Schedule
Tuesday, 9 June 2009
| 8:00 - 8:30 | Registration, Breakfast & Networking Breakfast sponsored by Oracle Corporation |
| 8:30 - 8:45 | Welcome and Introductions Ken Wasch, President, SIIA Phil Wainewright, Founder & CEO, Procullux Ventures |
| 8:45 - 9:30 | Keynote: Cloud Computing: Back to the Future Zach Nelson, President & CEO, NetSuite, Inc. The cloud makes it economical to deliver business management software to the "Fortune 5 Million"-mid-sized companies between 10 and 1,000 employees. But it doesn't solve the problem of integrating the various applications these enterprises use to run their businesses. Software suites do-and even better, they offer the best platform for developing new industry-specific applications targeting a variety of vertical markets. But how do you pick the right one? Zach Nelson, CEO of NetSuite, a leading on-demand business software provider, will share his ideas about how software developers can capitalize on the last great market for new business applications. |
| 9:30 - 10:15 | Keynote Panel: How Cloud Platforms Change the Game for ISVs Virtualization technologies and the subsequent emergence of cloud computing have changed the game for independent software vendors (ISVs), opening up a bewildering array of hosting, PaaS and SaaS options. This keynote panel brings together top executives from leading platform providers to answer your questions about what the evolving cloud landscape means for ISVs, examining the impact of utility provisioning on business models, development cycles, channel partnerships and customer relationships. Moderator: John Chapman, Business Development Director, IT Europa Panelists: Mani Gill, VP, OnDemand, SAP BusinessObjects Division Steve Lucas, SVP, Force.com, Marketing & ISV Recruitment, salesforce.com Treb Ryan, CEO, OpSource, Inc. Dr. Werner Vogels, Vice President & CTO, Amazon.com |
| 10:15 - 10:45 | Networking Break |
| 10:45 - 11:30 | Revenue Cannibalization or Extension Not to be outdone by their pure-play SaaS brethren, traditional ISVs are adopting SaaS and Cloud Computing strategies – some under hybrid business and technology models, others cutting the cord and fully transforming their businesses. Learn from those who have successfully made the journey or are well down the road in shifting from product- to service-led businesses. Key issues to be explored include:
William S. McNee, Founder & CEO, Saugatuck Technology Panelists: Heinz-Paul Bonn, Chairman of the Board, GUS Group Eilert Hanoa, CEO, Mamut Jeremy Roche, CEO, CODA Group |
| 11:30 - 12:00 | SaaS in Europe: There is More of it Than You Thought David Bradshaw, Research Manager, European Software and Services Research, IDC Although it's not had the same attention and exposure that SaaS has seen in the US market, the European SaaS industry is stronger than many have realized. In this session, IDC's leading European software industry analyst shares the results of country-by-country research that finds there's a robust and thriving European market for SaaS - with the strongest growth taking place in some unexpected areas. |
| 12:00 - 13:00 | Networking Lunch Sponsored by Oracle Corporation |
| 13:00 - 13:45 | Growing Your Business in a Slow Economy Many observers have suggested that SaaS prospers when budgets are tight and buyers are nervous. In a slow economy, how do SaaS vendors exploit their lower price points, simplified implementation, ease-of-use, and user satisfaction to turn market conditions to their advantage? Is it a time to conserve cash and grow margins, or an unmissable opportunity to grab market share? SaaS CEOs in high-growth mode debate the competitive benefits and challenges in a down market. Moderator: Morris Panner, CEO, OpenAir, a NetSuite Company Panelists: Peter Bauer, CEO, Mimecast Laurent Gasser, CEO, Revevol Torben Rasmussen, CEO, e-conomic International Colin Tenwick, CEO, StepStone |
