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CATEGORIES

Since 1978, the SIPAwards have recognized excellence in marketing, editorial and product success in the specialized information industry. Winning a SIPAward helps enhance your reputation and build credibility, respect and admiration for individuals, teams and organizations. 

2020 Categories

Best Blog or Commentary

(Submit three articles, all under the same blog.) This category honors the talented writers (individuals and teams) who make blogs the must-read, timely, and authoritative resource for their audience. Judges will be looking for:

  • Entries that are original, deal with timely content and show an effective writing style;
  • Entries that help to establish the writer as a known entity in the community;
  • Entries that argue or posit well a certain position or stance.

Best Daily Publication

Submit 3 issues. This award recognizes outstanding work in the demanding world of daily publications in which it is vitally important to get it right, get it quickly, and deliver high-impact value. Judges will be looking for:

  • Entries that show an effective, consistent and easy-to-read-through style;
  • Entries that show timeliness and relevance to the topic;
  • Quality and creative design that makes the content more engaging and accessible, a sensible flow of information and strong editing.

Best Spot News or Single News Article

Submit a substantive, reporting or spot news article dealing with subjects, events or developments of importance to the target audience or industry. Do not enter technical or feature articles, blog posts, or multiple articles from a series or package. They have their own categories. Judges will be looking for:

  • Clear and concise writing, diverse sources, elevating the niche;
  • Scope and detail of coverage in the story;
  • The timeliness or “exclusive” value.

Best Interpretive or Analytical Reporting: Business/Marketing/Other

This award recognizes the excellent interpretive or analytical reporting covering the general business and marketing subjects. Articles should show an analysis or explanation of a difficult topic or idea. Judges will be looking for:

  • Clear and concise writing, diverse sources;
  • A successful initiative of analysis or explanation;
  • The timeliness or “exclusive” value.

Best Interpretive or Analytical Reporting: Financial/Investing

This award recognizes the excellent interpretive or analytical reporting covering financial and investing subjects. Articles should show an analysis or explanation of a difficult topic or idea. Judges will be looking for:

  • Clear and concise writing, diverse sources;
  • A successful initiative of analysis or explanation;
  • The timeliness or “exclusive” value.

Best Interpretive or Analytical Reporting: Health Care/Regulatory/Education

This award recognizes the excellent interpretive or analytical reporting covering the healthcare, regulatory and education sectors. Articles should show an analysis or explanation of a difficult topic or idea. Judges will be looking for:

  • Clear and concise writing, diverse sources;
  • A successful initiative of analysis or explanation;
  • The timeliness or “exclusive” value.

Best Interview or Profile of Someone in Your Industry

An article, Q&A, audio or video that explains, celebrates or brings to life a person in your industry or community. Entries will be judged:

  • On the scope and relevance of the person profiled.
  • On thorough and independent reporting that covers the profile subject's strengths, contributions and connections to the target audience or industry.
  • On feature qualities.

Best Newsletter or Ezine (non-daily): Business/Marketing/Other

This award honors the best of the non-daily newsletters for business and marketing. The look, delivery methods and channels may vary but the excellent quality and actionable information remains the same. Judges will be looking for:

  • 3 consecutive issues;
  • Entries that deal with timely content and show an effective and consistent writing style;
  • Entries that have a consistency that advances the product and gives readers a comfortable famailiarity;
  • Quality design, a sensible flow of information and strong editing.

Best Newsletter or Ezine (non-daily): Financial/Investing

"This award honors the best of the non-daily newsletters for financial and investing. The look, delivery methods and channels may vary but the excellent quality and actionable information remains the same. Judges will be looking for:

  • 3 consecutive issues;
  • Entries that deal with timely content and show an effective and consistent writing style;
  • Entries that have a consistency that advances the product and gives readers a comfortable famailiarity;
  • Quality design, a sensible flow of information and strong editing.

Best Newsletter or Ezine (non-daily): Health Care/Regulatory/Education

"This award honors the best of the non-daily newsletters for Health Care/Regulatory/Education. The look, delivery methods and channels may vary but the excellent quality and actionable information remains the same. Judges will be looking for:

  • 3 consecutive issues;
  • Entries that deal with timely content and show an effective and consistent writing style;
  • Entries that have a consistency that advances the product and gives readers a comfortable famailiarity;
  • Quality design, a sensible flow of information and strong editing.

