ETIN Board of Directors

Ashley Andersen Zantop
General Manager, Pinpoint Learning
Term Ends: 12/30/2020

Ashley Andersen Zantop is GM at Pinpoint Learning, specializing in thought leadership, brand strategy, market strategy and go-to-market problem solving for global education, technology, media and nonprofits. Previously, Ashley served as Chief Content Officer for Capstone, a leading publisher of children’s books, digital solutions and services, literacy programs, and K–12 professional development resources for classrooms, school libraries and home. Before that, Ashley served as CEO, President and Publisher at Trudy Corporation, later Palm Publishing, responsible for the group's family of global children’s imprints and media businesses. Ashley has spent over 20 years in education. She began her career as an elementary school classroom teacher and collegiate coach. Ashley’s passion for continuous learning fuels her work creating and managing award-winning education and e-learning business units, product lines, content, platforms, brands and user experiences in K-12, trade/B2B and consumer markets around the world. Ashley is the author of NOW WHAT? THE CREATIVE WRITER'S GUIDE TO SUCCESS AFTER THE MFA. She is the co-founder and former co-president of the Fairfield University MFA Alumni Association. Ashley holds a bachelor’s degree in Education and a bachelor’s degree in English Literature from the University of Michigan and teaching certifications K- 5 and 6 - 8. She also holds a Masters of Fine Arts in Creative Writing from Fairfield University and certificates in Media Strategy from Harvard Business School and in Executive Function in the Classroom from the Harvard Graduate School of Education.

Myron Alexander Cizdyn
Chief Executive Officer, BLPS Group, The
Term Ends: 12/31/2020

Myron is responsible for the strategic direction and high-level client relations of The BLPS Group. His latest initiative is the Gateway2Achieve learning platform. Myron brings to the table 25 years of experience in educational, religious, and trade publishing, including stints in the Vatican, Rome, Ukraine and throughout the USA. As a skilled product and strategic planner, he is adept at analyzing market conditions and developing a strategy to maximize profits and quality in the global business environment. You can find his profile at http://www.linkedin.com/in/myroncizdyn.

Andrew Coulson
Chief Data Science Officer, MIND Research Institute
Term Ends: 12/31/2021

Andrew Coulson, Chief Data Science Officer at MIND Research Institute, leads a team of data analysts to conduct evaluations of student and teacher usage and outcomes on MIND’s ST Math instructional program. Prior to this position, he led MIND’s Education Division for 12 years, helping to devise and execute strategies and programs to scale the organization’s reach from 4,000 to over 1M students, now transforming student learning in 47 states. Before joining MIND, Coulson was the first education program officer for a major California private foundation. He also worked in high-tech manufacturing engineering for 6 years at Teledyne-Monitor Labs and 11 years at Northrup-Grumman/TRW Microelectronics, acquiring experience in operations, process engineering, product reliability and technology transfer. Coulson earned a B.S. and M.S. in physics from UCLA.

Alvin H. Crawford, Jr.
General Manager, PCG Education
Term Ends: 12/31/2020

Alvin Crawford is General Manager for Public Consulting Group's Education Practice. PCG's Education practice serves thousands of clients in the United States and a growing client base internationally. Mr. Crawford's focus is on creating solutions to improve outcomes for children through more systemic and effective approaches to teaching and learning, as well as promoting PCG's current service portfolio to a wider set of customers. Mr. Crawford has over 20 years of experience in education and media. Prior to arriving at PCG, Mr. Crawford served as the CEO of Knowledge Delivery Systems Inc. (KDS) for seven years before it's assets were acquired by PCG in 2016. His entree into education began in 2000, at the New York-based company, SchoolNet, Inc. where he served as Senior Vice President. He spent nearly a decade at SchoolNet. Mr. Crawford helped secure partnerships in some of the largest school districts in the United States. Prior to SchoolNet, Mr. Crawford served with several leading Internet agencies, Digitas, Ogilvy & Mather and Zentropy Partners in developing and implementing Internet strategies for large corporations, including Kodak, IBM, AIG, American Movie Classics and Express Scripts. He brings strong entrepreneurship, sales, marketing, internet strategy, management skills and deep industry expertise in professional development, equity and data driven decision making. Mr. Crawford has an MBA in Organizational Studies and Marketing and a Certificate in Leadership for Change from Boston College GSOM and earned BS degree from Tufts University.

