Agri Media Committee

 The Connectiv Agri Media Committee’s mission is to increase the value of its media offerings for the agri-media and marketer community. The overarching goal: to enhance business growth, industry knowledge and best practices for its audiences and marketing professionals serving the global agricultural industry. Every two years, the committee provides the industry with its Media Channel Study, a comprehensive review of farmer and rancher owners/operators on their media usage through all channels.

Read the entire Agri Media Committee mission.


Matthew Herman
Nancy Batio, Chair
Director of Marketing, Watt Global Media


Members

  • Nancy Batio, Chair-Director of Marketing, Watt Global Media
  • Lynn Henderson, President-Agri Marketing
  • Matt Herman, Publisher-DTN/The Progressive Farmer
  • Rod Delahey PAg, Publisher-The Western Producer & VP Glacier Farmmedia
  • Diane Kleer, VP Production/Group Publisher, Annex AG Group
  • John Mansavage, Director of Marketing, W.D. Hoard & Sons
  • Joe Monahan, President & COO, Meister Media Worldwide
  • Matt Morgan, Executive Vice President, Produce, Farm Journal
  • Jack Semler, President & CEO, Readex
  • Don Tourte, SVP of Sales and Events, Farm Progress

Featured Resources / Projects

Every two years, the Agri Media Committee develops the Media Channel Survey, which polls agri media end users on their media usage.

This research is conducted with five major goals:

  • To continue the periodic examination of usage and engagement with traditional and digital media channels serving the agricultural industry
  • To monitor how digital media may be having an impact on traditional media channels
  • To look at how farmers and ranchers are using smartphones and tablets for communications purposes
  • To understand how age and operator income may yield usage/engagement differences across the channel spectrum
  • To help marketers gain further insight as to how an integrated media strategy may be best considered

 

2014 AGRI COMMITTEE/READEX MEDIA CHANNEL STUDY (MEMBERS ONLY)

2016 AGRI COMMITTEE/READEX MEDIA CHANNEL STUDY (MEMBERS ONLY)

2018 AGRI COMMITTEE/READEX MEDIA CHANNEL STUDY (MEMBERS ONLY