Keynote Speakers

Chris AndersonChris Anderson
Editor-in-Chief, Wired Magazine

Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to nine National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2007 and in 2005, a year in which he was also named Editor of the Year by Advertising Age magazine. He is the author of New York Times bestselling book The Long Tail: Why the Future of Business is Selling Less of More, which was published in 2006, and runs a blog on the subject at longtail.com. In 2007, the book won a prestigious Loeb Award as the best business book of the year and Anderson was named one of the “Time 100,” the newsmagazine’s list of the 100 most influential people in the world. His next book, FREE, will be out in spring 2009.

Previously, he was at The Economist, where he served as U.S. Business Editor, Asia Business Editor (based in Hong Kong); and Technology Editor. He started The Economist’s Internet coverage in 1994 and directed its initial web strategy. Mr. Anderson's media career began at the two premier science journals, Nature and Science, where he served in several editorial capacities. Prior to that he worked as a researcher at Los Alamos National Laboratory’s meson physics facility and served as research assistant to the Chief Scientist of the Department of Transportation. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

Anderson is a member of the Young Presidents’ Association and a regular speaker and participant at the World Economic Forum in Davos, Switzerland.

Judith EstrinJudith Estrin
Chief Executive Officer, JLABS, LLC

Judy Estrin is CEO of JLABS, LLC, formerly known as Packet Design Management Company, LLC. She is the author of Closing the Innovation Gap, published in September, 2008. Prior to co-founding Packet Design, in May 2000, Estrin was chief technology officer for Cisco Systems. Beginning in 1981 Estrin co-founded three other successful technology companies: Bridge Communications, Network Computing Devices, and Precept Software. In 1998 Cisco Systems acquired Precept, and she became Cisco's chief technology officer until April 2000.
Estrin has been named three times to Fortune Magazine's list of the 50 most powerful women in American business. She sits on the boards of directors of The Walt Disney Company and FedEx Corporation as well as two private company boards – Packet Design, Inc. and Arch Rock. She also sits on the advisory councils of Stanford's School of Engineering and Stanford's Bio-X initiative. She holds a B.S. degree in math and computer science from UCLA, and an M.S. in electrical engineering from Stanford University.

Maribel Lopez,Maribel Lopez
Founder & Principal Analyst, Lopez Research

Maribel currently researches how new technologies, expanding competition and shifting customer behaviors will impact the telecommunications industry. She analyzes how disruptive forces such as mobility, social networks, web 2.0 and IP-based convergence will change the future of both the enterprise and consumer communications-related products and service. This includes voice, video and data services.
Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications industry including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. Before she joined Forrester, she worked for Shiva Corporation, where she held positions in strategic marketing and product marketing. Additionally, Maribel has led a competitive analysis team and a product evaluation laboratory. Prior to joining Shiva, she worked for International Data Corporation and Motorola Codex. Maribel is a frequent speaker on topics regarding the telecommunications industry, enterprise mobility, and next generation entertainment services. She often speaks at events and is quoted in business and trade publications such as The Wall Street Journal, and has appeared on CNBC and Bloomberg TV.

Jim WhitehurstJim Whitehurst
President and CEO, Red Hat

Jim Whitehurst was named President and Chief Executive Officer of Red Hat in December 2007.

Whitehurst joined Delta Airlines in 2002, serving in various roles, most recently as Chief Operating Officer, responsible for Operations, Sales and Customer Service, Network and Revenue Management, Marketing and Corporate Strategy. Prior to joining Delta, Whitehurst served as Vice President and Director of The Boston Consulting Group (BCG) and held various leadership roles in their Chicago, Hong Kong, Shanghai and Atlanta offices.

A native of Columbus, Ga., Whitehurst graduated from Rice University in Houston, Texas, with a bachelor’s degree in Computer Science and Economics. He also attended Friedrich-Alexander University in Erlangen, Germany, holds a general course degree from the London School of Economics and an MBA from Harvard Business School.

Moderators, Panelists & Presenters

Linda Auerbach AllderdiceLinda Auerbach Allderdice
Partner, Holland & Knight

Linda Auerbach Allderdice is a litigation partner in the firm's Los Angeles office and heads the firm's Labor and Employment practice in California. She represents clients in complex litigation in all aspects of labor and employment law and advises clients on compliance with state and federal labor and employment regulations. Ms. Allderdice's clients span a wide range of industries, including transportation, real estate, manufacturing, electronics and technology, entertainment, and health care. Regularly appearing in state and federal courts and before administrative agencies and arbitration tribunals, Ms. Allderdice litigates a broad spectrum of employment−related matters, including discrimination and harassment, wrongful termination, disability, wage and hour individual as well as collective or class action claims, and trade secret and intellectual property disputes. As part of her litigation practice, Ms. Allderdice has participated in numerous mediations of employment−related disputes. She has litigated employment law aspects of mergers and acquisitions, trade secret and intellectual property disputes, unfair competition, and defamation and privacy issues. Ms. Allderdice also counsels employers on compliance with employment−related regulatory statutes and represents companies in traditional labor law matters such as union representation, collective bargaining and unfair labor practices proceedings.

Michael P. BinkoMichael P. Binko
APR, President & CEO, Kaulkin Information Systems

Michael P. Binko is chief executive officer, president and member of the Board of Directors for Kaulkin Information Systems (KIS), a leading Software-as-a-Service (SaaS) cloud-computing technology and solutions service provider concentrating on heavily-regulated and compliance-driven industries. Markets served by KIS include financial services, healthcare/medical, pharmaceuticals, franchising, property management, legal, government/education and others. Binko is a serial entrepreneur specializing in technology venture building from pre-angel thru IPO stages. Binko has directly served in CxO executive functions for more than 15 pre-Series B stage technology start-ups Prior to joining KIS, Binko was founder and Managing General Partner of Gemini Venture Development. Gemini’s Early Stage Development Fund I focuses on early stage angel, private equity and venture capital investments for technology companies in the software, SaaS, cloud computing, communications, Internet, digital media, data management and related technology sectors.

