If you’re a
producer, marketer, or owner of live events, you know that information about
the coronavirus is changing constantly. It can be a challenge to separate the
hype from reality and find up-to-the-minute advice you can trust about ways to
minimize the negative effect on your events business while still keeping the
safety of your stakeholders paramount.
In this candid discussion, here’s
just some of what you’ll learn from experts in the events business about how
they’re dealing with the uncertainties we face going forward:
- How to make strategic decisions about upcoming events.
- When to leverage force majeure, rebook clauses, and other venue contract provisions to protect your interests.
- What to tell sponsors and exhibitors when they start getting the jitters.
- How to deploy online streaming options when needed.
- The right (and wrong) things to say to speakers and your own onsite event staff.
- The questions to ask when evaluating whether or not to cancel an event.
- How to preserve cash flow when attendees ask for refunds (and when to stick to your cancellation language).
Group Vice President, Diversified Communications U.S.
Executive Vice President, Travel Group Global Events, Northstar Travel Group
Director of Publishing, Editor in Chief, Meeting Professionals International