory Board member for a number of emerging and established technology companies as well as the Westport Public Library. Mr. McNee is a University of Michigan alumnus and has completed graduate work in economics at New York University.

Troy Muise is CEO and Co-Founder of Salesboom.com™, a leader in Web Based Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) Software-as-a-Service. Troy Muise co-founded Salesboom.com™ with partner Rami Hamodah in 2002 when they realized they required a cost effective CRM application to manage the growth of their rapidly growing business. Today, Salesboom.com™ is a global leader in On-Demand CRM Software-as-a-Service, trusted by over 4000 organizations all around the world.
With Troy Muise’s guidance, Salesboom.com™ has grown to become one of the largest pure play SaaS CRM Vendors and is poised to be the next of its kind to enter the public market. Mr. Muise has overseen Salesboom.com™ through much advancement including their Web Services Based API, Partner Eco System, Service Level Agreement (SLA), Platform-as-a-Service and the Magic Migration Button™ for Salesforce.com, Siebel and ACT! Mr. Muise also guided the creation of Innovative Services including Salesboom.com’s CRM Concierge Service™ and user studies designed to increase CRM user adoption.
Mr. Muise has over 12 years business and IT experience with the previous 8 focused on advancing the Software-as-a-Service Industry. InsideCRM has named Mr. Muise as one of the top 25 CRM Influencers of 2007, with his efforts to uncover the user behavior of the average CRM user in the industries first CRM User Behavior Study™. InsideCRM also accredited Salesboom.com’s Migration Magic Button™ as the third most significant CRM innovation of 2007. Mr. Muise is a Professional Engineer and holds degrees in Engineering and Computer Science from Dalhousie.

Ravi has focused his entire career on the software business. Prior to co-founding Shasta Ventures, Ravi was a general partner at Battery Ventures where he led eight investments and served on the boards of 12 software and technology-enabled service companies.

Prior to joining Battery Ventures, Ravi built transaction-processing systems at Accenture, sold and implemented packaged software applications for Hyperion Software Corporation, and ran MIC, a software development firm based in India focused on business intelligence solutions to multinational corporations. Ravi also spent time at McKinsey & Company working with consumer packaged goods companies.

Ravi is very active in entrepreneurial circles and helped found the Silicon Valley Chapter of the Indian Venture Capital Association (IVCA) to leverage entrepreneurial activities between India and America. In addition, he is an active Charter Member of The Indus Entrepreneurs (TiE) and regularly volunteers his time helping put together TiE events. He also serves on the Corporate Advisory Board for the Ross School of Business at the University of Michigan.

Peter Nieforth is both a co-founder and the Chief Executive Officer of Vitrium Systems. Peter was responsible for bringing together the group of business leaders, Software-as-a-Service innovators and electronic content specialists who founded Vitrium in Vancouver, Canada, with the goal of creating a new standard in enhanced PDF technology.

With considerable experience in financing, organizing and commercializing promising start-ups, Peter was well placed to help Vitrium develop and market its groundbreaking software technologies – protectedpdf and docmetrics – which create remarkable new ways for companies to benefit from distributing PDF-based content.

Peter was instrumental in pioneering the philosophy behind docmetrics, Vitrium’s web-based marketing application, which is revolutionizing the way companies use PDF to generate sales leads. He has successfully overseen the growth of docmetrics from an innovative software concept to a fully self-contained lead generation system.

Rick is the Co-founder and CTO of Boomi. His responsibilities include establishing the strategic direction of Boomi’s technology, as well as managing the operations of the product development group. He also sits on the company’s Board of Directors. Mr. Nucci works directly with customers and partners to help understand and solve their business integration challenges. Boomi has a patent pending for Rick’s latest invention around the technology that powers Boomi On Demand, the company’s most recent product offering.