Mikael BlaisdellMikael Blaisdell
Director, MB&A, Inc. – Customerium.com

For over 25 years, Mikael Blaisdell has been closely involved with the strategy, process, people and technology of customer relationship architecture, retention and profitability management. As a consultant, he has advised organizations across a wide range of types, locations and sizes on designing, building, re-engineering and optimizing their customer contact centers and programs to align with strategic goals. Working with technology manufacturers, he has contributed to the design of contact center products and implementation procedures. He has served on the boards of professional associations, delivered presentations on all aspects of CRM at industry gatherings, and written extensively for various print and online media. His online publications, Customerium.com and TheHotLineMagazine.com, are available in more than a dozen different languages and read in over 100 countries worldwide.

Ken BoassoKen Boasso
Co-founder, KeyChain Logic

As a founder of Keychain Logic, the premier Software-as-a-Service revenue acceleration company, Ken Boasso brings over 20 years' experience in building highly successful strategic business development & sales teams to the emerging SaaS sector. With broad experience marketing and selling technology services and applications, Ken's teams have generated more than $3.2 billion in profitable new contract revenue for start-ups, companies in turnaround mode, and Fortune 100 enterprises. The principle author of Transforming the Software Industry, the Software & Information Industry Association's whitepaper on SaaS adoption and acceleration, Ken is also chairs the ISV Best Practices Committee in the SIIA's SaaS Executive Council. He holds a bachelor's degree from the University of California at Davis and a masters in business administration from St. Mary's College of California.


Roman BukaryMichael A. Braun
CEO of Intacct

Mike joined Intacct as CEO in 2007. He has over 35 years experience in the information technology industry and has been CEO of three Silicon Valley companies and General Manager of four major businesses at IBM. Most of his experience has been working in businesses based on advanced technology in the early stage of market adoption or helping businesses grow around a new vision. As CEO of Neuron Data, he transformed it into Blaze Software which went public in 2000 and is now part of Fair Isaac Corporation. In the mid 1990's, he led Kaleida Labs, the pioneering multimedia joint venture of Apple and IBM, and most recently co-founded The Interim CEO Network, Silicon Valley's #1 source for interim leadership. His IBM career spanned 23 years, customers of all sizes, and products as diverse as software, servers of all sizes, PC's and even typewriters.


Roman BukaryRoman Bukary
VP Marketing & Business Development, Truviso

Roman Bukary, VP Marketing & Business Development at Truviso joined the continuous analytics company from SAP, where he served most recently as vice president in the Global Partner Ecosystem Group, responsible for numerous SAP strategic technology partnerships. Previously at SAP, he launched the company's analytic application business after holding positions in composite applications and business intelligence solution marketing. Earlier in his career, Roman was a co-founding executive and vice president of product marketing at Rearden Commerce, a service-oriented architecture personal services procurement firm. At Rearden, he was responsible for the company's marketing, corporate strategy, and strategic alliances. Prior to Rearden, he was part of Informatica Corporation’s management team, which took the company public. Roman also has broad experience in building and leading product and industry marketing groups, corporate strategy, and product management with companies including Baan and Parametric Technology Corporation. He started his career as an aeronautical design engineer at Pratt & Whitney, UTC, and holds M.S. and B.S. degrees in mechanical engineering, as well as a B.S. in psychology, from Rensselaer Polytechnic Institute in Troy, N.Y.

Christopher W. CabreraChristopher W. Cabrera
Founder, President and Chief Executive Officer

Christopher Cabrera is a seasoned executive with more than two decades of successful senior management experience at both early-stage and public companies. At these companies, he has managed sales, marketing, operations and business development. Mr. Cabrera is a noted industry expert in issues relating to sales performance management, sales compensation, and enterprise and on-demand/software-as-a-service delivery models. He is also the co-author of Xactly Sales Compensation for Dummies (Wiley Publishing, 2006), as well as a contributing writer to such industry publications as destinationCRM.com, BusinessFinance, SandHill.com, CustomerThink, CRM Buyer and the Sarbanes-Oxley Compliance Journal. Mr. Cabrera speaks frequently at leading industry forums and events, such as salesforce.com’s Dreamforce end-user and developer conference, the Software Information Industry Association (SIIA) OnDemand Conference, SaaScon and Software 2007. Mr. Cabrera also serves as a board member of the San Jose Downtown Association.

John CiacchellaJohn Ciacchella
Principal and Technology Industry Leader Deloitte Consulting LLP

John Ciacchella leads the High Technology Industry Practice for Deloitte Consulting in the U.S. His 20-plus year career as a technology advisor combines his considerable tenure in the consulting arena with eight-plus years of direct industry experience in the semiconductor and electronics industry, where he held key positions in marketing, R&D, and manufacturing. He holds two patents in semiconductor processing technology applications. John has led client engagements across the U.S., Europe, and Asia in new product and business development, marketing strategy, technology management, and corporate strategy and M&A. Combined with his deep industry knowledge and applied experience at National Semiconductor, Schlumberger Research, and Fairchild Semiconductor, he has a strong track record of advising clients on complex business and industry issues. In addition to his role as a senior advisor to high technology executives, John has led multiple research efforts and spoken on the competitiveness of high technology companies and major trends and issues in the industry. He has also served on the board of Joint Venture Silicon Valley, several start-up ventures and is also an investor in venture-backed companies.

Tim ClarkTim Clark
Partner & Senior Analyst, The FactPoint Group

Tim Clark is a partner and senior analyst with The FactPoint Group, a Silicon Valley-based market research and consulting firm. FactPoint conducts proprietary research projects for specific customers and creates strategic content for clients. Its methodology relies on in-depth interviews with early adopters of new technology. Clark’s recent research has spanned open source, Software as a Service, data center automation, virtualization management and Green IT. Prior to FactPoint, Clark was a senior analyst at Jupiter Media Metrix, an Internet research firm. In March 2000, Jupiter acquired Net Market Makers, a Berkeley-based firm that did pioneering B2B research and market development. Clark was a vice president at NMM. Before becoming an analyst, Clark was a reporter and editor for 24 years, working as enterprise software reporter and e-commerce columnist for CNET's News.com, Inter@ctive Week and Advertising Age.

