Schedule

Registration

IBM Pre-Conference Event: Cool Cloud Cash

At IBM, we understand that ISVs want to be more service-oriented, more efficient, more responsive to changes and more innovative than ever before. To be successful, they need to free their IT budgets for new investments and to accelerate the deployment of new capabilities. Cloud computing presents a unique opportunity to offer the flexibility to create and sustain differentiation, while providing rapid innovation and deployment of business services. By 2012, Cloud computing is expected to be a $60+ Billion USD IT opportunity! 

After attending this pre-conference session, you will better understand how to build your business with Cloud computing …and make money!

Presenter:

Mr. Simon Baker, Software Group Cloud Leader, NE Europe, IBM Corporation

Brian Innes, IT Specialist, IBM Innovation Centre UK Cloud Lab, IBM Corporation

Simon Peel, Senior Vice President, Marketing & Strategy, Cast Iron Systems, an IBM Company

Welcome Reception / Speed Networking

Plan to join us for our official Welcome Reception, during which we will host our all-new Speed Networking event to help you meet as many of your fellow delegates as possible. There is no fee, just sign-up during your conference registration.

Breakfast and Registration

Welcome Remarks

Keynote: Government Embraces Cloud Computing

Keynote:

Mr. John Suffolk, Her Majesty's Government Chief Information Officer and Senior Information Risk Owner, UK Government

Beyond the Storm A New Hybrid Cloud Future Emerges

Across the entire IT ecosystem, the storm called Cloud Computing is clearly gaining strength and helping to drive a fundamental rethinking of enterprise IT architectures, purchase decisions and deployment plans. Although adoption of software-as-a-service (SaaS) business solutions have led this trend, the Cloud now encompasses a much broader vision that many believe will eventually lead to highly interwoven on-premise / Cloud enterprises. In the meantime, over the next two plus years we anticipate a period of substantial experimentation, as PaaS platforms proliferate and slowly mature, new skills are learned (or are leveraged from ahead-of-the curve SIs), a variety of hybrid public and private cloud architectures emerge, and the key technology pre-conditions, standards and validated architectures are fully fleshed out that makes the hybrid Cloud future a practical reality.  This presentation focuses on the key trends that are shaping this vision, and a scenario for how it will likely play out over the next 2-5 years.

Presenter:

Bill McNee, Founder & Chief Executive Officer, Saugatuck Technology Inc.

Networking Break

Selecting The Right Cloud Platform

Three of the top Cloud vendors explain why their platform is the right one for you. Learn what makes their platform unique, why their solution is more compelling than the rest and ultimately, why moving your business onto their Cloud is the right business decision now and into the future. Then have a chance to question each of the vendors live as they seek to leave you in no doubt that their platform is the only one for you.

Moderator:

Phil Wainewright, Managing Director, Procullux Ventures

Panelists:

Christian Klezl, Vice President, Cloud Computing, Northeast Europe, IBM

Beat Schwegler, Cloud Computing Lead, Developer & Platform Evangelism Group, Microsoft Western Europe

Polly Sumner, President, Global Services and Chief Adoption Officer, salesforce.com

The Right Cloud - An Alternative Viewpoint

Hear from Cloud vendors who have a very different take on what it means to be a Cloud platform. Hear why the mega-Cloud vendors have got it wrong and why the future of the Cloud rests with the innovative approaches being deployed by vendors who are only now emerging into the limelight. Jump into the Cloud with the big guys, or catch the more enduring wave of Cloud innovation? You decide.

Moderator:

Phil Wainewright, Managing Director, Procullux Ventures

Panelists:

Jan Aleman, CEO, Servoy

Jan Bastiaans, VP, EMEA Sales, NTRglobal

Roger Burkhardt, CEO, Ingres

Phil Clark, Business Development , Niu Solutions

Networking Lunch

Connecting Sales to Strategy

Do your salespeople understand how to connect your SaaS solution to corporate strategy? Imagine what would happen to your sales if your team could consistently command the attention of chief executives? Join us for this session where you will learn to how to position your SaaS solution more strategically, shorten the sales cycle by aligning SaaS with corporate vision and close more sales with less effort.

