Schedule
| MONDAY, MAY 4, 2009 | |||
| 8:00am- 8:30am  | Registration and Breakfast | ||
| 8:30am- 9:15am | Keynote: Sustainable Innovation Judith Estrin, Chief Executive Officer, JLABS, LLC Innovation drives economic growth, our quality of life and is the only hope of addressing the major challenges we face. But America, a cornerstone of innovation throughout the world, has become increasingly short-sighted, taking innovation for granted and threatening not only our own strength, but the overall global economy. Judy Estrin, technology and business pioneer and author of the new book Closing the Innovation Gap, will talk about how it is essential to reignite sustainable innovation in business, education and government and what is required of business and national leaders to revive organizational, national and global Innovation Ecosystems. | ||
| 9:30am- 10:20am |
CEO TRACK For CEOs, Presidents, Founders & COOs only |
MARKETS TRACK | PRODUCTS TRACK |
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Track Chair Morris Panner, CEO, OpenAir Inc., A NetSuite Company CEO Roundtable: What's Your software Company Worth? Key drivers to increase the valuation of Private Software Companies Whether you are looking for an exit for your company now, someday in the future, or never, you need to understand how the financial community is likely to value your company. What are the key parameters that VCs and other liquidity experts look for when establishing valuation. What do you need to do to position your firm to reap the most value, even in the current economic downturn? Co - Moderators: Jim Dykstra, Principal Gemini Partners Neil Sadaranganey, General Partner Bay Partners Neal Dempsey, General Partner Bay Partners |
Verticals are the New Growth Market Verticals are the future of software. General-purpose applications like word processing and spreadsheets are free online, and commoditized by incumbents. The same is true for the back-end, where big vendors battle it out with open-source alternatives. But verticals are the "Goldilocks" of the software industry: Bit enough to be lucrative, small enough not to be commoditized. Their industry focus means they're more heavily regulated, which offers barriers to entry and greater specialization. This session will look at the health and growth of vertically-focused software. Moderator: John Ciacchella, Principal & Technology Industry Leader, Deloitte Consulting Group Panelists: Harry Ghuman, Group Vice President-Industry Strategy & Insight, Oracle Corporation Angus Thomson, General Manager, Grow Your Business Division, Intuit Robert Zollars, Chairman & CEO, Vocera Communications |
Helping Those Who Help Themselves: Crowdsourcing Users find they get better support from the community than from vendors. Meanwhile, self-service support costs companies a fraction of the price of a staffed helpdesk. In the online era, the best answers come from the customers themselves. But this isn't a license to ignore customer problems; rather, it's a chance to rethink the role of support: To build and nurture the platforms on which a community of end users can help itself. This session considers the latest trends in online support, as well as some of the perils of doing it wrong. Moderator: Dan Woods, CTO, Chief Editor/Analyst, and Founder, Evolved Media Panelists: Alex Dayon, SVP, Customer Service and Support Applications, salesforce.com Sanjay Dholakia, CMO, Lithium Technologies Scott Hirsch, VP, Business Development, Get Satisfaction Mark Yolton, Senior Vice President, SAP Community Network |
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| 10:20am- 10:50am | Conference Break | ||
| 10:50am- 11:40am |
CEO TRACK For CEOs, Presidents, Founders & COOs only |
MARKETS TRACK | PRODUCTS TRACK |
| Track Chair Morris Panner, CEO, OpenAir Inc., A NetSuite Company CEO Roundtable: Firing and Cleaning House A recession means layoffs. For many firms, this is unfortunate belt-tightening. But for others, it's simply getting in shape. What does a cut really mean? Where are your risks as an executive? How deep should you cut and can you turn the unfortunate into good fortune, by cleaning house as well as cutting costs? This candid session, led by a seasoned expert in employment law, will show you where you stand. Session led by Linda Auerbach Allerdice, Partner, Holland & Knight LLP and Carllene Placide, Partner, Dorsey & Whitney LLP
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Inside the Buyer's Head Getting people to buy your software is hard work. It's even harder when you don't know what they're thinking. What themes are working with software buyers? Are there trends besides the tough economy? How serious is the flirtation with open source? Is SaaS recession-proof? Should software companies abandon the old ways of selling software for something altogether new? Presenter: Tim Clark, Partner, The FactPoint Goup |