Prior to forming Boomi Inc., Rick worked for EXE Technologies, a market leading Supply Chain Execution solution provider, in the areas of product development and implementation. It was in this role that Nucci learned first hand of the cost and complexity of integrating disparate applications and business partners. With over 10 years of experience in application and data integration, Rick applies this experience to deliver the company's integration solutions.

Rick speaks at universities and business events on topics of Entrepreneurship and Technology. He is a graduate of the Pennsylvania State University with a degree in Business Logistics.

Julian Ong has been the General Counsel at SuccessFactors, Inc., which offers an on-demand suite of performance and talent management applications, since August 2006.  He previously served as deputy general counsel at salesforce.com.  He is a graduate of Berkeley Law.

Morris Panner is CEO of OpenAir, Inc., an on-demand enterprise software company and independent subsidiary of NetSuite Inc (NYSE: N). During his tenure, OpenAir has received numerous honors and distinctions, including being named the "Best Business Software Solution" at the 2008 SIIA CODiE awards, the Deloitte & Touche Fast 500 in 2005 and 2007, as well as one of the Fastest Growing Private Companies in Boston in 2006 and 2007. Morris is co-Chairperson of the Board of the Software Division of the Software and Information Industry Association, and on the Board of the Washington Office on Latin America, a social justice advocacy organization. A graduate of Yale and Harvard Law, Morris speaks and writes widely on technology and entrepreneurship and has been featured in Fortune, BusinessWeek and The New York Times.

Simon Peel is Senior Vice President of Strategy for Cast Iron Systems, the #1 SaaS integration provider with the ability to expedite the integration of on-demand to on-demand and on-premise applications.  He has 18 years of experience and expertise in business and product strategy, along with devising high-impact go-to-market plans for SaaS and enterprise solutions.

In 2004, Mr. Peel joined Cast Iron Systems after Peakstone Corporation, a pioneer in SaaS application performance and availability management, was successfully acquired.  At Peakstone, Mr. Peel devised the company's corporate and go-to-market strategy and led the company to surpass its new-customer goals. Prior to Peakstone, Simon was responsible for defining and implementing the corporate and product strategy for Mainsoft Corporation, resulting in a dramatic expansion of the company’s customer base.  Simon has led marketing and product strategies at Mainsoft, Vitria Technology and MERANT/Micro Focus and has held executive and operational management roles at leading Bay Area and European companies.

He is a frequent speaker at conferences, including OpSource SaaS Summit 2008, and other industry events on a wide range of topics including technology and business strategy. Mr. Peel’s articles on the evolution of SaaS are published frequently and he is often used as a resource by the press.  He is also a founding member of the Silicon Valley Product Management Association (SVPMA).

Peter Price is CEO of Webalo, whose technology transforms enterprise applications and data to make them compatible with mobile devices. Webalo’s unique "anywhere, any time, on-demand" delivery of enterprise data to mobile devices turns such devices into viable alternatives to desktop and laptop computers, and lets mobile employees work more productively. Webalo’s flagship product, The Webalo Mobile Dashboard Service, is available both as a hosted service and as a behind-the-firewall appliance and lets non-IT business administrators securely specify the content of mobile-accessible information, and configures it, in seconds, to conform to the native user interface of any enterprise enabled mobile device.

Peter brings over 25 years of technology industry management and leadership experience to Webalo. He has successfully served as a founder and/or senior executive in the financing, building and sale of four early stage technology companies and his extensive business operations experience spans all of the major global software markets. In 1984 he co-founded Expertech, a European developer of expert system software and in 1990, he managed the acquisition of Expertech by Inference, a California based provider of self-service and knowledge management tools for the customer service and help desk industries. In July 1995 he was a member of the Management Committee that organized Inference's successful IPO. In 1996 he joined Limbex, developer of the award winning WebCompass product, an end-user tool for acquiring and managing Internet information, and participated in its sale to Quarterdeck later that year. In 1997 he co-founded TriVida, the leading provider of a networked personalization hosted service and managed its acquisition by Be Free (NASDAQ: VCLK) in 2000.