Best Series of Articles on One Topic - Financial/Investing

Your series (two or more articles) should be on the same topic (Financial/Investing) and can be by one or more writers. The series must have started in 2019 and be completed by March 1, 2020. Judges will be looking for:

  • The best series in a publication(s) or other platforms, based on writing, editing and design;
  • The scope and detail of coverage in the stories;
  • The timeliness or “exclusive” value.

Best Series of Articles on One Topic - Health Care/Regulatory/Education

Your series (two or more articles) should be on the same topic (Health Care/Regulatory/Education) and can be by one or more writers. The series must have started in 2019 and be completed by March 1, 2020. Judges will be looking for:

  • The best series in a publication(s) or other platforms, based on writing, editing and design;
  • The scope and detail of coverage in the stories;
  • The timeliness or “exclusive” value.

Best Series of Articles on One Topic - Business/Marketing/Other

Your series (two or more articles) should be on the same topic (Business/Marketing/Other) and can be by one or more writers. The series must have started in 2019 and be completed by March 1, 2020. Judges will be looking for:

  • The best series in a publication(s) or other platforms, based on writing, editing and design;
  • The scope and detail of coverage in the stories;
  • The timeliness or “exclusive” value.

Best Podcast

Podcasts are an influential and growing part of the media landscape. SIPA wants to honor the talented people who make these podcasts must-listens for their audience. Submit 3 podcasts all under the same podcast/show title; Judges will be looking for:

  • Best measurable results - listeners, time on site;
  • Entries that are original, deal with timely content and demonstrate an effective and engaging style;
  • Entries that help to establish the podcaster as an authority in the community;
  • Entries that fit within the scope of the company’s overall product strategy

Best Single Feature Article

Submit a story about a feature topic. Subjects may include, but are not limited to: human interest, trend stories, people and companies in your industry, sidebars, consumer information, historical perspectives, or arts and cultural events. The article should be of utmost importance to the target audience or industry. Do not enter instructional or breaking news articles, blog posts, or multiple articles from a series or package. They have their own categories. Judges will be looking for:

  • Creative and clear writing, diverse sources;
  • An original or refreshing approach. Good storytelling.
  • The timeliness or “exclusive” value.

The David Swit Award for Best Investigative Reporting

This award honors one of SIPA’s greatest contributors and past President as well as an outstanding publisher and reporter David Swit. Investigative reporting is a longtime staple of the best SIPA member publications. Judges will be looking for:

  • An article or report that clearly states its intention and follolws through;
  • Thoroughness, digging and clarity of subject;
  • Reporting that exposes an abuse, error, wrongdoing or condition that was generally unknown prior to publication.

Best Single-Topic Special Publication

This award recognizes excellence in SIPA members’ many incredible single topic publications such as directories, white papers, webinar reviews and special reports. Judges will be looking for:

  • A white paper, special report, review, directory or supplement focused on a single topic;
  • Timeliness, clarity and usefulness to readers;
  • If the publication achieved the goals that were laid out.

Best Instructional, Scientific or Technical Reporting

"This award recognizes excellence in the many industries and markets in which it is impossible to fully serve the needs of readers without clear, concise and knowledgeable technical, instructional or scientific reporting. Judges will be looking for:

  • The overall effectiveness, clarity and timeliness of the article;
  • The story accomplishes a coherent and clear objective;
  • Provides instruction or professional assistance to a particular reader segment;
  • Clear, well-written work that is thorough and well- organized.

Best Use of Data

This award is for a single work in which data plays an essential role. The work may include any of several forms and formats, (e.g., infographics, trend analyses, blogs, interactive tools, data-based investigation) to enhance its overall effectiveness – provided all elements serve as integral parts of the work submitted. Judges will be looking for:

  • A use of data that led to a successful product or content piece
  • How data significantly increases the value of the product or service to the end user;
  • Clear presentation.

Best Editorial Video Work

This award is for video work that contributes editorially to your company - either supporting a story or a stand-on-its-own. The video should provide compelling material that is enhanced by use of the medium. Entries should explain the context of the work, including whether it was originally streamed live, and how it relates to other content. Judges will be looking for:

  • Clarity and usefulness of content;
  • Engaging presentation;
  • Appropriate production values.
  • Creative use of the medium technical proficiency and quality of information covered.
  • Measurements - number of views if available (could be of article it is a part of as well)

The Margie Weiner Award for Best Marketing Campaign of the Year

In addition to being a dedicated SIPA volunteer and past President, Margie Weiner was an innovative and results-oriented marketer. This award recognizes the marketing campaign or plan which demonstrates innovation, creativity and (most importantly) results. The campaign can be for an event, product, subscription, webinar, publication or something else. It will show the thought behind the list selection, choice of marketing media and other key parts of the plan. Judges will be looking for:

  • An outline of the reasoning behind the campaign and any challenges you faced and how you resolved them;
  • Measurable results;
  • Clear objectives and targets;
  • How well you delivered on the objectives.