Usability is the Killer App End users are bringing Google and iPhone expectations back to their enterprise software desktops. Before the Internet and personal computing, employees didn't have opinions about usability--but most of us have more applications on our hip today than existed in our entire company a scant ten years ago. Today's users demand simple applications that do what they expect. Get usability right, and you'll build loyalty in an age of fickle software buyers. They'll be more productive, because they already know how to use the apps. But get it wrong, and they'll riot. This session looks at the ROI of usability and what it takes to get it right. Presenter: Tom Maiorana, Principal Designer, Kicker Studio |
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| 11:40am- 12:30pm |
CEO TRACK For CEOs, Presidents, Founders & COOs only |
MARKETS TRACK | PRODUCTS TRACK |
| Track Chair Morris Panner, CEO, OpenAir Inc., A NetSuite Company CEO Roundtable: How much transparency is too much? We live in an era of transparency, a post-Enron candor where everyone shares. But how much is too much? Should you tell your employees how much runway you have left? What should you tell your Board of Directors, and when? How should you handle the disclosure of sales projections to employees, investors, and Board members? Session led by Michael Braun, CEO, Intacct
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Certification and Compliance We're entering an era of greater scrutiny. With growing privacy concerns and an increasing amount of personal data living inside software, legislators are clamping down on vendors in an effort to protect their citizens from cyber-criminals. How will this affect the way we buy and sell software? How important will certification and compliance become to the software market? This session looks at the implications of regulation in a post-Enron, Bailout-wary world. Moderator: Rena Mears, Partner, Deloitte & Touche LLP Panelists: Mike Binko, President & CEO, Kaulkin Information Systems Tom Murphy, Chief Strategist, Bit9 Dr. Siegmar Pohl Of Counsel, Carroll, Burdick & McDonough LLP Jim Szafranski, Vice President, Product Management & sMarketing, Fiberlink Communications |
The Long Now: Moving to a Constant Release Cycle Once, companies released gigantic, monolithic updates to their software. Customers planned for months to migrate to the new code, scheduling training sessions and hiring consultants. But we've moved from the mega-release to the perpetual beta. Code trickles out to a connected customer base, reducing call center burdens and fixing security problems. But a constant release model has important implications for software businesses, from monitoring and data collection to release management cycles and licensing. This session looks at how today's constant release cycle is transforming the software industry. Moderator: Alistair Croll, Technology Analyst, Bitcurrent Panelists: Troy Muise, CEO & Co-founder, Salesboom.com Richard Nucci, Co-founder & CTO, Boomi Gary Phillips, Senir Director, Standard Tools & Technologies, Office of the CTO, Symantec Corporation Ed Sullivan, CEO & Founder, Aria Systems |
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| 12:30pm - 1:30pm | Lunch | ||
| 1:30pm - 2:30pm | Keynote: The Open Source Opportunity Jim Whitehurst, President and CEO, Red Hat |
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| 2:30pm - 3:30pm | Financing Growth: Raising Money & Liquidity Events Software companies rarely grow without an injection of outside capital. But when should you seek outside financing? How will investors value your company? And how does the current economic climate change your growth strategies? This panel of VCs and investment bankers will look at the financing options available to growing software companies, as well as the key milestones that private equity firms look for to assess your growth, from initial launch to liquidity event. Moderator: Chris Hoffmann, Senior Principal and Research Director, TripleTree, LLC Panelists: Byron Deeter, Partner, Bessemer Venture Partners Lars Leckie, Principal, Hummer Winblad Jon Kruse, Director, Intel Capital Evangelos Simoudis, Managing Director, Trident Capital | ||
| 3:30pm - 4:00pm | Conference Break | ||
| 4:00pm - 4:45pm |
Leveraging the Channel Channels have long helped software firms reach and support large markets. But the traditional strategy of distributors, resellers, OEMs and VARs is in flux. There's a dizzying number of potential partners, and myriad ways to structure a channel. Add to this the emergence of digital distribution and the web's ability to go direct to consumers, and we have a channel model that's undergoing significant changes. This session looks at the possibilities and pitfalls of channels, bringing together several viewpoints--from channel-only to direct-to-consumer--to see how channels will evolve in coming years. Moderator: Mikael Blaisdell, Director, MB&A, Inc. – Customerium.com Panelists: Paul Asseff, Director, Software Marketing, Softchoice Roman Bukary, VP Marketing & Business Development, Truviso John Gunn, General Manager, Aladdin North America Steve Jones, CEO & Partner, Explore Consulting K.V. Rao, Founder & President, Zuora | ||