| 13:45 - 14:30 | Building Confidence in the Cloud Trust is the biggest obstacle to winning mainstream acceptance of cloud computing. Enterprises are not going to entrust business critical applications to the cloud unless they feel confident that providers won't let them down on a range of metrics including availability, performance, governance, security, privacy and sustainability. With a set of short presentations followed by a Q&A discussion, the panel will look at what SaaS and cloud providers can and are doing to enable and assure enterprise-class cloud computing. Moderator: Alexis Richardson, CEO & Co-founder, Rabbit Technologies Ltd. Presenters: Kevin O’Brien, Director, SaaS Strategy & Programs, Oracle Corporation Pascal Walschots, Communications Sector, Microsoft EMEA Dr. Werner Vogels,Vice President & CTO, Amazon.com |
| 14:30 - 15:00 | Networking Break |
| 15:00 - 15:45 | SaaS and Telecoms – Where’s the Synergy? The apparent synergy between SaaS and the telecoms sector has proven elusive. Broadband providers built and sell the Internet pipes that deliver SaaS to end users, but few have been successful in becoming a distribution channel for SaaS applications. This panel session will explore the role of telecoms providers in delivering SaaS and examine whether the latest developments in mobile and IP telephony are at last providing a foundation for convergence. Moderator: Phil Wainewright, Founder & CEO, Procullux Ventures Panelist: Charles Convent, CEO, Odyssee Mobile Diarmuid Daltún, Head of SaaS Integration, 1&1 Internet AG Martin Geddes, Director of Strategy, BT Design Sanjay Parekh, Co-founder & Managing Director, WebExpenses |
| 15:45 - 16:30 | SaaS Channels Do they exist and can they be successful? Many have said that SaaS and Channels do not work together. This panel discussion will include SaaS providers and channel members with a discussion of what works, why it works and what is different from the "traditional" channels that we have all known to exist in the past. Moderator: Colleen Smith, Vice President, Software as a Service, Progress Software Panelists: Taksina Eammano, Managing Consultant, SaaS Practice, Fujitsu UK & Ireland Charlie Eggerding, Vice President, Business Development, QAD Andre Kwakernaat, CEO, Twinfield NV Diane S. Ruth, Executive Director of Business Development, Boomi, Inc. |
| 17:00 - 18:30 | Networking Reception Sponsored by Progress Software |
Wednesday, 10 June 2009
| 8:00 - 8:30 | Registration, Breakfast & Networking Breakfast sponsored by Oracle Corporation |
| 8:30 - 8:45 | Welcome |
| 8:45 - 9:30 | Keynote: Next Generation OnDemand John Wookey, Executive Vice President, Large Enterprise On Demand, SAP AG SaaS pioneers have given us a taste of the potential of OnDemand, but we've only scratched the surface of how OnDemand hints at the future model of Enterprise Software. In this keynote address, John Wookey, Executive Vice President, Large Enterprise On Demand, SAP AG, will walk through his perspective on where the world of Enterprise Software is headed – putting OnDemand into the context of the enterprise world. Wookey will step back from the headlines and outline what it will *really* take to offer solutions that tackle the issues facing the large enterprise. |
| 9:30 - 10:15 | Keynote: Why Enterprises are Adopting SaaS Adrian Joseph, Managing Director, Google Enterprise EMEA Despite the naysayers, forward-looking enterprises are adopting cloud-based, SaaS applications for business critical activities such as email, calendaring and collaboration. In this session, learn what sort of customers are adopting Google's on-demand applications, why they're doing it and how Google handles the inevitable objections. |
| 10:15 - 10:45 | Networking Break |
