Looking for inspiration? The 2017 Connectiv Innovation Awards celebrated cutting-edge strategies, product launches and cultural transformations helping reinvent the business media and information industry. In the first of a three-part series, join us for a closer look at three of the winners, including:
Retooling the Business Model
The launch of an account based marketing business (SourceSelect) that scaled to seven figures in revenue in less than a year, reduced reliance on traditional digital advertising revenue, drove profit margins from low teens to mid twenties and helped “turn dumb leads into smart leads,” earning SourceMedia the overall Connectiv People’s Choice Award. See how SourceMedia is making the strategic and technological decisions to create a modern (and profitable) advertising and marketing services business.
Marcus Witte, VP, Integrated Marketing Services, SourceMedia
Creating a New Revenue Stream
For 18 years, Praetorian Digital provided leading publications to the first responder market. Today, the company has expanded to include technology-driven SaaS innovations for readers and advertisers that extend beyond typical B2B publishing capabilities. Learn how Praetorian was able to adapt its learning management system to address a previously untapped need: creating white label products for its media clients, unlocking previously inaccessible revenue and providing a solution to a historic pain point for many companies.
Robert Dippell, VP, Corporate Development, Praetorian Digital
Most Disruptive Innovator
Recognized as one of the world’s top 300 IP strategists by IAM Magazine, Alex Butler revolutionized the way the team of data scientists, journalists and editors approach innovation at Bloomberg Law’s Corporate, IP and Privacy product offerings. He elevated the skill-set of his editorial team and integrated data scientist and analytics roles into his organization, all while providing upgrades to the platform that drove up revenue for Bloomberg BNA’s Privacy & Data Security product by nearly 100% in 2016 and set a comparable pace of growth for 2017.
Alex Butler, Vice President and General Manager, Bloomberg Legal Division