Brendan Desetti
Director, Government & Stakeholder Relations, D2L Inc.
Term Ends: 12/30/2020

Brendan is the Director of Government & Stakeholder Relations at D2L. D2L's learning management platform, Brightspace, is used by school and companies to personalize the learning experience for every student and deliver real results. Brendan’s role includes working with policymakers and education stakeholder groups to foster positive learning policy and promote innovative learning strategies and the use of technology for students and schools. This includes competency-based education, accessibility for students with disabilities, and student data privacy. Prior to joining D2L, Brendan was the Director of Education Policy for the Software & Information Industry.

Neal Goff
Senior Advisor, Oaklins DeSilva+Phillips
Term Ends: 12/31/2020

Neal Goff is President of consulting firm Egremont Associates and a Senior Advisor at Oaklins, DeSilva+Phillips, a mid-market investment bank that specializes in media, technology and education. He founded Egremont Associates in 2010 after a successful 25-year career in publishing, which culminated in his serving for five years as President of the Weekly Reader Publishing Group. Egremont Associates assists clients in publishing and educational technology with strategic planning, marketing (with a particular focus on direct marketing), and partnership development. A past president of the Board of the Association of Educational Publishers, Neal also served previously as President of Scholastic Library Publishing and Prentice Hall Direct. He was a co-author of MDR's State of the K-12 Market report from 2012 to 2016 and is currently a member of the Board of Directors of Literacy Partners, a non-profit organization that strengthens families by offering free classes in literacy and language skills to low-income and immigrant parents.

Walter Henderson, Jr.
Senior Managing Editor (ELT, Bilingual Education, and World Languages), Westchester K-12 Publishing Services
Term Ends: 12/31/2021

John Jorgenson
CMO, Cambium Learning Group
Term Ends: 12/31/2021

John currently serves as Cambium Learning’s Chief Marketing Officer. As CMO, he’s focused on expanding and sharing Cambium’s brand with the world, while also working closely with its executive team and division-level leaders to provide ongoing creative and strategic support. A graduate of Purdue University, John began his 25-year career working up the product development ranks at Cengage Gale, eventually doing creative work and strategic marketing for their K-12 imprints. After a stint as Director of Marketing & Communications at Boston-based Earthwatch Institute, the world's largest nonprofit focused on volunteer-based scientific research, he joined Cambium Learning. During his first seven years at Cambium, John served as SVP, Marketing for two of its divisions and grew Learning A-Z by a factor of four to become its largest division. Most recently, John served as CMO at Carnegie Learning, launching the LONG + LIVE + MATH™ brand and expanding the product and services portfolios beyond mathematics into computer science, world languages and ELA. John and his family live in Pittsburgh, PA.

Victor Lee
Senior Director, Corporate Strategy, Houghton Mifflin Harcourt
Term Ends: 12/31/2021

Victor M. Lee is the Senior Director of Corporate Strategy at Houghton Mifflin Harcourt (HMH), a global learning company and leading K-12 education solutions provider. Victor focuses on developing and implementing strategic plans that are truly actionable and founded on a deep, data-driven understanding of ed tech industry and market dynamics, key trends, and emerging themes. Most importantly, Victor positions HMH to achieve double bottom line impact, particularly on improving student outcomes. A former strategy and M&A consultant with Monitor Deloitte, Victor has advised or worked directly for, both startups and Fortune 10 companies across nearly every major industry. He specializes in creatively applying lessons and best practices across industries. Victor is also an experienced educator at the university level. He graduated with honors from the MBA program at The Wharton School (University of Pennsylvania) and magna cum laude from Harvard College.