| 10:45 - 11:30 | Funding and Scaling a SaaS Business Is it still possible to raise venture capital for SaaS businesses? Many expect recession to be good for SaaS but how will difficult times affect funding? Do VCs have access to new capital and how do they expect the market to develop over the coming year. Recent months have seen VCs continue to fund their portfolio companies but what about new ventures? Our panel will discuss how VCs themselves are faring and how they expect the market to develop over the next year. The panel will look at what VCs are looking for from SaaS companies and what other sources of funding are available. Moderator: Conor Halpin, SVP, EMEA, OpSource, Inc. Panelists: Philippe Botteri, Vice President, Bessemer Venture Partners Brian Caulfield, Entrepreneur, Venture Capitalist and Angel Investor Klaus Konrad, Investment Director, Intel Capital Karen Paterson, Founder & CEO, Patersons HR and Payroll Solutions Patrick Polak, Co-founder & Managing Partner, Newion Investments Management B.V. |
| 11:30 - 12:15 | SaaS Integration Integration has always been an issue for software users and it's just as much an issue when it comes to SaaS, but what is the true value of integration and what is the most appropriate approach? Annrai O'Toole of Workday formerly joint-founder and CTO of Iona Technologies and Executive Chairman of CapeClear, together with Simon Peel, Senior Vice President, Strategy of CastIron will present their views on SaaS integration and what is necessary and how it should be achieved. Moderator: William S. McNee, Founder & CEO, Saugatuck Technology Presenters: Annrai O’Toole, Vice President, Integration, Workday Simon Peel, Senior Vice President, Strategy, Cast Iron Systems |
| 12:15 - 13:15 | Networking Lunch Sponsored by Oracle Corporation |
| 13:15 - 14:00 | SaaS from the Enterprise Buyer's Point of View This panel looks at SaaS from the customer perspective. How do enterprises evaluate SaaS and cloud providers? What do they most value about SaaS and what aspects of cloud services worry them most? Get the answers from the horse's mouth in this informative Q&A session featuring European enterprises who have bought and used SaaS solutions. Moderator: Todd Gardner, Managing Director, Software Division, SIIA Panelist: Richard Britton, IT Director, Easynet Connect & UK Online Bill Wirt, CTO, Spotzer Marcello Cordioli, CIO, Permasteelisa Group Ingmar Hermans, Equipment Operations Director, Kodak’s Communication Group, Europe, Africa, & Middle-East Regions |
| 14:00 - 14:45 | Building Your Distribution Capability: Acquire and Retain Customers Now that you have your application ready for market, how do you go-to-market? What Marketing, Sales and Service strategies do you need to win and retain customers? In this session we'll review what's different about the SaaS Customer Lifecycle, proven practical recipes for SaaS Sales and Marketing, and why end-user adoption and customer success need to be at the heart of your SaaS strategy. Moderator: Henry-Michel Rozenblum, ASP Forum Panelists: Mikkel Asger Svane, CEO & Founder, Zendesk Martin Moran, SVP Global Alliances, salesforce.com William Soward, CEO, Adaptive Planning |
| 14:45 - 15:15 | Networking Break |
| 15:15 - 16:00 | Geographic Expansion: Successful Growth Strategies – Using SaaS to Expand Market Opportunities This presentation will include key strategies to consider as you look at SaaS as an opportunity to expand into new markets; including new regions, as well as new countries using public networks for the delivery of services. Moderator: Colleen Smith, Vice President, Software as a Service, Progress Software Panelists: Kevin Aspindle, EMEA Partner Marketing & Development, Progress Software Lluis Font, CEO, NTRglobal Marjorie Toucas, Director Emerging Markets, EMEA, SuccessFactors Ron van Valkengoed, Managing Director, Ezwim |
| 16:00 - 16:45 | How to Make Cash from SaaS Maximizing revenues is a key concern in today's economic climate. This lively panel discussion will explore monetization options - how to maximize cash generation from the classic per-user, per-month subscription model, and the benefits and downsides of alternative revenue sources, including syndication, advertising and ancillary services. Moderator: Phil Wainewright, Founder & CEO, Procullux Ventures Panelist: Conor Halpin, SVP, EMEA, OpSource, Inc Jerome Ternynck, CEO, MrTed Troy Muise, CEO & Co-founder, Salesboom.com Frits Veltink, CMO & Market Maker, SaaSplaza |
