September 11, 2007
An SIIA Webcast

Moderator:
Adrian Davis, President & CEO, Whetstone Inc.
Speakers:
Egan Christensen, Senior Director of Professional Services, Everdream Corporation
Dennis Gray, President, Channel Insights
Glen Stoffel, Director of Business Development, Bluewolf

A direct sales force is a powerful force for driving top line revenue but it is not the only force. There are many go to market strategies (e.g., value-added resellers, telemarketing, Internet channels, strategic partners, etc.); each with its own pros and cons. How can you tell if the go to market strategy you are using is the best one for your company and more importantly for your prospects and customers? Should you have multiple channels? Join us for our September 11th webinar entitled Selecting the Appropriate Channel as we explore the pros and cons of alternative go to market strategies.