The correlation between ad units per page and an increase in revenue no longer exists. When Kiplinger.com redesigned in 2017, it looked at the contribution each ad unit had in sales and the contextual value that the units provided readers. The answer was fewer ad units but more contextually relevant ads. Working with Dianomi Sponsored Content Units, Kiplinger.com now serves contextually relevant, brand safe ads on pages where they are most likely to engage. Hear how Kiplinger was able to reduce its overall inventory while boosting clickthroughs by 77 percent and CPMs by 248 percent, while maintaining high renewals with advertisers.
Business Development Manager, Kiplinger
Cabell De Marcellus