reports are critical drivers of your sales objectives. But the
information shouldn’t be just for your sales team. Whether you’re
analyzing your share of the market, determining when sales are more
likely to happen, or understanding which products generate the biggest
returns, product managers and marketers can use the data to support your
sales objectives and maximize revenue.
about some of the ways product management and marketing can help keep
your sales on track. To find out more, register for “Tie Your
Forecasting Funnel to Your Sales Strategy: How Product Management and
Marketing Use Forecast Data to Meet Sales Objectives,” scheduled for
Friday, April 10, 2020 at noon Eastern Time, then listen as Ed Rather
from the American Chemical Society (ACS) provides details of the process
they’ve developed to engage their marketing, sales, and product
development teams to collaboratively meet the company’s sales
addition, Mr. Rather will address sales forecasting in light of the
current crisis. Find out how you can pivot sales strategy when a primary
source of revenue disappears. Learn about potential product
replacements for revenue missing from conference-related activity.
Whether it’s creating new sources of revenue or increasing sales from
products already offered, discover how to respond to the market to make
up the difference.
Here’s just some of what you’ll learn during this 60-minute webinar:
- How sales, product management, and marketing can all use your forecasting funnel to meet your company’s business goals.
- The five must-have reports to accurately forecast your sales.
analytics can help you understand the size of your potential audience,
what your competition is doing, and ways to increase your share of the
- How to accurately project sales in the current situation.
- How to keep staff focused on sales goals when everyone is working remotely.
- How to makes sure your sales reps are as consistent as possible in their forecasting.
- The tech systems that can help your departments keep track of the data.
…and much more!
Manager, Advertising Sales Operations, American Chemical Society
Ed Rather leads advertising sales operations for the American Chemical Society. Through 8 years of experience, Ed has found success managing global advertising budgets for multimillion-dollar revenue streams. In addition to sales operations, Ed is also the product manager for the American Chemical Society recruitment-advertising portfolio. In 2017, Ed launched an upgraded niche scientific job board for Chemical & Engineering News called C&ENjobs, which has since generated over $2.1 million in revenue.