In his thirty years in the health industry, Mr. Rubin has served purchasers, providers, consumers, health plans and policy makers. He brings an in depth understanding of multiple market perspectives, shared health information needs and policy level concerns to his work. Mr. Rubin is currently the CEO of OneHealthPort, a health information security and technology company based in Seattle. Previously, he was a Director for the ehealth division of Siemens Medical Solutions Health Services Corporation and President of the Community Healthcare Connection division for the Pointshare Corporation. Prior to assuming his role at Pointshare, Mr. Rubin served as the President and CEO of the Foundation for Health Care Quality.

As Founder and VP Market Development of LucidEra, Ken is focused on redefining the Business Intelligence market by providing simple to use analytic applications as an on-demand service. Before founding LucidEra, Ken was VP and General Manager of Siebel CRM OnDemand at Siebel Systems, where he created and successfully launched Siebel’s highly rated hosted CRM solution. Prior to that, Ken was VP of Marketing for Siebel Analytics (now Oracle Analytics), where he helped Siebel become the industry's largest provider of analytics applications. Before Siebel, Ken served as Senior VP of Products for Salesforce.com, where he spearheaded all development and product marketing functions. In parallel, he also served on NetSuite’s advisory board. Before Salesforce.com, Ken was co-founder and CEO of Emergent Corporation, a consulting company focused on building large-scale data warehousing solutions for Fortune 500 companies which was acquired by Keane, Inc. in 1999. Ken started his career at the Scalable Systems Division at Oracle, where he helped pioneer the use of highly parallel hardware and software technology for large scale data warehouses. Ken holds a bachelor's degree in computer science and electrical engineering from Harvard University and a master's degree in business from Stanford University.

Since 1996, Mr. Ryan has been instrumental in defining and creating services organizations that improve the quality and reliability of the technology infrastructures businesses depend on for communications and commerce. Prior to co-founding OpSource in 2002, Mr. Ryan was President of the Americas for Metromedia Fiber Network (MFN). He was responsible for integrating the sales and delivery organizations of the company's Internet businesses-hosting, IP networking, and managed services. Under his leadership, MFN customers included BP Amoco, JP Morgan Chase, Sony, Microsoft, and Mercedes-Benz. Mr. Ryan joined MFN from SiteSmith, a company that he co-founded in 1999 and ultimately sold to MFN the following year in a deal valued at $1.4 billion. Mr. Ryan has been a guest speaker at numerous industry events, including CIO, venture capital, Internet, hosting, and software conferences. He attended UCLA and is an advisor to the UCLA CLAS fund.

David Schellhase has been the general counsel at salesforce.com, inc. since 2002. He previously served as general counsel at several other technology companies. He is a graduate of Cornell Law School.

Jim Sheward is the Chief Executive Officer, Co-Founder and Director of Fiberlink Communications. He has assembled an experienced management team and secured funding that has enabled Fiberlink to become a leading provider of secure mobile workforce solutions. Jim’s leadership and focus on the customer has shaped the company and transformed Fiberlink into a profitable, customer-oriented company that has experienced tremendous growth.

Before co-founding the company with Paul Russell in 1994, Sheward was the Western Regional Sales and Service Manager for Systems Industries.  He was the winner of the Blue Chip Enterprise Award Year 2000, sponsored by the U.S. Chamber of Commerce and Mass Mutual Financial Group, and has been recognized as Greater Philadelphia’s 2001 Ernst & Young Entrepreneur of the Year in the Software and Technology Services Category.  In May 2004, Jim and Co-Founder Paul Russell received “Innovator of the Year” awards from Temple University’s Fox School of Business.  

Jim earned a dual Bachelor of Arts degree in economics and communications from the University of Virginia.  