Alistair Croll
Technology Analyst, Bitcurrent

Alistair Croll is a technology analyst with Bitcurrent, where he covers cloud computing, the web, and emerging technologies. Prior to Bitcurrent, Alistair co-founded Coradiant, a maker of web performance management equipment, and Networkshop, a leading research firm specializing in web performance. In addition to Bitcurrent, Alistair contributes to GigaOm. He also coordinates and presents at industry events such as Interop (where he runs tracks on Software-as-a-Service and Cloud Computing), the SIIA Software Summit, Structure, Beyond Technology, Web2Expo, eMetrics, and Mesh. Alistair is a principal of startup accelerator Rednod, which helps promising early-stage ventures build and launch new products. He is also the founder of the Bitnorth technology conference. He is also co-author of Managing Bandwidth: Delivering QOS in Enterprise Networks (1999) and the forthcoming O'Reilly book Complete Web Monitoring due for release in 2009. Alistair has a B.Comm with honors in strategic marketing from Dalhousie University.

Alex DayonAlex Dayon
Senior Vice President Customer Service and Support Applications, salesforce.com

Alex Dayon is Senior Vice President Customer Service and Support Applications at salesforce.com. He is responsible for driving the product vision in the Customer Service market as well as leading the sales and marketing execution. Alex joined salesforce.com in September 2008. Prior to salesforce.com, Alex was a Founder and CEO of InStranet, a leader in Knowledge Base Application, acquired by salesforce.com in September of 2008. Prior to InStranet Alex was an Officer at Business Objects SA where he ran the product group for more than 10 years. Alex has a master’s degree in Electrical Engineering. In his free time Alex likes to drive race cars and sail.

Dean DeBiaseDean DeBiase
CEO, TNS Media

Dean DeBiase is CEO of TNS Media, the leader in measuring the ability of marketing and media to influence and engage consumers. Having built industry leading consumer and business services companies in media, advertising, entertainment, technology and Internet industries, DeBiase is one of the pre-eminent voices in the advancement of the innovation economy today. He is known as a new media innovator who takes companies to the next level of market leadership. With a focus on strategically profitable growth, DeBiase has led private and public corporations through diverse value-creation phases, including expansion, turnaround, M&A and IPO. He has been the CEO of Fortune 500 subsidiaries and independent companies, including Autoweb, Imagination Network and World Play Entertainment; and has served in various executive, officer and director roles at AT&T, AOL, Zenith LG and FedEx. As chairman of Startup Partners, DeBiase has also served in corporate director, industry board and interim operating roles, including CEO of Fathom Online, FreeDrive and CatchTV

Byron DeeterByron Deeter
Partner, Bessemer Venture Partners

Byron Deeter is a Partner with Bessemer Venture Partners in its Menlo Park office, after having previously been a successful entrepreneur, investor, and consultant. At Bessemer, he focuses on investments in the software, Software as a Service (SaaS), and Internet sectors. He currently sits on the Boards of several SaaS companies including Cornerstone OnDemand, Eloqua, Intacct, and Retail Solutions.
Byron was previously an executive at IBM, as a result of its 2004 acquisition of Trigo Technologies, the Software as a Service company that he co-founded. At Trigo, Byron served as founding President & CEO, then became Vice President of Business Development as the company grew to profitability, 150 employees, and a $40+ million run-rate. Prior to Trigo, Byron worked in private equity with TA Associates where he focused on technology investing. He came to TA from McKinsey & Company, where he was involved with Fortune 500 clients in the media and technology markets, and was active in McKinsey's Innovation and Technology Management practice. Byron holds a degree with honors from UC Berkeley in political economy. He was named a California Emerging Leader Scholar and an Alumni Scholar, and was a varsity member of Cal's national championship rugby team. Byron is on the board of the Private Equity Forum of the Software & Information Industry Association and was recently named one of the ten "Thought Leaders of the SaaS Revolution."

Sanjay DholakiaSanjay Dholakia
Chief Marketing Officer, Lithium Technologies

As Chief Marketing Officer, Sanjay is responsible for driving Lithium's vision, go-to-market strategy, and customer acquisition programs. He joins Lithium from SumTotal Systems, where he was instrumental in advancing the company's market leadership in the learning and talent management industries. During his tenure, the company grew over 10-fold and became the clear leader in its market, with a relentless focus on customer solutions and success. He served most recently as Senior Vice President and General Manager, of SumTotal's Learning and Talent Management Business Unit, driving the company's vision, strategy, and go-to-market activities across all channels, while maintaining responsibilities in M&A, corporate strategy, and emerging business lines at the company, which he held in his previous position as Senior VP of Marketing & Alliances. Before joining SumTotal, Sanjay served as Director of Business Development and acting COO for a portfolio company within Walker Digital. Sanjay also served as a consultant at McKinsey & Company and Andersen Consulting, advising Global 500 companies from a broad range of industries. Sanjay holds a B. S. from the Wharton School and an MBA from the Kellogg School of Management

Jim FowlerJim Fowler,
CEO and Co-founder, Jigsaw

Jim Fowler is the CEO and co-founder of Jigsaw (www.jigsaw.com), an online directory of business contact and company information built by and for its global membership. Jigsaw provides easy access to high-value business information that can be used to identify key decision makers and people for purposes such as sales, marketing, recruiting and customer service. A veteran sales executive, Jim Fowler has spent the last 15 years selling marketing and collaboration software. Prior to co-founding Jigsaw, Jim served as vice president of sales at Digital Impact (DIGI), Paramark and TightLink where he was responsible for building their sales departments. Jim also held sales management positions at Personify and NetGravity. Before his career in software sales, Jim was owner and operator of Lookout Pass, a ski resort in Idaho, and served in the US Navy as a Diving and Salvage Officer. Jim is a graduate of the University of Colorado.

