Here is what people say about SIPA Events!
"The roundtables, networking and idea sharing were all really valuable. I came away with several good, practical ideas I'm planning to use right away."
--Aaron Steinberg, Publisher, UCG
"I have three typed pages of action ideas and notes from this terrific conference. SIPA conferences always help me grow my businesses and I'm already realizing growth from this conference."
--Murray Bradford, Publisher, Bradford and Co. Publishing
"This was my first time attending and it was very well run with a good mix of sessions and speakers. I appreciated the relaxed yet professional atmosphere and came away with several ideas I plan to implement."
--Jennifer Roberts, Marketing Director, Aviation Week
SIPA 2014 BLOG
Fri, 08 Aug 2014 15:53There have been questions lately about how a publisher can get further into the training and webinar business. And does that have to come at the expense of your publications or can the two complement each other? Interestingly, in the session Creating and Increasing Revenues in the Training and Professional Education Line at the recent […]
Wed, 09 Jul 2014 20:27John Gordon, director of business development for Home Depot, and Andrew Waite, president and publisher of NEXZUS Publishing Group, opened last month’s SIPA 2014 Conference talking about the value of strategic partnerships. Gordon said that he did not want to hear sales talk from publishers. He would rather they get to know his company and recommend ways to […]
Mon, 07 Jul 2014 18:21In a session on Leveraging Your Video Content at last month’s SIPA 2014 Conference, Josh Andersen, production manager for Fred Meyer (Kroger Co.), said that your basic equipment for doing quality video can cost as little as $200. This includes “a light that comes with a case that mounts right on your iPhone; a small […]
Mon, 30 Jun 2014 19:05If you can’t remember your username and password, you’re not alone, warned Torry Burdick, VP product marketing, Vantage Production (a UCG company). She told a SIPA 2014 session on retention that when Vantage saw “usage of their products declining like crazy,” they sent a quick blast to members/subscribers with their username and password. The uptick was instantaneous. […]
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