Colleen Smith is VP, Software as a Service at Progress Software Corporation, a global supplier of software technology and services for developing, deploying, integrating and managing business solutions.  In this role, she develops key strategies and business opportunities for Progress around all of the firms’ SaaS business initiatives.

Colleen joined the company in 2005 with 20 years of software and technology experience.  Previously, she was CMO/SVP at Bristol Technology (now part of HP), responsible for the company's marketing, strategy and business development operations, worldwide.  Prior to that, she was VP/GM of the Business Process and Technology Practices at AMR Research, a provider of independent analysis and actionable advice to more than 5,000 supply chain and technology executives worldwide.  Earlier in her career, she held the roles of SVP of Worldwide Marketing and VP of Research & Development at Geac Computer Systems (now part of INFOR), and held other senior marketing and sales roles at D&B Software and McCormack & Dodge.  Colleen began her career at EDS as a systems engineer.

She holds a bachelor's degree in Business and Computer Information Systems from Stonehill College, and an MBA from Northeastern University, Boston, Massachusetts.  Colleen has published many research articles on technology best practices and is a frequent guest speaker at Industry events.   Her current area of focus/expertise is on Software as a Service (SaaS), the growth opportunities, along with the technology challenges facing ISVs, associated with this new business model.

Jerry draws from more than 25 years of experience as a technology innovator and IT strategist to help Symphony Services and its clients derive business benefit from the successful adoption and use of critical technologies. Jerry has a Bachelor of Science degree in Electrical/Electronics Engineering from California State Polytechnic University, Masters and Post-Doctoral degrees in Computer Science from NOVA Southeastern University and a Naval Nuclear Power degree from the United States Navy, in which he served as a pilot, nuclear engineer and project engineer. He is an Adjunct Assistant Professor at Drexel University and an Adjunct Professor at NOVA Southeastern University.

Doug Solomon serves as senior vice president, general counsel and secretary at NetSuite Inc. where he has lead the legal function since late 2006.   Prior to that, he served in senior legal and management roles at two other publicly traded bay area software/technology companies.  He holds a B.A., in economics from the University of Michigan and a J.D. from Harvard Law School.

William Soward
President and CEO of Adaptive Planning

Bill Soward is president and CEO of Adaptive Planning. Prior to Adaptive Planning, Bill was an Executive in Residence at Accel Partners. Prior to Accel, he was General Manager of FRS, a business unit of S1 Corporation. While at S1, Bill transformed FRS into the company's most successful business unit, more than doubling revenues while building profitable and sustainable customer relationships with global financial institutions. As a member of S1's executive team, Bill helped spearhead the build out of S1's European operations and served as the interim CEO of both S1 Europe and S1's Edify business unit. Prior to joining S1, he held a variety of executive roles at Edify Corporation. Previously, Bill served in management roles with Siemens-ROLM and IBM, and was Managing Partner and CFO of a residential construction company.

Bill holds a B.S. degree in Business Administration from the University of California, Berkeley.

As Vice President of Client Services for Autotask, Mr. Stewart is responsible for training, implementation, product support, and customer retention. Adam began his career in 1989 as Manager of Customer Support for Image Systems Technology, a start-up CAD imaging software vendor. Later, as Director of Technical Resources, he helped execute the sale of Image Systems to Softdesk, Inc. At Softdesk, he served as Director of Development Services, where he was responsible for Documentation, Quality Assurance, and Customer Support. He also managed all major software development projects and brought new product versions to market on tight schedules. Adam joined LearnLinc Corporation as Manager of Customer Service in 1996, where he built a world-renowned CS team. Later, as Director of Development Services, he implemented processes and procedures that groomed the company to be sold to Mentergy in 2000. In 2002, he managed the sale of the LearnLinc business to iLinc Communications, where he served as Vice President of Technical Operations for the following two years. Adam is experienced in building and energizing highly effective teams that produce relentless service and award-winning products that consistently delight customers. He serves on the advisory boards of several small software companies and holds a Bachelors degree

Mark Symonds is president and CEO of Plexus Systems, Inc., developers of Plexus Online™, on-demand software for the manufacturing enterprise that integrates and manages all operations within a single facility or an entire manufacturing enterprise from anywhere, at anytime. Symonds has been a key driver of the sales growth of Plexus Online.

