Continue on the journey with us for this second in a two part series discussing all decisions about attending conferences and participating in trade shows. What is your BTB Plan (beyond the booth)? What is your strategy for attending sessions? How are you going to follow-up with leads? What is your event reporting going to look like?
This webinar focuses on how to determine your ROI, set up strategic meetings, schedule follow-up from the event, and more once you have made the decision to attend a conference.
Sr. Vice President and Managing Director, ETIN
Director, Brand Engagement, McGraw-Hill