John  GirardJohn Girard
Founder & CEO, Clickability

Starting with three other graduates from Stanford, John Girard grew Clickability from a garage-based dream to a successful single-source provider of hosted web publishing technologies, serving fast-growing enterprises as well as traditional publishers such as The Wall Street Journal, Dwell Magazine, NetApp, NBC, Cantor Fitzgerald, and Smithsonian Magazine. John has spoken at dozens of high-profile events including MINday, COMDEX, CMS Strategies, Gilbane, Seybold, ContentWorld, B2B World, and FOLIO: Show. John’s pioneering efforts in bringing software-as-a-service (SaaS) to the mainstream are matched by his company’s passion to help customers build brands, increase revenues, reduce costs, and forge stronger community relationships.

Harry GhumanHarry Ghuman
Group Vice President-Industry Strategy & Insight

Harry Ghuman leads the global Industry Strategy & Insight Team. Since 1998 he has had several roles at Oracle in strategy and solution development. His team focusses on helping customers identify and extract value from their business transformation and software implementation efforts. He has personally served many global companies to create impact through software enabled business strategies.
Mr. Ghuman is a leading thinker in developing transformational strategies for companies using industry frameworks and reducing the time to market to implement new ideas. Prior to Oracle, Mr. Ghuman held various manufacturing and engineering management positions in the field of automotive electronics.
Mr. Ghuman has an MBA from University of Chicago, MS in Industrial & Systems Engineering from University of Southern California and a BS in Mechanical Engineering from Panjab University. He is a registered Professional Engineer in California.

Mr. Kenneth A. GoldmanMr. Kenneth A. Goldman
SVP & CFO, Fortinet, Inc.

Mr. Goldman serves as the senior vice president and chief financial officer of Fortinet, Inc. (whose principal executive offices are located at 1090 Kifer Rd., Sunnyvale, CA 94086), a provider of unified threat management solutions. From November 2006 to August 2007, Mr. Goldman served as executive vice president and chief financial officer of Dexterra, Inc., a provider of mobile enterprise software. He served as senior vice president, finance and administration, and chief financial officer of Siebel Systems, Inc., a provider of customer software solutions and services (which was acquired by Oracle Corporation in January 2006), from August 2000 to March 2006. Prior to August 2000, he served as senior vice president of finance and chief financial officer of Excite@Home Corporation and Sybase, Inc. He has also served as chief financial officer of Cypress Semiconductor Corporation and VLSI Technology, Inc. Mr. Goldman serves on the board of directors of BigBand Networks, Inc., Infinera, Inc., Starent Networks Corp. and several private companies. Mr. Goldman served on the board of Juniper Networks, Inc. until his resignation in January 2008. He is currently on the board of trustees of Cornell University and was recently a member of the Treasury Advisory Committee on the Auditing Profession, a public committee that made recommendations to encourage a more sustainable auditing profession. He was a member of the Financial Accounting Standards Board Advisory Council from 2000 to 2003. Mr. Goldman earned his bachelor’s degree in electrical engineering from Cornell University in 1971 and his M.B.A. from Harvard Business School in 1974.

John GunnJohn Gunn
General Manager Aladdin North America

John Gunn, General Manager Aladdin North America, brings more than two decades of industry experience in senior sales and channel management positions for leading technology companies. John's diverse background includes senior executive roles at firms that specialize in software solutions, IT security, software DRM, ASIC development, computer peripherals, and various consumer electronics products. He has created and implemented successful channel programs for leading manufacturers, distributors, and resellers including Aladdin, Packard Bell, 3dfx, and VisionTek.

Sandip GuptaSandip Gupta
President, Netmagic Solutions

Sandip Gupta is the President of Netmagic Solutions - a leading Managed Service Provider specializing in data center, managed hosting and remote infrastructure management service to global customers. He has been associated with the service provider industry for more than 10 years and most recently he was the President and CEO of Ensim - a provider of hosting automation solutions to 200+ service providers around the world. Gupta continues to be on advisory boards of many service providers where he provides strategic guidance in areas of growth, funding and operations. He holds an MBA from the Stern School of Business at New York University and a Bachelor's Degree with Honors in Mechanical Engineering from the MN National Institute of Technology, Allahabad, India. Gupta has been a speaker at various industry events including ISPcon, HostingCon, Internet World, VON, AFCOM Data Center World, and Technosium as well as various vendor user group meetings.

Scott HirschScott Hirsch
VP of Business Development, Get Satisfaction

Scott heads up business development at Get Satisfaction where he evangelizes that the future of customer care is all about consumer-aware companies finding creative, compelling and low cost ways to listen to, build, and interact with loyal communities of consumers online. And that’s what Get Satisfaction’s platform is all about — using social media and community-building technologies to improve consumer voice and retention while lowering the costs of service and support. Prior to joining Get Satisfaction, Scott was co-founder and a director of Management Innovation Group, a strategy consultancy focused on helping clients foresee and address the disruptive changes that digital media and technology are causing in their industries. Scott's clients included Nokia, The New York Times, Rodale Publishing, British Telecom, and Telefonica.

Chris HoffmannChris Hoffmann
Senior Principal & Research Director, TripleTree, LLC

Chris Hoffmann joined TripleTree in 2005 as Senior Principal and Research Director. Chris has over 19 years of experience in the technology industry as a successful operating executive, entrepreneur and analyst and has held executive positions at Gartner, GE Capital Consulting, IBM Global Services and two start ups. Most recently, Chris was president of Tier1 Research and architected the growth of that firm toward a successful acquisition in June 2005 by the 451 Group. He is leveraging this experience at TripleTree in his role as Research Director as well as assisting on M&A and financing engagements across the technology sector. Chris' research and perspectives have been quoted in numerous national business and trade publications including Wall Street Journal, the New York Times, and Investors Business Daily and he is a frequent presenter at industry events. Chris earned a degree in marketing from University of Minnesota-Duluth and has completed advanced studies at the University of Minnesota and Michigan State University. He currently serves as a Board Member for the SIIAs Software Division and the Boy Scouts of America.