Before Plexus Systems, Symonds was with O/E Systems, a regional IT leasing and services firm, where he created the company's enterprise solutions division. Under his direction, the division grew from a single employee to more than 70, providing e-commerce and Internet solutions to Fortune 500 companies such as Kmart Corporation, DaimlerChrysler, Ford Motor Company and Microsoft. During this time Symonds also served on Microsoft's e-commerce advisory board and provided guidance on products and services for Microsoft customers.

Symonds' vast IT experience includes a highly successful entrepreneurial venture. He co-founded Innovative Information Systems (IISI), an IT consulting and custom software development firm. Symonds was responsible for founding and developing the company's San Francisco office, which served such clients as Hewlett-Packard, Weyerhaeuser, Dreyer's Grand Ice Cream, US Windpower and Levi Strauss. When Symonds and his partners sold IISI to CDI Corporation, a multibillion dollar NYSE-listed company, he continued to help grow CDI's IT solutions businesses.

Symonds began his professional career at the Boston office of Arthur Andersen & Co. (now Accenture). He led teams to develop a wide variety of business applications mainly in the distribution and manufacturing Industries. Clients ranged from a mid-sized liquor distributor to multi-national sporting goods manufacturers, defense manufacturers and financial firms.

Symonds has his MBA in finance and accounting from Cornell University's Johnson Graduate School of Management and a bachelor’s degree in economics and French from the University of Rochester. He is a Certified Public Accountant and is also certified in production and inventory management (CPIM) by the American Production and Inventory Control Society. He holds a variety of industry association memberships, including the Precision Metalforming Association (PMA), where he is a member of its national board of directors. He is also a member of the Industrial Fastener Institute (IFI), the Forging Industry Association (FIA), the Automotive Industry Action Group (AIAG) and the Original Equipment Suppliers Association (OESA).

Symonds and his family live in the Greater Detroit area.

A SaaS Business Process Engineer by trade, Ray has an extensive background in successful ERP/CRM  implementations for large corporations such as Carnival Cruise Lines, Motorola, Nextel and London Regional Transport. Ray has managed over 30 implementations in the large private/government sector and over 300 ERP/CRM implementations for small to mid-sized businesses in the SaaS environment. More recently Ray has organically grown Skyytek from a startup organization to one of the largest (according to accounting technology) SaaS ERP/CRM implementation firms in the world and to one of the top VAR's across all vendor ERP/CRM products.  Graduating from Aston University, England, Ray was formerly CEO of Dataforce, a 150 person Oracle Consulting Firm based out of Miami, FL. Prior to that Ray served as a functional ERP/CRM consultant to firms such as Oracle and Microsoft.

Tien Tzuo joined Zuora after nine years at salesforce.com. Tzuo was one of the “original forces” at salesforce.com, which he joined in 1999 as the 11th employee, when the company was still operating out of a house on Telegraph Hill in San Francisco. In his nine years at salesforce.com, Tzuo built the company’s original billing system and held a variety of executive roles in salesforce.com’s technology, marketing, and strategy organizations, including building out the product management & marketing organization, serving as chief marketing officer for two years, and most recently as chief strategy officer.

Tzuo personally oversaw the vision, direction, and design of the first 17 releases of Salesforce.com’s award winning product line, including overseeing the launch of Salesforce and the AppExchange. In 2004, Tzuo was named CMO of the Year Finalist by the CMO Council and BusinessWeek Magazine. Tzuo is also widely recognized as one of the thought leaders in the software-as-a-service industry. His podcast on the Secrets of Salesforce is widely cited and has been downloaded over 250,000 times since it was first published.