| 4:45pm - 5:30pm | Best of the Breed The SIIA CODiE Awards highlight excellence in the software industry. This panel will feature CEOs from past CODiE winners to discuss problems and solutions relevant to the software businesses today. Each panelist will discuss a development, marketing, or distribution challenge on how they approached it. Moderator: Ken Wasch, President, SIIA Panelists: Christopher Cabrera, CEO, Xactly Corporation Jim Fowler, CEO and Co-founder, Jigsaw John Girard, CEO, Clickability Morris Panner, CEO, OpenAir, Inc., a Netsuite Company | ||
| 5:30pm - 7:30pm | CODiEs Finalist Showcase | ||
| TUESDAY, MAY 5, 2009 | |||
| 8:30am- 9:15am | Keynote: Software and the Price of Free Chris Anderson, Editor-in-Chief, Wired Magazine The Internet has introduced a generation to the concept of free. Entire industries, from travel to telcos, are trying to figure out how to make money by giving it away. And software is no exception: Software is pure information, and the industry is experimenting with service models, pay-per-use, advertising, bundling, and dozens of other strategies. This session will look at how the economics of free are changing the way we buy and sell information technology. | ||
| 9:30am- 10:30am | Managing in a Recession The global economy is in a period of upheaval. Capital is scarce, and revenues are down. But world leaders also point to information technology as a way out of the economic doldrums, raising productivity and reducing the environmental impact of commerce. As an industry leader, should you go into hibernation -- or redouble your efforts to pull ahead of the pack? This panel of industry heavyweights will discuss the strategic and budgetary issues all software companies must tackle in coming months if they want to thrive and survive. Moderator: Joe Talley, Partner, Deloitte & Touche Panelists: Kenneth A. Goldman, SVP & CFO, Fortinet, Inc. Sandip Gupta, President, Netmagic Solutions Jeffrey Kuhn, Co-founder & Managing Partner, FLG Partners William Soward, CEO, Adaptive Planning |
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| 10:30am- 11:00am | Conference Break | ||
| 11:00am- 12:00pm |
$1M is the New $10M It's no secret that budgets are tight. But that may be OK: Agile development by small teams, standardized infrastructure, pay-as-you-go resources, and open standards have made it far easier to get to a first release. And that first release can be smaller and more targeted, growing feature set and market size over time. Moderator: Ken Boasso, Co-founder, Keychain Logic Panelists: Dean DeBaise, CEO, TNS Media Treb Ryan, CEO, OpSource, Inc. Narinder Singh, CMO and Co-founder, Appirio Kevin Spain, Principal, Emergence Capital |
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| 12:00pm - 1:00pm | Networking Lunch | ||
| 1:00pm - 2:00pm | Keynote: Mobility and the Future of Software Maribel Lopez, Founder & Principal Analyst, Lopez Research 7 out of every 8 Internet-enabled devices aren't PCs: They're phones. There are over 3 billion Wifi-capable devices in the world. And yet the software industry often treats mobility as an afterthought. That's changing: Products like Apple's iPhone showed the world that mobile software is not only possible, it's viable. And Google's Android, with an open platform and backed by a cloud computing giant, promises to bring about another shift. In this keynote, we'll look at the impact of mobility--a technology that will finally usher in an era of ubiquitous computing do nothing short of transforming humanity. |
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| 2:00pm - 3:00pm | Mobile Platforms and Ecosystems With an untapped market and the potential for truly transformational applications, mobility is big. Dozens of mobile platforms are jockeying for position: Device manufacturers like RIM, Nokia, Apple, Google, and Qualcomm; Software firms like Microsoft and Adobe; and startups that hope to build a ubiquitous OS that can tie handsets to cloud computing. But to win, platform players need to woo developers and achieve the critical mass it takes for an ecosystem. This session looks at emerging mobile platform options and what it will take for winners to emerge. Moderator: Chris Hoffmann, Senior Principal and Research Director, TripleTree, LLC Panelists: Sean Marzola, Chief Operating Officer, myServiceForce.com Narinder Singh, CMO and Co-founder, Appirio James Stankard, Director, AT&T Industry Solutions Practice |
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| 3:00pm - 3:30pm | Conference Break | ||
| 3:30pm - 4:30pm | Birds of a Feather Breakouts | ||
| 5:00pm - 6:30pm | CODiE Awards Cocktail Reception | ||
| 7:00pm - 12:00am | CODiE Awards Gala | ||
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