Steve Jones
Chief Executive Officer & Partner

After working in the enterprise database development field for nearly 10 years, Steve co-founded and now serves as the Chief Executive Officer of Explore Consulting, a recognized leader in emerging IT markets and specifically SaaS business solutions since 2001. As CEO, Steve advocates Explore’s technology direction, evangelizes the company’s leadership in SaaS-based technologies and directs the company’s proven formula for client success. Based in Bellevue, WA, Explore Consulting has emerged as a leading provider of on-demand business solutions, is now the largest NetSuite Solution Provider and reseller in the Northwestern United States, has been a 4-time NetSuite Star Performer and provides leading SaaS-based integration and mobile solutions for NetSuite.

Jon KruseJon Kruse
Director, Intel Capital

Jon Kruse is an Investment Director for Intel Capital responsible for leading investments in the OnDemand and IT Services sectors. He has executed equity and business development deals around the world in firms as varied as Skype (VoIP telephony), Panorama Software (Business Intelligence), OpSource (SaaS enabling), Certisign (Brazil - Service based workflow tools), Star SoftComm (PRC - service based manageability), TOA Technologies (SaaS based field management), and Voxify (SaaS based voice automation). Prior to joining Intel Capital, Jon spent 10 years in a variety of marketing, strategic planning, and finance roles at Intel. He led the strategic planning effort which ultimately led to Intel's Digital Home vision, as well as several emerging market based programs and products (PRC Education and Internet Café PCs). Jon also led Intel's European business client marketing team, which delivered several of Intel's initial Central European and Russian specific marketing programs.

Jeffrey KuhnJeffrey Kuhn
Co-founder & Managing Partner, FLG Partners

Jeff Kuhn is a Co-Founder and a Managing Partner of FLG Partners. He has over 30 years of operational, financial and capital markets experience in investment banking, financial services and technology companies. He has been CFO of and consultant to companies in the software, design services, electro-optical, medical services and telecommunications businesses, with significant international experience in Japan, Singapore and the United Kingdom. As a CFO, he has built staffing and responsibility for budgeting, financial planning and analysis, investor relations and reporting, contracts, licensing, domestic and international tax compliance and reporting, and management information systems and reporting. In investment banking and financial services, Jeff has wide experience throughout, including IPOs, project finance, leasing, mergers & acquisitions, private placements of debt and equity, and recapitalizations.

Lars LeckieLars Leckie
Principal, Hummer Winblad

Lars is a Principal at Hummer Winblad and has played a key role in the firm’s investments in Aria Systems (SaaS billing and customer management), vKernel (Virtualization Infrastructure) and an unannounced company in the storage virtualization market. Prior to joining Hummer Winblad Venture Partners in 2006, Lars was involved in founding and operational roles at start-up companies. He was a co-founder of AutoFarm (now Novariant), a company focused on GPS and robotics. Lars was in charge of strategy, product marketing, business development and building the sales team across three continents. While Lars spends less time programming now, he started his technical career coding and hacking computer games. He is the holder of several US patents.

Tom MaioranaTom Maiorana
Principal Designer, Kicker Studio

Tom Maiorana, principal designer at Kicker Studio, has been working in the interactive realm since 1997. As a multi-disciplinary designer, he has created everything from software and gestural interfaces to shoes and furniture. The common thread through his work has been a dedication to user research and ethnography. This understanding has driven the projects he’s done for such clients as Wal-mart.com, Canesta, Intuit, Match.com and Adobe Systems. Tom has written for Craft Magazine and Open Innovators, and has received recognition for his work in print, interactive, and experimental typography. He has taught design thinking at Stanford’s d.school and math at San Quentin State Prison. Tom has an MFA in Product Design from Stanford University.

Sean Marzola
Chief Operating Officer, myServiceForce.com

Sean Marzola, Chief Operating Officer, myServiceForce.com Sean brings nearly 20 years of senior executive experience to myServiceForce.com serving in diverse roles from Chairman, CEO, President / COO, CSO, Business Development, and Sales and Marketing positions. His ability to quickly identify, develop and implement vision, strategies and organizational concepts allows the company to rapidly move through each phase of growth in this On-Demand, SaaS business model. Prior to myServiceForce.com, Sean has held positions in the semiconductor market, business consulting, international business development, marketing, and sales at high tech companies including: E-Tech, Inc., Spirea AB, dct, intl., Velocity Semiconductor, embedded wireless devices (ewd, inc.), Primavera Systems, Scott Medical Products, and Great Valley Products. He has been a speaker at various venture forums, investment banking seminars and panel discussions on the technology trends of startups and the overall marketplace. Sean holds a Bachelor of Science degree in Commerce & Engineering with a Marketing Concentration from Drexel University.

Rena MearsRena Mears
Partner, Deloitte & Touche LLP

Rena Mears is a partner in Deloitte & Touche LLP’s Enterprise Risk Services (ERS) practice, and serves as the Global and U.S. Privacy & Data Protection market leader. She has more than twenty-five years supporting clients in the areas of risk management, privacy, data protection and security. Rena has led major privacy projects for global companies focused on the design and implementation of enterprise privacy programs. Engagements typically involve identifying, classifying and mapping personally identifiable information and the development of policies and procedures on planning and execution of remediation roadmaps, and the design of ongoing sustainment activities. In addition, she advises clients on issues involving the European Union Data Protection Directive, Safe Harbor, US Breach Notification Laws, Gramm-Leach-Bliley, and HIPAA. Rena regularly presents at conferences and workshops, speaking on subjects such as Privacy Management, Privacy Architecture, Public Key Infrastructure Implementation, and customer or consumer trust. Rena has authored articles on how privacy issues affect the trust component of business transactions and is coauthor of the annual Enterprise@Risk Survey.

