Connectiv Announces 2019 Connectiv Innovation Awards Winners

Connectiv Innovation Awards focus on innovation and imagination to recognize innovators in five categories, plus the People’s Choice Award

For Immediate Release
SIIA Communications Contact: Nevena Jovanovic, njovanovic@siia.net, (202) 289-4461

CHARLESTON, SC (May16, 2019) – Connectiv, the Business Information Association, announced winners of its second annual Connectiv Innovation Awards. The Innovation Awards program is based on innovative solutions to the biggest problems facing the industry. On May 16, winners across five Innovation Award categories presented and competed for the People’s Choice Award at the Innovation Awards breakfast at the Connectiv Executive Summit in Charleston.

Five Innovation Category Winners

Revitalizing Workplace Culture

  • EnsembleIQ
  • C&EN

Leveraging Ecosystem Partners

  • WATT Global Media
  • Northstar Travel Group

Retooling the Business Model

  • A Data Pro
  • Reputation Institute

Delivering a Dynamic Customer Experience

Creating a New Revenue Stream

  • Education Week
  • Imagination

Attendees of the Connectiv Executive Summit voted for the overall People’s Choice Award in real-time and the award was given to Imagination. Since 2017 Imagination has been working on a method that would effectively and critically calculate the drivers of thought leadership, an organization's leadership position versus their competitors and in the minds their customers. This led to the creation of the annual Thought Leadership Index (TLI). TLI is a profitable $100K+ plus revenue stream per client that by design is self-renewing year-after-year in order to measure and track their marketing strategies effectiveness in achieving thought leadership. The study not only provides a measurement tool that justifies content marketing investment but also analyzes what specific strategies are effective or should be changed.

Mike Marchesano, managing director of Connectiv states, “Innovation is the backbone of any successful organization. The Innovation Awards demonstrated that the business information industry is leading the way in transforming its business to be competitive in the digital economy. The winners reflect creativity and ingenuity in everything from new tech systems and processes to addressing the needs of a next gen workforce who will lead these companies into the future. This is a signature program for Connectiv, which is an advocate for accelerating innovation in the business information industry.”

About Connectiv
Connectiv (the Business Information Association, a division of SIIA) is the only global business information association that accelerates innovation for leading and emerging content, data and technology companies. Connectiv helps members move faster and smarter with collective knowledge, access and resources. We move business forward by providing the essential information and services that are pivotal for millions of global businesses to make the right decisions to drive commerce. Connectiv membership represents over 200 world-class business information companies who reach an audience of more than 100 million professionals. These companies drive more than $20 billion in annual revenues, and their collective industries represent a $400 billion global market. SIIA is an umbrella association representing 800+ technology, data and media companies globally. For more information, visit http://www.siia.net/connectiv.

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