ETIN Board of Directors

Ashley Andersen Zantop
General Manager, Pinpoint Learning

Ashley Andersen Zantop is GM at Pinpoint Learning, specializing in thought leadership, brand strategy, market strategy and go-to-market problem solving for global education, technology and media. Previously, Ashley served as Chief Content Officer for Capstone, a leading publisher of children’s books, digital solutions and services, literacy programs, and K–12 professional development resources for classrooms, school libraries and home. Before that, Ashley served as CEO, President and Publisher at Trudy Corporation, later Palm Publishing, responsible for the group's family of global children’s imprints and media businesses. Ashley has spent over 20 years in education. She began her career as an elementary school classroom teacher and collegiate coach. Ashley’s passion for continuous learning fuels her work creating and managing award-winning educational product lines, content, platforms, brands and user experiences in K-12, trade/B2B and consumer markets around the world. Ashley is the author of NOW WHAT? THE CREATIVE WRITER'S GUIDE TO SUCCESS AFTER THE MFA. She is the co-founder and former co-president of the Fairfield University MFA Alumni Association. Ashley holds a bachelor’s degree in Education and a bachelor’s degree in English Literature from the University of Michigan and teaching certifications K- 5 and 6 - 8. She also holds a Masters of Fine Arts in Creative Writing from Fairfield University and certificates in Media Strategy from Harvard Business School and in Executive Function in the Classroom from the Harvard Graduate School of Education.

Anne Brown
Vice President of Education and Business Development, Waterford Institute

Anne Brown is the Vice President of the Education Group at the Waterford Research Institute. She has oversight of Curriculum, Marketing, Professional Services, Business Development and launch of Curriculet. Anne has spent her career engaged in advancing the design and implementation of digital personalized learning. Her experience as a teacher in low-income, high risk schools prompted her desire to improve education for all learners, regardless of their circumstances. After accepting a position with Pearson Education, focusing on early literacy with Waterford Early Learning, Anne began to focus on the business end of EdTech. Anne has extensive expertise in designing curriculum and EdTech products. Additionally, Anne has expertise with federal, state, and local funding and sales in EdTech. Her entire career has focused on virtual, blended, and online learning. Anne has become a national leader in personalized learning and early childhood learning. She works closely with the AASA The School Superintendent’s Association creating and building two professional cohorts around the topics of Personalized Learning and Early Childhood Learning.

Larry Buchweitz
VP Business Development, MCH Strategic Data

Mr. Buchweitz brings more than 20 years of experience in consultative sales with leading marketing service companies, by offering direct marketing solutions, database recommendations, and marketing strategies. Larry’s expertise is in creating e-marketing solutions and executing marketing options designed to optimize customer acquisition and retention campaigns. Larry also focuses is on identifying mutually beneficial business opportunities in the data industry. He has also held executive positions over the years, including leading the sales and marketing team in the K-12 schools and college markets.

Michael D Campbell
President, Forward Thinking EDU

Michael Campbell is the founder and Principal Advisor at Forward Thinking EDU. Michael’s passion for improving education through technology and digital literacy has helped private and not-for- profit organizations market solutions that support the learning community. For over 20 years, Michael has held executive, marketing management and sales positions spanning K-12 and Higher Education technology and publishing, in addition to corporate and educational training. Prior to his current position at Forward Thinking EDU, Michael held leadership positions with start-ups and established companies. Michael’s enthusiasm for learning and education extends outside the office. He serves on the board of the local Parent Teacher Organization and he was elected to the by the local village to the library board.