Presenter:

Adrian Davis, President & CEO, Whetstone Inc.

Selling Software in the Cloud - Distribution and Reseller strategies

Cloud Computing fundamentally changes the rules of engagement for software distribution. How are software vendors responding to change their distribution strategies? How will traditional software distribution channels adapt to the challenges and what new channels and business models are likely to emerge?

Moderator:

Mr. John Chapman, Business Development Director, IT Europa Ltd

Panelists:

Andy Dancer, CTO, Encryption, Trend Micro

Mr. Mark Hodgson, EMEA Head of Channel Strategy & Integration, Google, Inc.

Mr. William Soward, President & Chief Executive Officer, Adaptive Planning

Mike Worby, Head of Product Sales, New Technology and Services, COMPUTERLINKS

Featured Presentation: Building Enterprise Grade Clouds

ISVs are increasingly leveraging SaaS, PaaS and IaaS to build and manage next generation applications. In order to sell business services effectively into the enterprise, ISVs need to build on a secure, open, and scalable architecture. This session details the critical characteristics ISVs should look for when selecting a cloud platform on which to build their applications, as well as related opportunities for service providers to offer enterprise grade clouds.

Presenter:

Darshan Chandarana, Director, EMEA Cloud Computing Group, Oracle Corporation

Networking Break

Who are your friends in the Cloud?

There are many things different about the Cloud but one thing is for sure, you can't go it alone. As a Cloud ISV it is critical to surround yourself with SIs who understand how to customize and deploy your solution rapidly and efficiently. Hear from the new breed of SIs why old techniques don't work in the Cloud and specifically what they did to capture the imagination of Cloud ISVs and customers like never before.

Panelists:

Mr. Laurent Gasser, Chief Executive Officer, Revevol

John McDowell, Senior Vice President, Worldwide Sales, Astadia

Stephan Pretorius, President, Acceleration

Nazir Ul-Ghani, CEO, Stoneburn

Making the transition to SaaS: Waiting is not an option

With your competitors selling SaaS applications, with customers choosing to deploy SaaS applications to reduce costs and improve service levels waiting is not an option. The question for ISVs is no longer when to begin developing SaaS based offerings, but how to make the transition as cost effectively and efficiently as possible.

In this session you will learn from SaaS experts who have made the transition themselves, or supported their partners through the journey. What are the key decisions to get right, what skills are required in the business and how do you position solutions to customers? Giving you an insight to these and other important issues will help your business to make the transition to SaaS

Moderator:

Treb Ryan, CEO, OpSource, a Demension Data Company

Panelists:

Sven Denecken, Vice President, Co-Innovation LoB OnDemand, SAP AG

Josu Franco, Director, Corporate Alliances, Panda Security

Vincent OHare, Client Engagement Manager, Zylog Systems Limited

Jeremy Roche, President & CEO, FinancialForce.com

Closing Remarks

Networking Reception

Breakfast and Registration

Welcome

Keynote

Business Solutions for the Enterprise market are often fragmented and loosely connected only. End-users, lines of business, the entire enterprise and its associated business partners adopt own on-demand and other solutions independently.

There is a strong request to network the different offerings while meeting the different expectations from users, customers, partners and the vendor community.

This presentation focuses on the driving forces to further boost the Enterprise On Demand Business and how the different stakeholders can benefit from it. It gives an outlook how Infrastructure, Applications, Co-Innovation and new consumption models will jointly create a pull effect for Enterprise On Demand.

Keynote:

Christoph Behrendt, Senior Vice President, Small and Medium Enterprises, SAP

Integrating in the Cloud

Moderator:

Ezio Armando, Master Technology Architect, Accenture

Panelists:

Bill Humphrey, Sr Director, EMEA Sales and Global Client Services, Pervasive

Mr. Rick Nucci, Chief Technology Officer & Co-founder, Dell Boomi

Simon Peel, Senior Vice President, Marketing & Strategy, Cast Iron Systems, an IBM Company

Networking Break

Featured Presentation: Using Cloud to Deliver Innovation and Efficiency

Driven by trends in the consumer Internet, cloud computing is a new way to consume and deliver IT services. IBM's "Smart Business" cloud solutions are based on workloads (unique solutions for IT applications, functions & services), service management (visibility, control & automation across IT & business services) and deployment choices (clouds behind their firewall or access via the IBM cloud).

