Call for Speakers
Program development for SIPA 2013 is now underway. Interested in participating? Contact the Conference Chair.
Meg Hargreaves
Senior Vice President & Publisher
CQ Roll Call (The Economist Group)
Phone: 202-650-6680
Email
Proposed Tracks
- Wednesday, June 05, 2013
- -- Track 1: Audience Engagement: Information Now: Getting Attention in an On-Demand World
- -- Track 2: Sales & Marketing: Shopping Cart Marketing: Today's E-Commerce
- -- Track 3: Monetizing Your Content: Creative Ways to Drive Top Line Growth: eLearning Fundamentals: A Step-by-Step Guide to Launching Digital Training Content
- -- Track 4: Content Delivery in a Digitally Fragmented World: Digital First: What Does It Really Mean for Your Organization?
- -- Track 5: Managing Your Business: Strategy & Finance for Publishers: Strategy: Adventures in Adjacent Markets: Case Studies in Success
- -- Bonus Session: Copyright for Publishers
- -- Track 1: Audience Engagement: Social Media - The Big Picture for Marketers
- -- Track 3: Monetizing Your Content: Creative Ways to Drive Top Line Growth: Using Technology & Analytics to Enhance Your Content
- -- Track 4: Content Delivery in a Digitally Fragmented World: There's Life in That Desktop! Making Money Without Apps, Tablet or Mobile
- -- Track 5: Managing Your Business: Strategy & Finance for Publishers: Strategy & Finance: Mastering the One-Page Business Plan
- -- Track 2: Sales & Marketing: All About Email
- Thursday, June 06, 2013
- -- Track 1: Audience Engagement: Segmenting & Micro-targeting: Know Your Audience
- -- Track 2: Sales & Marketing: Renewals: Keep the Engine Running!
- -- Track 3: Monetizing Your Content: Creative Ways to Drive Top Line Growth: Stretch Your Content to the Limit: Rules, Risks and ROI in Content Licensing
- -- Track 4: Content Delivery in a Digitally Fragmented World: Case Studies: What's Working on Mobile & Tablet
- -- Track 5: Managing Your Business: Strategy & Finance for Publishers: Breakthrough Product Innovation, Part I: Idea Generation & Vetting
- -- Bonus Session: SIIA Public Policy Roundtable: Overview of Issues
- -- Track 1: Audience Engagement: Keep Them Coming Back: Using Content to Build an Engaged Audience
- -- Track 2: Sales & Marketing: The Directs! Direct Marketing Keys to Success
- -- Track 3: Monetizing Your Content: Creative Ways to Drive Top Line Growth: Case Studies: Don't Bring Green Bananas to the Mother Monkey, and Other Life Lessons From My Latina Mother-In-Law - How to Monetize Your Content More Effectively
- -- Track 4: Content Delivery in a Digitally Fragmented World: Beating the Evil Empire: e-Delivery Without Apple or Amazon
- -- Track 5: Managing Your Business: Strategy & Finance for Publishers: Breakthrough Product Innovation, Part II: Turning Ideas into Real Products
- -- Track 1: Audience Engagement: Analytics That Matter: Measuring Engagement
- -- Track 2: Sales & Marketing: Content Marketing: Turning Content into Sponsored Revenue Streams
- -- Track 3: Monetizing Your Content: Creative Ways to Drive Top Line Growth: Driving New Revenues Through Content Curation and Aggregation
- -- Track 4: Content Delivery in a Digitally Fragmented World: Strategies for Successful Paywalls
- -- Track 5: Managing Your Business: Strategy & Finance for Publishers: Strategy: Small to Medium-Sized Acquisitions
- -- Bonus Session: Selling Website Subscriptions
- Friday, June 07, 2013
- -- Track 1: Audience Engagement: Marketing Automation: Target, Target, Target
- -- Track 5: Managing Your Business: Strategy & Finance for Publishers: Finance: Managing The Budget Process
- -- Track 2: Sales & Marketing: Creative Packaging and Pricing Strategies for Groups and Site Licenses
- -- Track 3: Monetizing Your Content: Creative Ways to Drive Top Line Growth: Make Even MORE Money with Webinars
- -- Track 4: Content Delivery in a Digitally Fragmented World: Recycle, Reuse, Repurpose: How to Multiply Your Content Investment
