Connectiv's Digital Media and Audience Marketing Councils will host a joint meeting on Thursday, September 13 at 11am ET. This meeting is open to all Connectiv members. To receive dial-in information, either register here or contact Matt Kinsman.
Data-Driven-Selling: How Hart Energy Mapped the Complete Lifespan of the Customer
Understanding the customer journey is the grail for many publishers—for Hart Energy, it’s now a reality. Hear how Hart was able to revamp its portfolio to lead to better customer insights by consolidating its websites to create a more scalable solution and apply data integration and predictive analytics to generate a clear picture of customer priorities—and revenue opportunities for Hart.
Speaker: Mark Chiles, Chief Digital Officer and Senior VP of Digital, Hart Energy
What You Need to Know About the California Consumer Privacy Act
You’re sick of GDPR. We’re sick of GDPR. But strict data privacy regulations are becoming the norm and what you don’t know can hurt you. California recently passed the California Consumer Privacy Act and while it doesn’t go into effect until Jan. 1, 2020, it promises to have significant impact. SIIA VP of intellectual property Chris Mohr will give a 15-minute overview on the highlights of the new law, including what types of data are covered and what compliance will look like.
Speaker: Chris Mohr, VP of Intellectual Property, SIIA
Share the burning questions you have in an open discussion among your peers.