Jim Sinkinson


Featuring copywriter and trainer Jim Sinkinson of Fired Up Marketing

Sign up today to learn best-practice techniques for leads, sales and renewals

SIPA’s Online Copywriting Bootcamp:
How to Skyrocket Results from Emails, Landing and Home Pages

Give your marketing team proven, best-practice techniques for skyrocketing leads, sales and renewals 

Acquire updated tools and strategies for dramatically boosting response to

  •  Lead Generation
  •  Sales of Content/Information Products
  •  Renewals

This intensive event will benefit all marketers, product managers and publishers who have responsibility for direct response marketing of:

  •  Newsletters
  •  Memberships
  •  Events (attendance and sponsorship sales)
  •  Data Products and Services
  •  Special Reports and One-Offs

Acquire tools for supercharging the critical copy elements that bring you the highest leverage in terms of opens, engagement and conversions:

  • Subject Lines
  • Heads and Subheads
  • Body Copy (for letters and display messages)
  • Calls to Action
  • Conversion Forms

A few of the response-building tips, tricks and techniques you’ll take home:

  • Deploy these 4 landing-page best practices to optimize sales
  • How to double email opens with irresistible subject lines
  • Website home-page Checklist for Success: How do you score?
  • Best ways to present your offer on the order page, so that you get more sales
  • How to create a powerful Messaging Map to guide every word you write
  • 7 successful copy case studies for you to emulate
  • How marketers can learn to sell: Use this Golden Sales Principle
  • How to find the hidden gems in a speaker’s otherwise drab session description or slide deck
  • Essential elements for moving your audience toward the Register Now button
  • Why most renewal letters fail—and how to ensure yours move subscribers to act
  • Ten rules for headlines that compel readership
  • Keys to converting previous customer comments into testimonials
  • Writing tips for different formats: Direct mail, email, social media


Our agenda will transform your copywriting strategy—and supercharge your results

8:15 AM Breakfast
8:45 AM Welcome
9:00 AM How to sell more stuff with a compelling product proposition
10:00 AM Stop listing features—move people with transformation
11:00 AM Selling with words: How to ignite your copy platform
12:00 PM Lunch
1:00 PM Secrets of motivating subject lines, headlines and copy
2:00 PM How to sell more event registrations under high pressure
Pete McPherson
3:00 PM 3 powerful, proven online copywriting frameworks that work
Bill Dugan
5:00 PM Cocktail Meet-Up
6:00 PM Dutch Treat Dinner


A rare opportunity to punch up your writing and your results with three of our industry’s top copywriters.

Jim Sinkinson

Jim Sinkinson

Jim Sinkinson, award-winning copywriter and trainer: Jim is a veteran publisher, copywriting master and SIPA Hall of Fame member who will help you acquire classic and state-of-the-art online marketing techniques. He’s one of SIPA’s all-time highest rated speakers and trainers, so you’re assured of a fast-paced, highly practical and results-focused experience. Through his company, Fired Up Marketing, Jim helps publishers worldwide improve marketing results and content engagement. He’ll ensure you head home with a notebook full of ideas and techniques for supercharging your direct response success.

Pete McPherson

Pete McPherson

Pete McPherson, veteran copywriter for M. Lee Smith, BLR and now PSMJ: Pete shares best lessons from his decades of copywriting for events—webinars, seminars and large-scale conferences.

Bill Dugan

Bill Dugan

Bill Dugan, B2B and B2C publishing veteran and award-winning copywriter: Today, Bill manages a high-powered copywriting team and writes compelling copy for Mequoda membership publishers. He’ll reveal best practices for email, landing pages and order pages.