Myron Alexander Cizdyn
Chief Executive Officer, BLPS Group, The

Myron is responsible for the strategic direction and high-level client relations of The BLPS Group. His latest initiative is the Gateway2Achieve learning platform. Myron brings to the table 25 years of experience in educational, religious, and trade publishing, including stints in the Vatican, Rome, Ukraine and throughout the USA. As a skilled product and strategic planner, he is adept at analyzing market conditions and developing a strategy to maximize profits and quality in the global business environment. You can find his profile at

Andrew Coulson
Chief Data Science Officer, MIND Research Institute

Andrew Coulson, Chief Data Science Officer at MIND Research Institute, leads a team of data analysts to conduct evaluations of student and teacher usage and outcomes on MIND’s ST Math instructional program. Prior to this position, he led MIND’s Education Division for 12 years, helping to devise and execute strategies and programs to scale the organization’s reach from 4,000 to over 1M students, now transforming student learning in 47 states. Before joining MIND, Coulson was the first education program officer for a major California private foundation. He also worked in high-tech manufacturing engineering for 6 years at Teledyne-Monitor Labs and 11 years at Northrup-Grumman/TRW Microelectronics, acquiring experience in operations, process engineering, product reliability and technology transfer. Coulson earned a B.S. and M.S. in physics from UCLA.

Alvin H. Crawford, Jr.
General Manager, PCG Education

Alvin Crawford is General Manager for Public Consulting Group's Education Practice. PCG's Education practice serves thousands of clients in the United States and a growing client base internationally. Mr. Crawford's focus is on creating solutions to improve outcomes for children through more systemic and effective approaches to teaching and learning, as well as promoting PCG's current service portfolio to a wider set of customers. Mr. Crawford has over 20 years of experience in education and media. Prior to arriving at PCG, Mr. Crawford served as the CEO of Knowledge Delivery Systems Inc. (KDS) for seven years before it's assets were acquired by PCG in 2016. His entree into education began in 2000, at the New York-based company, SchoolNet, Inc. where he served as Senior Vice President. He spent nearly a decade at SchoolNet. Mr. Crawford helped secure partnerships in some of the largest school districts in the United States. Prior to SchoolNet, Mr. Crawford served with several leading Internet agencies, Digitas, Ogilvy & Mather and Zentropy Partners in developing and implementing Internet strategies for large corporations, including Kodak, IBM, AIG, American Movie Classics and Express Scripts. He brings strong entrepreneurship, sales, marketing, internet strategy, management skills and deep industry expertise in professional development, equity and data driven decision making. Mr. Crawford has an MBA in Organizational Studies and Marketing and a Certificate in Leadership for Change from Boston College GSOM and earned BS degree from Tufts University.

Brendan Desetti
Sr. Manager, Government & Stakeholder Relations, D2L Inc.

Ron Fitzgerald
President, MathResources, Inc.

Ron Fitzgerald is the President of MathResources. He has almost 30 years of experience in the educational publishing industry. For the past 12 years he has been working to make MathResources “The New Face of Mathematics” education. To further this goal MathResources has built and continues to build products utilizing the latest research and developments in educational software development. He has also has extensive experience in the textbook publishing world. For 17 years he worked for a selection of the major textbook publishers holding positions in sales, sales management, product acquisition and development.

Kate Gilligan
Consultant, Kate Gilligan Consulting

Neal Goff
Senior Advisor, Oaklins DeSilva+Phillips

Neal Goff founded Egremont Associates after a successful 25-year career in publishing, which culminated in his serving for five years as President of the Weekly Reader Publishing Group. In that role, he guided Weekly Reader's transition from exclusively print to print and digital content distributed through multiple channels. A past president of the Association of Educational Publishers, Neal also served previously as President of Scholastic Library Publishing and Prentice Hall Direct. A member of the Board of Directors at ReadWorks and of the Advisory Board at Newsela, Neal co-authored the 2012 and 2013 editions of MDR's State of K-12 Market Report.

Kevin J. Gray
Director, K-12 Publishing Services, Westchester Publishing Services

Kevin J. Gray, Director, Westchester K-12, oversees the day-to-day operations of Westchester’s school publishing services. Kevin has two decades of experience building and managing service provider teams, shepherding programs from start to finish for publishers large and small. An editor by training, Kevin thrives on content, specializing in Literacy and Humanities programs, but he also has a keen awareness of how all aspects of publishing work together to create products that meet the needs of students and teachers. His experience spans both print and digital development, and he has held leadership roles at Mazer, Element, MPS, Academic Benchmarks, and Cenveo.

