Why Attend

2010 marks the fourth annual SIIA OnDemand Europe, the European software industry's most comprehensive annual ISV conference for understanding the business drivers around Software as a Service (SaaS) and Cloud Computing. We are delighted to bring this year's conference to London.

Attend SIIA OnDemand Europe to join 200+ executives from ISVs, SaaS, Web, and Enterprise companies, along with industry leading analysts, venture capitalists and media - gathering to explore, debate and discuss all aspects of SaaS and Cloud Computing. SaaS and Cloud Computing are here to stay and they will continue to change the way every one of us consumes IT services and delivers applications.

Over the course of two and a half days you will hear from 50+ expert speakers who will help you validate your go-to-market strategy, inform your infrastructure choices, and how to maximize growth, profits, and sales. With 10 separate informal networking sessions you will have the opportunity to meet with other SaaS/Cloud executives and connect with potential partners.

Steering Committee

The OnDemand Europe steering committee, consisting of software industry executives, volunteers their time to produce this timely and comprehensive conference agenda.

Jil Backstrom, Ping Identity

Simon Baker, IBM

Stuart Brinicombe, Oracle

Mike Desai, Ping Identity

Jake Fox, SafeNet, Inc.

David Inbar, Pervasive Software

Bill McNee, Saugatuck Technology

Michelle Nerlinger, SafeNet, Inc.

Alan Norman, IT Europa

Rick Nucci, Boomi

Xabier Ormazabal, salesforce.com

Simon Peel, Cast Iron Systems, an IBM company (Committee Chair)

Gary Ramsay, OpSource, Inc.

Holly Rollo, SAP

Mark Symonds, Plex Systems

Shlomo Weiss, SafeNet, Inc.