Best Webinar, eLearning or Online Training Program

The imperative to “integrate into customers workflow” has made webinars and products an important source of growth for many specialized publishers. This award recognizes excellence in these fields. Judges will be looking for:

  • Measurable results;
  • Strong marketing and promotion;
  • Use of diverse sources;
  • Story on how the product or webinar came to be; what brought the need.

Best Product or Event Launch

The imperative to “integrate into customer workflow” has made products an important source of growth for many specialized publishers. And, of course, events keep growing in the niche publisher industry. Judges will be looking for:

  • Measurable results;
  • Strong marketing and promotion;
  • Use of audio, video, social media and other tools;
  • Story on how the product or event came to be.

Best Awards Program

Awards programs are win-win for organizations and their audience. Judges will be looking for:

  • Measurable results - revenue, number of entries;
  • Strong marketing and promotion;
  • Celebration and publicity of the winners;
  • Lessons and instruction for others from the winners

Best Editorial and Marketing Collaboration

This award recognizes outstanding results obtained through cross-functional collaboration. Roles of our editorial and marketing team members complement each other more than ever now. Both “functions” are moving out of their silos to work more closely together to create publications, products, initiatives and events. Judges will be looking for:

  • Involvement and contributions of both departments that went into the collaboration.
  • The process that led to the desired results.
  • Any numbers, stories or outcomes that verify the success of the collaboration.

Best Use of Social Media

This award recognizes outstanding methodology, creativity and success for your use of social media to lead to a successful event, campaign, product or other initiative. Judges will be looking for:

  • Innovative ways of engaging your audience;
  • Use of social media to develop an attractive brand personality;
  • Measurable results via monetization or successful lead generation.
  • Use of a variety of social media.

Best New or Relaunched Website

Website design and maneuverability within a site are keys to successful specialized publishers. Is there a good landing page? Are all the important indicators in place? Are there enough upsell opportunities? Can visitors easily find their way around? Judges will be looking for:

  • Websites that are easy to navigate and can engage visitors;
  • Sites that portray the mission and scope of the company;
  • What propelled the website to its current state and how it meets those needs;
  • If website has led to greater profitability or more engaged visitors.

Best Use of Video in Marketing

This award recognizes outstanding success and implementation of video as an effective marketing tool. Judges will be looking for:

  • How video contributed to the success of the initiative;
  • The creativity, clarity and technical nature of the video;
  • Clear objectives and targets;
  • How well you delivered on the objectives.

Best Team on a Project or Event

Your team’s collaborative efforts returned impressive results for your organization or client(s). How did you get everyone on the same page to create a killer campaign or a new event or a successful project? What obstacles did you have to overcome? What made your team the industry’s best group of niche publishers? Judges will be looking for:

  • Measurable results;
  • Blueprint for team success;
  • Assigned roles and strategies.

Best Infographic

Submit an infographic that clearly and concisely presents information, processes or data consistent with the subject matter, target industry and voice of the publication. The example may have been published as an enhancement to other content. Entries may include print or digital examples (including static or interactive graphics). The example should provide compelling content whose communication is enhanced by use of the form. Judges will be looking for:

  • The value and relevance of the information provided;
  • How it helps to explain or illustrate the content;
  • The clarity and information it provides

Best New Success Story

Did you and/or your team do something new this year? Maybe it is a great new online product, or a gamification that proved popular or another engagement tool or a successful marketing technique. Maybe you found a new source of ancillary revenue or a different way to enter an adjoining market that created a new source of profits and/or leads. We’d like to hear from you to celebrate the new strategies, tactics, products and ideas that made a big difference. Judges will be looking for:

  • Initiatives that clearly showed success, be it engagement, financial or an idea that improved in-house workings.
  • Something perhaps new or creative for a niche publisher or your industry.
  • Numbers and/or stories to back up the initiative.