Conference Producer
About SIPA
SIPA, a division of the SIIA, is dedicated to advancing the interests of commercial information providers serving the needs of niche communities. The mission of SIPA is to serve its members through education, training, networking and advocacy to foster growth, profitability and professional excellence.
SIPA 2013 Conference Planning Committee
CONFERENCE CHAIR
Meg Hargreaves
Senior Vice President & Publisher, Federal Legislative Services
CQ Roll Call (The Economist Group)
Meg Hargreaves has spent over 20 years developing information products and services for the legal, business, academic and government markets and currently serves as secretary of the SIPA Division of SIIA. As Publisher at CQ Roll Call, Meg oversees a diverse portfolio of products and services produced by the largest newsroom covering Capitol Hill, including: Roll Call, the news source of Capitol Hill since 1955; CQ.com, CQ Weekly magazine; Knowlegis; and CQ Roll Call’s Executive Briefing series. Previously, Meg served simultaneously as president and publisher of Pike & Fischer and vice president and publisher of BNA Subsidiaries, LLC, both now part of Bloomberg BNA. Prior to that, Meg worked for global research aggregator MarketResearch. com and developed legislative and regulatory products at LexisNexis, a member of the Reed-Elsevier global publishing family. She started her media career as a research assistant in the Washington Affairs department of McGraw-Hill. Meg has B.A.s in both communications and history from the University of Scranton.
Track Chair: SALES & MARKETING
Carol Brault
Publisher, Dorland Health/OR Manager/Contexo Media
Access Intelligence, LLC
Carol Brault, as a Publisher with Access Intelligence, oversees the AI Healthcare Group’s division of products and services for OR Manager, Dorland Health, and Contexo Media brands.
In her leadership role with the company, Carol directs the strategic planning, growth strategy, and day-to-day direction of the Healthcare Group, with the overall responsibility of ensuring revenue and profit goals are achieved. Serving practitioners and administrators in the healthcare space, the Healthcare Group produces a wide range of information solutions including subscription and membership services, CE programs, conferences, books, award programs, reports, and emedia initiatives.
Carol’s well-documented focus in publishing revolves around driving revenue and acquiring and retaining customers. She is adept at all areas of the business from traditional print to emedia, as well as overall management and strategic business development efforts.
Prior to Access Intelligence, Carol worked at Pike & Fischer as the Director of Sales & Marketing where she oversaw and directed all marketing and sales initiatives. At Pike & Fischer, Carol built a new marketing department and program, and helped launch 10 websites as well as a dozen email newsletters. Before Carol was lured back to Access Intelligence, she was there for three years where she was promoted from Associate Publisher to Publisher in October of 2000. She started her career at Thompson Publishing group and has held positions at Legal Times/American Lawyer Media and Public Utilities Reports.
Track Chair: MANAGING YOUR BUSINESS: STRATEGY & FINANCE FOR PUBLISHERS
Stephanie Eidelman
President & Publisher
insideARM.com & insidePatientFinance.com
Stephanie Eidelman is the president and publisher of InsideARM.com and insidePatientFinance.com. Her varied background includes careers in live entertainment, aerospace manufacturing, online city guide publishing and organizational consulting. In 2001 she joined Kaulkin Ginsberg (the family M&A firm) as COO. insideARM grew as a marketing initiative out for the M&A firm and in 2010 was “spun out” as a separate media company. After years of working in large organizations, Stephanie loves the culture of the tight-knit group, as well as the sense of accomplishment and ownership that comes with a small firm. Anyone who knows Stephanie will immediately tell you that her passion is in organization. Literally. She loves a clean desk, a well-labeled closet, an elegant process and a useful spreadsheet. Stephanie earned a BS in Human Development & Social Policy from Northwestern and an MBA from UCLA.
Track Chair: MONETIZING YOUR CONTENT: CREATIVE WAYS TO DRIVE TOP LINE GROWTH
Kathy Greenler Sexton
VP & General Manager, Content Division
Software & Information Industry Association (SIIA)
Kathy Greenler Sexton is Vice President and General Manager, Content Division. Kathy is a dynamic, strategic and hands-on executive with deep experience serving Information, Internet and Media companies. After working in broadcast television and international marketing roles, she was a founding member, lead marketer and publisher for the web-based search engine pioneer AltaVista. She has also general-managed or marketed industry-leading online companies focused on news, small business information and general research including: ZoomInfo.com, BLR, Individual.com, Office.com and HighBeam Research. She has a BA in communications from Boston College.
Track Chair: CONTENT DELIVERY IN A DIGITALLY FRAGMENTED WORLD
Greg Krehbiel
Director of Marketing Operations
The Kiplinger Washington Editors, Inc.
Greg Krehbiel is the Director of Marketing Operations for The Kiplinger Washington Editors, Inc. He has more than 25 years of experience in professional B2B publishing including lengthy gigs in editorial, product development, IT, audio conferences, web development, electronic and traditional marketing. Greg focuses on solving technology problems and acts as the liaison between marketing, IT and fulfillment. Recently he has focused on mobile and app development and on creating an effective strategy for digital publishing.
Track Chair: AUDIENCE ENGAGEMENT
Valerie Voci
Vice President of Marketing
CQ Roll Call (The Economist Group)
Valerie Voci is Vice President of Marketing for CQ Roll Call, an Economist Group business. She oversees marketing for all business units including advertising, subscription sales and corporate communications and branding. Prior to her role as VP of Marketing, Valerie was Director of Advertising Marketing for the company, where she collaborated with the Group Publisher and Vice President of Advertising to meet and exceed revenue goals, led content and design of collateral and client focused research, created an award winning marketing program for clients, created successful integrated marketing campaigns across platforms, developed a DC-zoned advertising program with the Economist, and worked with the Economist group leadership on cross company programs. Before joining CQ Roll Call, Valerie spent 15 years in the media industry in various executive roles, most notably as Vice President at WashingtonPost.Newsweek Interactive and Publisher of Newsbytes.com and Washtech.com.
