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Workshops


Meet with industry thought leaders, discover new revenue ideas, and explore best practices and emerging trends.

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Successful Event Strategies: Maximize Sales & Marketing, Control Costs and Reimagine the Experience with New Formats and Ideas

Monday, June 5 | 12:30-4:30 PM

How do I determine the best ways to innovate, grow and evolve my events? How do I turn event registrants into influencers and recurring revenue targets? What can I do to create a lasting impression on attendees that translates into loyalty? What triggers people to sign up time and time again, resulting in predictable income?

Sign up for this workshop and get the answers to these questions and more. Gain insight into best practices and innovative strategies for making your events a cornerstone of growth and profit in your business. This workshop is focused on helping you achieve three goals:

1. Innovate and evolve your shows with enhanced sales and marketing channels
2. Increasing your profit by controlling costs and increasing your average sale to attendees
3. Increasing attendee satisfaction by creating an experience rather than an events

This workshop will benefit individuals and teams with strategic and operational responsibility for events and publishers that want to add conferences or virtual events into their product portfolios.

Workshop Leaders
Tom Billington, CEO, Billington CyberSecurity
Dan Hanover, Vice President, Access Intelligence

Registration Rate: $197 for SIPA Annual 2017 registrants. Register for the conference and workshop today. 


Selling Integrated Advertising and Sponsorship Packages

Monday, June 5 | 12:30-4:30 PM

Making money from simply selling ads is getting harder and harder. Advertising inventory has grown exponentially in the digital world while demand has grown at a much more moderate pace. By some estimates more than half of all digital ad inventory goes unsold. What’s a publisher to do? This roundtable workshop will talk about practical steps you can do to move away from selling print space and digital banner ads to more successful models – integrated advertising or sponsorship packages. It’s not that traditional ads have gone away but now they’re only part of the mix. Custom email programs, sponsored content, video sponsorships, lead gen programs, exclusive category sponsors – these are the new reality for those looking to generate significant 3rd-party revenue.Whether you make most of your money selling ads and sponsorships, or you’re looking to develop such sales as another revenue stream come hear from your colleagues who are figuring it out – what’s working, and what’s not. 

This roundtable workshop will talk about practical steps you can do to move away from selling print space and digital banner ads to more successful models – integrated advertising or sponsorship packages. It’s not that traditional ads have gone away but now they’re only part of the mix. Custom email programs, sponsored content, video sponsorships, lead gen programs, exclusive category sponsors – these are the new reality for those looking to generate significant 3rd-party revenue.

Whether you make most of your money selling ads and sponsorships, or you’re looking to develop such sales as another revenue stream come hear from your colleagues who are figuring it out – what’s working, and what’s not.

Presenters
Ryan Dohrn, Founder/CEO, Brain Swell Media
Terrie Goldstein, Publisher, Hudson Valley Parent 

Moderator
Ed Coburn, Co-President, School Family Media 

Registration Rate: $197 for SIPA Annual 2017 registrants. Register for the conference and workshop today.


Digital Marketing Boot Camp

Monday, June 5 | 12:30-4:30 PM

Power Panel: Marketing's New Mission
Marketers are increasingly expected to serve as technologies, branding experts and social media gurus. Learn from a panel of marketing all-stars how marketing’s mission is changing and how to embrace the new opportunities ahead. 

Panelists
Michael Doane, Marketing Manager, CadmiumCD
Rajeev Kapur, CEO, 1105 Media
Christina Karabestos, Executive Vice President , QCSS Inc.

Moderator
Jim Sinkinson, Partner, Fired Up! Marketing

Account Based Marketing Primer
Learn how Account Based Marketing (ABM) can help you deliver personalized communication to multiple individuals at a prospect organization and increase your close/conversion rates. You will receive a brief introduction to ABM and then hear directly from account-based marketers how they’re leveraging this approach at their own organizations. Understand how to get started with this optimal B2B marketing strategy. 

Presenters
Jason Jue, CMO, Triblio
Brendon O'Donovan, VP Marketing, Aquicore

Best Practices: Email Marketing - Six Ways to Cut Through the Clutter
E-mail doesn’t get the same buzz as social media and content marketing but it’s still the workhorse of business-to-business marketing. Walk away with actionable tips for refreshing your e-mail marketing strategy, boosting open rates and driving conversions.

Presenter: Marie Schwartz, Founder & CEO, TeenLife Media, LLC

Marketing Automation the Right Way
Marketing Automation offers great promise - increased efficiency, greater customer and prospect engagement, and improved marketing results. However, technology alone will only get you part of the way there. For marketing automation to be successful, you need to use it effectively - from lead scoring to audience segmentation, to deploying campaigns. This session will focus on how you can more effectively use marketing automation to drive your programs. 

Presenter: Mitch Eisen, CTO and Co-Founder, Real Magnet

Registration Rate: $197 for SIPA Annual 2017 registrants. Register for the conference and workshop today.