Phil Wainewright is CEO of strategic consulting firm Procullux Ventures and an influential commentator and strategist on Internet computing and its impact on business. He specializes in on-demand services (SaaS), services architectures (SOA) and Web 2.0/Enterprise 2.0, and has closely observed the evolution of SaaS and webware ever since he founded the ASPnews.com website in 1998 to track the then nascent ASP industry. In his work, he focuses on identifying the practical business applications (or shortcomings) of emerging technology innovations. He makes his findings available via private consulting, published research, public speaking, webcasts and blogging. His blogs include the ZDNet Software as Services blog and the Loosely Coupled blog, he is a member of the Enterprise Irregulars network and a contributor to the FASTForward Blog.

Lonnie Wills is the SVP of the West for the CIO .Consulting practice for Bluewolf.  Prior to Bluewolf Lonnie Wills was the Vice President of Global Services at Astadia, Inc.  Lonnie is also a blogger on SaaS technology @ saasevolution.blogspot.com.

Mr. Wills is a seasoned IT Veteran with over 20 years of experience in IT consulting and management. Previously to Astadia, Mr. Wills served as CIO of BakBone Software a publicly traded company in San Diego, CA.

Prior to BakBone Software Mr. Wills, CEO and Co-founder launched a business intelligence software company in 1999 called e-botz, which was based on "Bot Technology" with products like Network Query Language "NQL" and "Content Anywhere" which he later sold in 2003.
Prior to e-botz, Mr. Wills was a manager and senior consultant at IBM where he managed a large consulting group for Global Services.

Scott Wyatt
Co-founder and CEO, Advantage Integrated Solutions, Inc.

As CEO of Advantage (www.advantagequickbase.com), Scott brings 20 years of success in industry management and business performance improvement.  Since 2002 Scott has helped build Advantage into a leading consultant-developer group in the growing Intuit QuickBase® platform-as-a-service, integrating devices like TomTom GPS, open-standards software and Fortune 500 clients’ existing systems for innovative SaaS business solutions. 

Advantage’s suite of plug-and-play packaged and rapid custom SaaS applications improve collaboration and management in Sales, Marketing, Operations, Personnel, Projects and more.  They centralize and transform disparate data into useful information and improve workflows across boundaries.

Prior to Advantage Scott held management positions of increasing responsibility at Delta Air Lines and Allied Holdings.  He has a B.S. in Economics and Finance from University of Texas at Dallas, currently lives in Denver, CO, and serves clients across North America.

Brian Zanghi is President and CEO of Kadient. Brian brings more than 20 years of sales and executive leadership in the high technology industry to Kadient. Since joining the company in 2004, he has led the transformation of Kadient from an RFP automation software company to the leading provider of on-demand sales knowledge applications.

Brian is a frequent speaker and writer on the topics of sales and marketing effectiveness and the Software-as-a-Service (SaaS) business model. He is author of The Role of Venture Capital in Transforming Your Business, published by Aspatore in the book Inside the Minds: Software Venture Capital Best Practices. His article Ten Lessons from a SaaS Transformation was featured on Sandhill.com. He has spoken at the MIT Sloan Sales Conference, the MIT Venture Capital Conference, Software 2008, the IDC Sales & Marketing Effectiveness Summit, and Softletter’s Marketing & Selling SaaS Seminar.

Prior to joining Kadient, he was the Chief Operating Officer of SPSS, Inc., a $200 million publicly traded software business well known in the predictive analytics and statistical analysis market. He was formerly Executive Vice President of Worldwide Operations at eRoom Technology (acquired by Documentum), which was an early leader in web-based collaboration and hosted document management software. He was also President of PC Docs, where he was instrumental in that company’s high-growth phase from $8 million to $80 million and beyond. Earlier in his career, Brian was with Interleaf, a provider of integrated hardware and document creation technology that was, at the time, the leading provider of advanced document generation systems.