Gary Mainor
SVP, Business Development & School Assessment, Pearson
Term Ends: 12/21/2020

Mr. Mainor supports US business development, strategy and policy development, relationships with federal and state departments of education and professional organizations. He has served in a variety of general management roles within Pearson over the last 20 years. Gary came to Pearson with 20 years of business leadership in different industries including Rockwell Avionics and Dataserv computer services and maintenance where he was CEO. He has a passion for efficacy ensuring that products and services have a measureable impact on learning.

Ms. Paula Maylahn
Principal, Paula Maylahn Consulting
Term Ends: 12/31/2021

The principal at Paula Maylahn Consulting, Paula is an education industry consultant working for companies and organizations across the K-20 spectrum. She currently serves as CoSN’s project director for interoperability initiatives and has authored CoSN’s annual IT Infrastructure and IT Leadership reports for several years. Paula is a contributing author on two books, “The Experts’ Guide to the K-12 Market” and “The Experts’ Guide to the Postsecondary Market”, and authored the publication, “Interoperability: Definitions, Expectations, and Implications.” Prior to establishing her consultancy, Paula was senior vice president for Pearson, where she oversaw cross-company strategic communications and international marketing for Pearson School Companies. Prior to her role in K-12, Paula oversaw a variety of business functions for Pearson Higher Education including content management and process improvement and helped established digital publishing standards for their STEM division. Paula chairs the education council of the United Design Guild where she also serves as a member of the board. She is a council member of the Women’s Education Project, former board member of the Education Division of the Software & Information Industry Association, and a former executive council member of the PreK-12 Learning Group of the Association of American Publishers.

Russell Pope
, Carolina Science Online
Term Ends: 12/31/2021

George Pope is a Platform and Marketing Manager for Carolina Biological Supply Company. George has 25 years of experience in information technology focused on networks and functional design. He also has broad experience with instructional program sales and implementation of SaaS products as well as prior consumer experience in opening and operating ‘storefront’ sales programs for Dell Computer Company and GameStop Electronics.

David Rust
General Manager, HITN Learning
Term Ends: 12/30/2020

David Rust is a senior publishing leader with a successful record of creating, re-imagining and launching media and services for education. As head of business units at Reed Elsevier/Harcourt, Pearson, Scholastic and School Specialty, David engineered restructures of business units while refocusing them on new business ventures that have become game-changers in both consumer and school markets. In his work with Sandhill he has reoriented and restructured clients and launched initiatives in Common Core, STEM, digital, OER and global contexts, including service to all of the EngageNY nonprofits. His dedication to improving learner outcomes in diverse, low-income environments led him to chair the upgrade of AAP PreK-12’s Innovation Through Inclusion initiative, and become founding co-chair of SIIA ETIN’s Diversity committee.

Kelly Shaw
SVP, Digital Subscriptions, Scholastic
Term Ends: 12/31/2021

Mitchell Weisburgh
Managing Partner, 3DBear
Term Ends: 12/31/2020

Mitch Weisburgh is co-founder and managing partner of Academic Business Advisors. He writes the PILOTed blog at http://academicbiz.typepad.com and has spoken at a number of past conferences on how to start a business, education technology, open source, how to market and sell in education, investing in education and raising money. Weisburgh was Founder, President, and CEO of Personal Computer Learning Centers of America, Inc, and subsequently Chief Technical Officer of College Pilot.com, where he successfully designed, developed, launched, and managed an online learning management system and SAT preparation course.

Ilya Zeldin
Founder / CEO, 2gno.me
Term Ends: 12/30/2020

I am an experienced entrepreneur and founder of the 2gnō.me soft skills intelligence platform. With the 2gnō.me ("To know me") concept, my optimism about humanity and expertise in the business of technology converge to help promote awareness and learning. 2gnō.me received a Gold Award at the 2016 Re-Imagine Education for our unique approach and advanced technology aimed to strengthen teaching skills and personalize professional development for every teacher! The platform assesses soft skills, establishes a baseline of skill strengths and gaps, and connects to personalized learning from our partners to address skill gaps, at scale and with data to back it up. Before 2gnō.me, I managed the global Service Provider Program at Dell, driving recurring revenue for the software portfolio with innovative go-to-market strategies.