This presentation will position cloud computing and illustrate its value proposition through a cross-IBM perspective on cloud solutions by workloads, supporting IBM technologies or consulting services.

Presenter:

Christian Klezl, Vice President, Cloud Computing, Northeast Europe, IBM

EU Laws and the Impact on ISVs

There is a great deal of information and misinformation about security, privacy and data residency laws in the EU. Learn the facts at this session and determine what an ISV must do to sell a SaaS solution in the EU. This session will feature an EU official to outline the laws and regulations and several ISVs describing their experience in understanding and complying.

Moderator:

Mike Desai, Director, Business Development & Strategic Cloud Alliances, Ping Identity Corporation

Panelists:

Tom Fisher, Vice President Cloud Computing, SuccessFactors

Kawser Hamid, Lead Policy Officer, Information Commissioner's Office

Mark Symonds, President and CEO, Plex Systems

Enterprise Cloud Adoption: The CIO Perspective

Clouds promise flexibility and cost savings but do they deliver? Hear from Enterprise CIOs who have moved to the cloud. Are they making Cloud an extension of their internal IT infrastructure or an alternative? Is Cloud being used for test/dev only or are Enterprises moving production applications into the Cloud, if so, which ones? How did they do it? What worked and what didn't? What surprising things did they learn along the way? Expect a practical, experience-based look at the move to the Cloud from a CIO perspective.

Panelists:

Richard Britton, Managing Director, CloudSense

Hubert Gassner, CFO, Invensys Controls

Kevin Gaut, Chief Technology Officer, SSP Limited

Ben Stewart, Commercial IT Manager, Inteva Products, LLC

Networking Lunch

Evolving your Marketing Automation Strategy

As you bring your solution to market, a sound marketing automation strategy will be integral to effectively ramping up lead generation, and accurately measuring the results. What capabilities and sophistication should be in place as you reach key milestones in your companys' growth? What are the right platforms to help you execute your goals? What skill sets will you need to be successful?

Moderator:

Simon Peel, Senior Vice President, Marketing & Strategy, Cast Iron Systems, an IBM Company

Panelists:

Phil Fernandez, President & Chief Executive Officer, Marketo

Jim Fowler, Founder, Jigsaw

Christophe Primault, Co-founder & Managing Director, GetApp

Pricing Models

The pricing model is one of the most important & difficult choices a software company must make. Whichever metric is chosen - named users, transactions, etc. - will drive customer behavior such as software adoption and deployment. The frequency of adjustment will determine how quickly revenues can increase in a good market and how rapidly they decline in a recession. Length of term and amount paid upfront are also key issues as are free-to-fee models. This session will feature a panel discussion with several ISVs sharing how they arrived at their pricing, explaining how the pricing works, and reviewing the pros and cons of various choices.

Moderator:

Mark Symonds, President and CEO, Plex Systems

Panelists:

Dr. Wladimiro Bedin, Founder, BEDIN Shop Systems srl

Chris Holland, Vice President, Software Rights Management BU, SafeNet, Inc.

Steve Sydes, Managing Director, EMEA, NetSuite Inc.

Colin Wells, Director, Finance, EMEA & APAC, RightNow Technologies

Financing and Exit Strategies

Panelists:

Mr. Conor Halpin, Founder, LeCayla

Tyler Newton, Partner & Research Director, Catalyst Investors

Conference Closing Remarks

EuroCloud UK Meeting: Building Confidence in the Cloud

Join EuroCloud UK immediately following the conference for an open discussion with industry peers and experts on steps the cloud industry should take to bolster enterprise confidence in cloud platforms. Learn about the Cloud Industry Forum's Code of Practice and how it interplays with other initiatives to help early adopters evaluate providers. Is the industry doing enough to ensure its customers are protected against the risk of cloud failure and disappointment? Find out what the industry is doing today and contribute to the debate about what further action is needed. 

Host:

Andy Burton, Cloud Industry Forum Chair & CEO, Fasthosts

Phil Wainewright, Managing Director, Procullux Ventures