In 2014, SRDS / Kantar and the James G. Elliott Co. first released the results of a study conducted among media buyers and sellers that gave our industry a view of the contemporary ad-buying environment. The study was replicated in 2016 with a large sample of ad sellers added to provide dual points of view on how the media planning and transaction process really works.
In 2019, Kantar and the James G. Elliott Co will be joined by AdWanted in fielding this third episode in the study of our ad sales business. We’ll show data on subjects like:
- Buyers say they are open to change…true or false
- The view of the RFP process
- Where is the price in the decision
This is a must-attend event for any organization that relies on ad revenue for any part of their business.
Director, U.S. Products, Media Division, Kantar
President, James G Elliott Co
Founder and CEO, Adwanted