Connectiv Webinar:
Deep Dive Into B2B Content Marketing - Real Buyer Engagement Insights


Deck | Video

For the first time, content marketing and marketing services are outpacing digital display advertising as a growth driver for B2B publishers. But understanding how buyers consume content is the key to making content marketing scalable and sustainable. NetLine’s recently released 2019 State of B2B Content Consumption and Demand Report examines more than 4 million content downloads and hundreds of data points generated by B2B buyers as they actively research content specific to their various technical and business challenges. Join us as NetLine's SVP of Audience and Product, David Fortino, shares key takeaways from the report and analyzes four priority areas for building a successful content marketing strategy including,

  • By the People
  • By the Company
  • By the Industry
  • How to humanize with data