Troy MuiseTroy Muise
CEO & Co-Founder, Salesboom.com

Troy Muise is CEO and Co-Founder of Salesboom.com, the largest privately held On Demand Enterprise CRM Software vendor. Salesboom.com is a leader in Web Based Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) Software-as-a-Service solutions, more recently referred to as Cloud Based Enterprise CRM. Troy Muise and partner Rami Hamodah co-founded Salesboom.com in 2002. Today, Salesboom.com is a customer-funded global leader in On-Demand Enterprise CRM Software-as-a-Service, trusted by over 4000 organizations around the world. Salesboom.com has grown to become one of the largest pure play SaaS CRM Vendors and is poised to be the next in the space to enter the public market. Mr. Muise has overseen Salesboom.com through much advancement which has been recognized by The New York Times and multiple books on Cloud Computing. These advancements include their Web Services Based API, Partner Eco System, Service Level Agreement (SLA), Platform-as-a-Service and the Magic Migration Button™ for Salesforce.com, Siebel and ACT! Mr. Muise also guided the creation of Innovative Services including Salesboom.com’s CRM Concierge Service™ and user studies designed to increase CRM user adoption.

Tom MurphyTom Murphy
Chief Strategist, Bit9

Tom Murphy has served as Bit9's CMO since 2006 and was named CxO of the year in 2007 by the Massachusetts Technology Leadership Council. Murphy brings world-class marketing and information technology expertise to Bit9, leading the company's marketing strategy. Murphy comes to Bit9 from Symantec via the acquisition of Relicore where he was Vice President of Marketing. Prior to Symantec, Murphy was at Veritas Software via the acquisition of Precise Software Solutions where he helped deliver a successful IPO. He has also worked for BMC Software via the acquisition of BGS Systems. Murphy built the foundation for his career at GTE Government Systems where he was responsible for architecting and securing a world-class IT infrastructure. Mr. Murphy holds a master of science degree in Computer Information Systems from Northeastern University. He also holds a bachelor of science degree with a double major in Computer Science and Mathematics from Westfield State College.

Richard NucciRichard Nucci
Chief Technology Officer and Co-Founder

Rick is the Co-founder and CTO of Boomi. His responsibilities include establishing the strategic direction of Boomi’s technology, as well as managing the operations of the product development group. He also sits on the company’s Board of Directors. Mr. Nucci works directly with customers and partners to help understand and solve their business integration challenges. Boomi has a patent pending for Rick’s latest invention around the technology that powers Boomi On Demand, the company’s most recent product offering. Prior to forming Boomi Inc., Rick worked for EXE Technologies, a market leading Supply Chain Execution solution provider, in the areas of product development and implementation. It was in this role that Nucci learned first hand of the cost and complexity of integrating disparate applications and business partners. With over 10 years of experience in application and data integration, Rick applies this experience to deliver the company's integration solutions. Rick speaks at universities and business events on topics of Entrepreneurship and Technology. He is a graduate of the Pennsylvania State University with a degree in Business Logistics.

Morris PannerMorris Panner
CEO, OpenAir, Inc.

Morris Panner is CEO of OpenAir, Inc., an on-demand enterprise software company and independent subsidiary of NetSuite Inc (NYSE: N). During his tenure, OpenAir has received numerous honors and distinctions, including being named the "Best Business Software Solution" at the 2008 SIIA CODiE awards, the Deloitte & Touche Fast 500 in 2005 and 2007, as well as one of the Fastest Growing Private Companies in Boston in 2006 and 2007. Morris is co-Chairperson of the Board of the Software Division of the Software and Information Industry Association, and on the Board of the Washington Office on Latin America, a social justice advocacy organization. A graduate of Yale and Harvard Law, Morris speaks and writes widely on technology and entrepreneurship and has been featured in Fortune, BusinessWeek and The New York Times.

Gary Phillips Gary Phillips
Senior Director, Standard Tools & Technologies, Office of the CTO, Symantec Corporation

Gary Phillips is Senior Director of Standard Tools and Technologies in the Office of the CTO for Symantec Corporation. In this position, Gary manages a diversity of responsibilities, including product security, open source operations and strategy, Linux strategy and kernel contributions, interactions with all standards bodies and standards compliance, shared development tools, shared code management, software supply chain security, and technology control planning. Gary currently serves on the SIIA’s software board, the Storage Networking Industry Association’s board of directors, and the executive board of the International Committee for Information Technology Standards. Prior to joining Symantec, Gary held several senior management and technology positions for Compaq, Schlumberger, Western Geophysical, and Fairchild. He earned his bachelor’s degree in Computer Science from the Georgia Institute of Technology and attended graduate school at the University of South Florida and the University of Houston.

Carllene M. Placide Carllene M. Placide
Partner, Dorsey & Whitney LLP

Carllene Placide is a partner in the Labor & Employment Group. She concentrates her practice on international business, employment law, employment litigation and OSHA/WISHA matters. She also has extensive experience handling B, E, H, J, L, O, P, TN and R nonimmigration status and visas, employment-based immigration visas, labor certifications and post-residency petitions.

DR. SIEGMAR POHL Dr. Siegmar Pohl
Of Counsel, Carroll, Burdick & McDonough LLPP

Dr. Pohl is Of Counsel at the international law firm of Carroll, Burdick & McDonough LLP in San Francisco. Being Attorney-at-Law and Rechtsanwalt, Dr. Pohl has been practicing Information Technology and Intellectual Property law for over 10 years in Europe and in the United States. His particular expertise covers commercial and license agreements in the IT, media and in the high-tech and transportation industries. Dr. Pohl advises US software companies on legal issues when entering the European market as well as European software producers selling into the United States. He structures software (and system) license agreements, with his particular area of expertise being protection against the legal risks of open source software as well as data protection and privacy law in international data transfers. Typical issues include cross-border patent and copyright protection and licensing, unfair competition law, enforceability of standard contract terms and limitation of liability. He has provided legal advice for global high-tech companies in technology transactions, negotiated technology and know-how license as well as research and development agreements, and structured international co-financings. Dr. Pohl has studied law and politics in Germany, England and in the United States. His Doctoral Degree is from Rheinische Friedrich-Wilhelms University, Bonn (magna cum laude), and his LL.M. from the University of Iowa College of Law (Fulbright grant, ISEP scholarship).

