CERTIFICATE PROGRAM
SIPA’s Specialized Information Professional Certificate (SIPC) Program
A new Member-only benefit. Not a member? Join SIPA now
Certificate Program Overview
Two things are true about publishing. First, it is in flux and promises to be for many years to come. B2B and B2C publishing companies of all size are struggling to keep up with unprecedented disruptions to traditional ways of doing business. And yet, there remains ample opportunity for publishers who are creative and courageous enough to spot and seize it. Second, there is a critical shortage of expertise and leadership. At all levels of organizations we see a dearth of vision and functional know-how needed to take our businesses to the next level.
SIPA and SIIA are keenly sensitive to our members’ need for rapid professional development. After considerable thought, we are proud to announce a new, exciting education and training program called the Specialized Information Professional Certificate (SIPC). Over the course of 2013, SIIA and SIPA will create for publishing leaders and those poised to step into management, an intensive learning experience equipping you with the sophisticated skills, knowledge and entrepreneurial zeal needed to set your publishing business on a new, creative path to growth and profitability. The SIPC program rests on the three pillars:
- Marketing
- Editorial
- Operations
SIPA and SIIA are committed to preparing our members for the new world of publishing. We know that making the publishing industry better and stronger starts with helping you to be as smart and as capable as you can be. Our belief that content is what matters most will drive us to deliver to you the best possible certificate experience.
Who Should Enroll?
SIPC is geared to professionals of all levels of experience and individual contributors with high potential, across every functional area: content, marketing, new-product development, sales, technology and operations. A SIPC graduate will be able to lead the process of envisioning new products or repositioning existing ones, of building them, bringing them to market and managing their growth and change throughout their life cycle.
If you are new to specialized-information publishing, this is a great opportunity to gain a better understanding of the entire publishing industry. Or, if you’ve been in publishing for a few years, this is a great way to learn about other areas within publishing that you are not as familiar with.
Earning SIPC Credits
This year’s class of certificate candidates must obtain 18 credits of approved training by December 31, 2013. Activities that quality for this intensive program include:
- Attendance at all monthly Webinars (12 credits) - SIPA’s new special report and webinar series, The Book of Models; The Innovators Guide to Monetizing Content, written by Dan Brown, is the core for this exciting new program. Each month in 2013, typically the first Wednesday of each month, you will attend a live webinar focused on one chapter from the Book of Models special report. It is suggested that you read the chapter from the book prior to attending the webinar so you can get all your questions answered on that particular subject during the program. Candidates may register and attend the live webinars or download and view them On Demand after the event. Webinars include:
- January 9 - Re-thinking B2B Newsletters as a Business Model
- Instructors: Cindy Carter, CEO of FDAnews; Dan Oswald, CEO of BLR
- Moderator: Dan Brown
- February 13 - Subscription Websites
- Instructors: Greg Anderson, Chief Operating Officer, GenomeWeb LLC; Minal Bopaiah, Editor, Subscription Site Insider
- Moderator Dan Brown
- March – Subscription Databases
- Instructors: Andy Soloman, Founder, Content Rev; Bruce Brownson, Founder, Knowwho, Inc.
- Moderator Dan Brown
- April - Software as a Service: SaaS Demystified
- May - Syndicated Research
- June - Training-Education-Certification
- July - Conferences and Exhibitions
- August - Consumer 'Niche' Publishing
- September - Directory Publishing
- October - Advertising and Sponsorship Publishing
- November - The Omnipresent Webinar
- December - bonus webinar on Managing Copyright
- January 9 - Re-thinking B2B Newsletters as a Business Model
- Attendance at the 37th Annual SIPA conference: Pathways to Publishing for Profit, June 5-7, 2013 (6 credits) - The Book of Models and the webinars that bring those materials to life are but an introduction to the new world of publishing innovation. Certificate candidates need an additional 6 credits in the areas of Marketing, Operations and Editorial. These will be gained at 6 certificate sessions included in the June program. These sessions will be recorded and available on an On Demand basis after the conference. Candidates may either attend these sessions live or subsequently online.
Webinar attendance and On Demand viewing of credited events will be tracked via online registration. Attendance at certificate sessions at SIPA’s Annual Conference will be tracked via attendee sign-in sheets. Certificate candidates will also be required to sign a document that you have met the requirements specified.
Why Enroll?
Differentiate Yourself — Expand Your Knowledge and Advance Your Career!
SIPA’s certificate program:
- Is designed to give rising stars at member companies an opportunity to learn about the various aspects of specialized-information publishing. Graduates will leave the course with a certificate proving that they have a thorough understanding of the entire specialized-information publishing industry.
- Proves that you are a highly skilled professional who is serious about advancing in and serving your profession, and demonstrates expertise and commitment to specialized-information publishing
- Places you in the exclusive group of publishing professionals whose skills are recognized and acknowledged - you get the respect you deserve
- Guarantees that you have a knowledge of all aspects of specialized information publishing – from editorial, to marketing, to website development, to management, and it sets you apart, increasing your value to your organization or to prospective employers
- Increases your chance of getting hired. As more and more employers are faced with critical staffing decision, have a certificate proving that you know the business can help you get hired. Employers seek employees who are not only skilled, but who are responsible and have a credible way of demonstrating their professional and practical knowledge. SIPA’s certificate program is the answer.
Enrollment & Registration Fees
Enroll Now
$495 – Special Introductory Rate until March 31, 2013
$795 – Full rate as of April 1, 2013
Registration includes: 11 live Book of Models webinars or downloads (a $2,189 value), a copy of the new special report: The Book of Models: The Innovators Guide to Monetizing Content, a special certificate or plaque of achievement when completing the program, public recognition on the SIPA website, in the SIPAlert email newsletter and at the SIPA Annual Conference in June. NOTE: Registration does not include other SIPA webinars or registration for the SIPA Annual Conference.
Register for the June conference now
Special Note: The SIPC program is for SIPA/SIIA members only. Not a member? Join SIPA Now
Questions?
To learn more about SIPA's Specialized Information Professional Certificate (SIPC) Program, contact Janine Hergesell at 202-789-4469.