Jesse M. Gutierrez
VP, Public & Government Affairs, McGraw-Hill Education

Ms. Stefanie Hemmingson
Director, Audience Development, Editorial Projects in Education, Inc.

Rich Krygiel
Chief Strategy Officer, K12, Inc.

Gary Mainor
SVP, Business Development & School Assessment, Pearson

Mr. Mainor supports US business development, strategy and policy development, relationships with federal and state departments of education and professional organizations. He has served in a variety of general management roles within Pearson over the last 20 years. Gary came to Pearson with 20 years of business leadership in different industries including Rockwell Avionics and Dataserv computer services and maintenance where he was CEO. He has a passion for efficacy ensuring that products and services have a measureable impact on learning.

Rachel Matus
Sales Leader, Amazon Web Services, Inc. (AWS)

Ileana Rowe
Senior VP, Marketing, Voyager Sopris Learning

Ileana Q. Rowe is a marketing, business development and product management consultant with cross-functional, multi-channel expertise leading start-up, fast-track growth and diversified high-tech ventures. In her nearly thirty years of experience, Ileana has worked with companies such as Apple, Mattel, WebMD, Portland Public Schools and, using her skills to successfully plan and execute executive-level strategies, formulating a company vision and long-term strategies. In most recent years she has taken several assignments acting as a part-time CMO for companies like Lightspeed Systems, November Leaning and others in helping companies in identifying and capitalizing upon market opportunities to build brand equity, drive revenue growth, expand market penetration and win dominant market share Ileana is truly a global professional, with demonstrated experience living and working across the US, Europe and Latin America. She is bilingual in Spanish and English and has a good understanding of French. Ileana received her Bachelor of Arts degree in Business Administration from the University of Costa Rica.

David Rust
General Manager, HITN Learning

David Rust is a senior publishing leader with a successful record of creating, re-imagining and launching media and services for education. As head of business units at Reed Elsevier/Harcourt, Pearson, Scholastic and School Specialty, David engineered restructures of business units while refocusing them on new business ventures that have become game-changers in both consumer and school markets. In his work with Sandhill he has reoriented and restructured clients and launched initiatives in Common Core, STEM, digital, OER and global contexts, including service to all of the EngageNY nonprofits. His dedication to improving learner outcomes in diverse, low-income environments led him to chair the upgrade of AAP PreK-12’s Innovation Through Inclusion initiative, and become founding co-chair of SIIA ETIN’s Diversity committee.

Lisa W. Schmucki
Founder & CEO,

Lisa Schmucki is the founder and CEO of, an award-winning professional learning network for the education community that makes it easy to share ideas and innovative practices, and provide peer support and mentorship. Lisa is an education industry executive with 30 years experience in product development, database development, and marketing. She is a graduate of Princeton University and has a Masters Degree from the Stern School of Business at NYU.

Mitchell Weisburgh
Managing Partner, Academic Business Advisors, LLC

Mitch Weisburgh is co-founder and managing partner of Academic Business Advisors. He writes the PILOTed blog at and has spoken at a number of past conferences on how to start a business, education technology, open source, how to market and sell in education, investing in education and raising money. Weisburgh was Founder, President, and CEO of Personal Computer Learning Centers of America, Inc, and subsequently Chief Technical Officer of College, where he successfully designed, developed, launched, and managed an online learning management system and SAT preparation course.

Ilya Zeldin
Founder / CEO,

I am an experienced entrepreneur and founder of the 2gnō.me soft skills intelligence platform. With the 2gnō.me ("To know me") concept, my optimism about humanity and expertise in the business of technology converge to help promote awareness and learning. 2gnō.me received a Gold Award at the 2016 Re-Imagine Education for our unique approach and advanced technology aimed to strengthen teaching skills and personalize professional development for every teacher! The platform assesses soft skills, establishes a baseline of skill strengths and gaps, and connects to personalized learning from our partners to address skill gaps, at scale and with data to back it up. Before 2gnō.me, I managed the global Service Provider Program at Dell, driving recurring revenue for the software portfolio with innovative go-to-market strategies.