KV K. V. Rao
Founder and President

K. V. founded Zuora after five years at WebEx Communications where he reported directly to the founder and President with strategic marketing and business development responsibilities and played a key role in the growth of this successful start-up. Prior to WebEx, K. V. worked in sales and customer support at SGI. He started his career as the proverbial rocket scientist (Associate Scientist) at NASA and then spent several years developing products at General Motors. K. V. obtained his Ph. D. in Engineering from Iowa State University, an M. S. from the University of Missouri-Rolla, and a B. Tech from IIT, Bombay. K.V is a US patent-holder in computing technology.

Morris Panner Treb Ryan
CEO, OpSource, Inc.

Since 1996, Mr. Ryan has been instrumental in defining and creating services organizations that improve the quality and reliability of the technology infrastructures businesses depend on for communications and commerce. Prior to co-founding OpSource in 2002, Mr. Ryan was President of the Americas for Metromedia Fiber Network (MFN). He was responsible for integrating the sales and delivery organizations of the company's Internet businesses-hosting, IP networking, and managed services. Under his leadership, MFN customers included BP Amoco, JP Morgan Chase, Sony, Microsoft, and Mercedes-Benz. Mr. Ryan joined MFN from SiteSmith, a company that he co-founded in 1999 and ultimately sold to MFN the following year in a deal valued at $1.4 billion. Mr. Ryan has been a guest speaker at numerous industry events, including CIO, venture capital, Internet, hosting, and software conferences. He attended UCLA and is an advisor to the UCLA CLAS fund.

Evangelos Simoudis
Managing Director, Trident Capital

Evangelos Simoudis joined Trident Capital in 2005 as a Venture Partner and has been a Managing Director since 2007. Evangelos focuses on investments in Internet and Enterprise Software businesses. Prior to Trident, Evangelos spent 5 years as a partner at Apax Partners, a private equity and venture capital firm where he invested and served on the boards of early and mid-stage IT companies. At Apax he also chaired the firm’s IT advisory board. Prior to entering venture capital, Evangelos had more than 20 years experience in high-technology industries, in executive roles spanning operations, marketing, sales and engineering. His experience as a technology executive includes serving as President and CEO of Customer Analytics, a Trident-backed, eCRM company acquired by Xchange, Inc. (NASDAQ: EXAP), and as Vice President of Business Intelligence Solutions at IBM.

Narinder Singh Narinder Singh
CMO and Co-founder, Appirio

Narinder Singh, CMO and co-founder, Appirio Narinder Singh brings nearly 15 years of experience in software and business innovation. Narinder leads Appirio's marketing and technology strategy, and works closely with many of Appirio's large enterprise customers such as Dolby Labs, Qualcomm and Starbucks to accelerate their adoption of cloud computing. Prior to Appirio, Narinder worked at SAP in the Office of the CEO as a part of the Corporate Strategy Group. Working with the management board and other executives, Narinder led initiatives on sales, maintenance and competitive strategies, as well as potential business and technology disruptions, including software on demand.

William Soward William Soward
President & CEO, Adaptive Planning

William Soward is president and CEO of Adaptive Planning. Prior to Adaptive Planning, Bill was an Executive in Residence at Accel Partners. Prior to Accel, he was General Manager of FRS, a business unit of S1 Corporation. While at S1, Bill transformed FRS into the company's most successful business unit, more than doubling revenues while building profitable and sustainable customer relationships with global financial institutions. As a member of S1's executive team, Bill helped spearhead the build out of S1's European operations and served as the interim CEO of both S1 Europe and S1's Edify business unit. Prior to joining S1, he held a variety of executive roles at Edify Corporation. Previously, Bill served in management roles with Siemens-ROLM and IBM, and was Managing Partner and CFO of a residential construction company. Bill holds a B.S. degree in Business Administration from the University of California, Berkeley.

Kevin Spain Kevin Spain
Principal, Emergence Capital Partners

Kevin is a Principal at Emergence Capital Partners. His deep knowledge of the enterprise and consumer technology sectors comes from time spent at blue-chip software companies and from his experience as an entrepreneur. He currently sits on the board of Verticals onDemand. Prior to joining Emergence, Kevin was a senior member of Microsoft's Corporate Development group. In this role, he shared responsibility for sourcing, structuring, and negotiating Microsoft's acquisitions, strategic investments, and joint ventures. Under his leadership, Kevin's team participated in over $500 million in transactions spanning all of Microsoft's business groups. Prior to Microsoft, Kevin was with Electronic Arts, where he was a member of the team that launched EA's online gaming business. Today, Electronic Arts operates several of the most popular online gaming destinations in the world. Later, Kevin served in Electronic Arts' Corporate Development group, where he helped manage the Company's acquisition and strategic investment efforts.

James Stankard
Director, AT&T Industry Solutions Practice

EdEd Sullivan
CEO & Founder, Aria Systems

Ed Sullivan, Aria Systems’ Founder, has been the CEO since the company’s inception in 2003. As CEO, Ed offers his vision, innovative ideas and valuable insight to the needs of the marketplace to bear on Aria’s strategic direction. Under his leadership, Aria has been established as the market leader in on-demand billing and customer lifecycle solutions and currently supports over 1 million customer accounts in 236 countries. Prior to Aria, he was the Founder and President of LaserLink.net, the World’s first and largest Virtual Internet Service Provider. LaserLink provided billing and Internet services to over one million end users and operated the Internet Services for several ISP’s including American Express, Compaq, Gateway, Amway and IBM. LaserLink was acquired by Covad Communications in March 2000.

