Last year, Google and the Coalition for Better Ads created the "Better Ads Standards" which were tasked with identifying and blocking ad types deemed to be "the most annoying." While this was intended to improve user performance, it also targeted ad formats that were popular with B2B advertisers and typically drove high CPMs for publishers. Join us for a look at how the B2B media industry has responded as publishers and industry thought leaders share the new types that are working to drive engagement (and revenue). This meeting can be attended remotely but Connectiv members in the New York City area are encouraged to join their peers in-person for live discussion. This meeting is open to ALL members of Connectiv and AM&P.