Marketing and Sales Webcast Series:
Are Indirect Channels Right for Me?
Should I have a Channel Strategy?
April 5, 2007
An SIIA Webcast
Moderator:
Adrian Davis, President & CEO, Whetstone Inc.
Speakers:
John Gunn, General Manager and VP Global Marketing, Aladdin Knowledge Systems
Ed Mueller, CMO, Everdream Corporation
Axel Schultze, CEO, Xeequa
Direct sales forces represent a major investment for most firms. Often, these firms are disappointed with the return on this investment due to the inability of the sales force to effectively cover the market. Using a direct sales force is just one of many go-to-market strategies. Indirect channels can give a company instant market presence, credibility and value-added services with a relatively small investment. Join us on April 5th as we explore the advantages, disvantages and pre-requisites to launching an effective channel strategy.
See/Hear Webcast (.wmv)
See Webcast Powerpoint (.pdf)
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