Jim Szafranski
Vice President, Product Management & Marketing, Fiberlink Communications

Jim Szafranski is VP of Product Management and Marketing at Fiberlink Communications, the leading provider of on-demand software and services for enterprise mobility and mobile security. At Fiberlink, Jim is currently responsible for product strategy and roadmap plus Fiberlink's go-to-market execution and corporate marketing. Previously at Fiberlink Jim started and developed Fiberlink's professional services operation and also was VP of Business Development during which he led Fiberlink's in building a successful telecommunications carrier channel. Prior to Fiberlink, Jim built a $64M product line for Tut Systems that led to a successful IPO; seed funded and subsequently raised over $45M in venture capital for Sandial Systems where he served as VP of Product Management and Marketing; and led product management at Cometa Networks, an Intel, IBM, and AT&T venture. Jim has a Bachelor's and Master's degree in Computer Science from MIT and an MBA from Stanford University.

JoeJoe Talley
Partner, Deloitte & Touche

Joe is the Software Group leader for the Silicon Valley Technology Industry practice of Deloitte & Touche LLP and specializes in serving emerging publicly-held and venture-backed software companies. Joe has more than 25 years of private sector, audit, and consulting experience in several industries including technology and manufacturing. Joe's experience includes successfully assisting numerous companies with initial and secondary public offerings, '34 Act filings, and spin-offs and divestitures, as well as responding to SEC comments. Joe consults with his clients on revenue recognition policies, strategic relationships, and other transactions. His clients have ranged from start-ups to multi-billion dollar companies.

Angus Thomson
General Manager, Grow Your Business Division, Intuit

Angus Thomson is the General Manager of Intuit’s Grow Your Business Division. The mission of the division is to increase the revenue growth rate among small and medium businesses, primarily through online marketing and customer management services. Prior to the Grow Division, Angus was GM of Intuit’s Mid Market Group as well as VP of Corporate Strategy. Angus joined Intuit from the Boston Consulting Group, where he was a Principal.

Angus holds a Doctorate in Economic Statecraft from Oxford University.

Ken WaschKen Wasch
President, Software & Information Industry Association

Kenneth Wasch is the president of the Software & Information Industry Association (SIIA), the principal trade association of the software code and information content industries. The Washington, D.C.-based organization represents more than 600 leading companies that sell digital property. SIIA’s members include software, information content, and market data firms. In addition, originators of market data such as the world’s stock exchanges and users of market data are active members of SIIA. Wasch’s involvement in SIIA is based on both personal and professional interests. His long-standing interest in computers and software, coupled with the industry’s need for a central trade association, led him to establish the Software Publishers Association (SPA) in 1984 with an initial group of 25 software firms. Wasch has led the association from its infancy to its merger with the Information Industry Association in January 1999, resulting in the formation of SIIA. Prior to founding SPA, Wasch spent eight years as a senior attorney for the U.S. Department of Energy, where he was involved with petroleum price regulation. He received his undergraduate degree in Economics and International Relations from Lehigh University, and his law degree from SUNY Buffalo, New York.
Wasch was awarded the Computer Law Leadership Award for significant contributions to the international legal and regulatory systems relating to the computer industry. He and his wife Lesley, an intellectual property attorney, and their two toddlers, live in Annapolis, Maryland.

Dan WoodsDan Woods
CTO, Chief Editor Analyst, and Founder, Evolved Media

Dan Woods is a seasoned CTO, author, speaker, and entrepreneur with experience in business, computer science, journalism, and publishing. Dan is CTO, Chief Editor/Analyst, and Founder of Evolved Media, a firm that offers content creation, editorial, and publishing services to information technology, financial, manufacturing, enterprise software, electronic gaming, and biotechnology companies. Dan pioneered the Communication By Design™ content development methodology, which enables rapid creation of high-quality content based on interviews with subject matter experts. As an author, Dan has written or coauthored 19 books about business and technology, ranging from books about performance management, business process management, mashups, service-oriented architecture, open source, manufacturing, RFID, and wikis to the ideas driving the latest generation of enterprise applications, particularly in the face of Web 2.0’s impact on the enterprise. Dan has written hundreds of white papers and conducted more than 1,000 interviews with experts in a variety of fields. He is also an invited speaker and moderator at international conferences.

Mark Yolton Mark Yolton
CTO, Chief Editor Analyst, and Founder, Evolved Media

Mark Yolton leads SAP’s network of Web 2.0 communities oriented around the company’s platform, products, and technologies. These include the SAP Developer Network (SDN), the Business Process Expert (BPX), and the Business Objects (BOC) communities, totalling more than 1,500,000 individual members interacting around the clock and around the world in 200+ countries and territories. In addition, Mark is responsible for SAP’s Standards Management and Strategy activities – which focus on engagement in technology, industry, and open-source standards groups, including leadership and participation in independent standards bodies, and the subsequent adoption of technology and business standards in SAP’s product portfolio.

Robert ZollarsRobert Zollars
Chairman & CEO, Vocera Communications

Robert Zollars is Chairman and CEO of Vocera Communications and joined the company in May 2007. He has more than 28 years of experience having led several leading healthcare and technology organizations. Most recently, he served as President and CEO of Wound Care Solutions, the leading operator of outsourced chronic wound care centers. For the six years prior to that, he was Chairman and CEO of Neoforma, Inc, (Nasdaq: NEOF) a leading healthcare technology company focused on the supply chain servicing 1,200 hospital and 465 supplier customers. Before Neoforma, he was executive vice president for Cardinal Health, Inc. (NYSE: CAH) a $75 billion healthcare product and service company, where he was responsible for five wholly owned subsidiaries: Pyxis Corporation, Owen Healthcare, Medicine Shoppe International, Cardinal International and Cardinal’s Information Technology businesses. Bob came to Cardinal from Baxter International (NYSE: BAX) where he led five different operating divisions ranging in size from $100 million in revenue to over $5 billion in revenue. He started his career at American Hospital Supply Corporation which was acquired by Baxter in 1985. Mr. Zollars has an MBA in Finance from John F. Kennedy University and graduated magna cum laude with a BS in Marketing from Arizona State University. He serves as the Chairman of the Board of Advisors for the Center for Services Leadership at Arizona State University. He is also a Director of VWR International, Reliant Technologies and Diamond Foods.