Connectiv Digital Media Council:
How ALM Got Over the Data Hump and Brought Ad Platform ‘Audience First’ To Market

ALM’s President of Marketing Services Matt Weiner  and Vice President of Data and Product Joann Kropp will be discussing how they developed Audience First , an advertising platform that targets decision makers through first party behavioral and self-reported demographic data.

This is what all of B2B media aspires to and gives ALM not only a differentiator in its own markets but against social platforms that are gobbling up so many audience targeting campaigns.


Joanne Kropp
Joann Kropp

Matt Weiner
Matt Weiner