Data is on everyone's mind, whether it's using customer insights for developing new products, refining your marketing strategies or better positioning your company for potential sponsors. But what about creating a data product and monetizing it? Is it worth the investment? What can you expect in returns, including valuation? How long of a tail is development and sales? Get a step-by-step assessment of whether building a data product should be the next step for your business.
Senior Vice President of Data, Randall-Reilly