Making Sense of the Marketing Alphabet Soup: Terms and Technologies You Need to Know


Making Sense of the Marketing Alphabet Soup: Terms and Technologies You Need to Know.

CDP. DMP. CPE. ABM. ML. PA. CPA. Azenberg value. Are you clear on what each one means for you as a marketer? If not, don’t worry, you’re not alone. Being an effective marketer today requires fluency in a whole new language.   

Join us as we clarify the newest terms and acronyms in digital marketing and marketing technology and spell out what you need to know to capitalize on the latest marketing trends such as Account Based Marketing, Machine Learning and Personalization.

In this webcast, you will:

  • Get real-world definitions (and context) for emerging marketing terms that you need to know.
  • Hear explanations of what new marketing technologies such as DMP actually do and whether you need to consider them.
  • See how to strategically implement Account-Based Marketing, Machine Learning and Personalization  to boost engagement and drive results
  • Realistic use cases in Increasing Engagement, Lead Scoring, and Prospect Identification. 


AnnMarie Wills, Principal, Leverage Lab

AnnMarie brings more than 20 years of experience helping media organizations maximize their data competency and opportunity. During her career AnnMarie has conceptualized, built and launched numerous data products for notable companies like Penton Media, Knight Ridder, SourceMedia and Vance Publishing. In addition to her experience in the Media industry AnnMarie has led digital agency teams delivering insights, performance marketing services and data sciences projects for such notable clients as Microsoft (Azure, Dynamics, Windows 10), Hallmark Cards and Crayola.