SIPA's Webinar Library

"The depth and breadth secrets of SIPA's webinars alone make our membership worthwhile. For the investment of just one hour each, we get specialized training for anyone on our team, regardless of where they are." - SIPA Member

"SIPA webinars are well-organized, deliver on the promises advertised, and are conducted by authoritative and engaging presenters. SIPA webinars are always worth my time." - SIPA Webinar Attendee

Members have access to our library of on-demand webinar recordings. Members can also view recordings and proceedings from SIPA's conference archive.

SIPA members receive unlimited, all-inclusive access to live webinars and significantly discounted rates to other events. View upcoming webinars and events.


        SIPA's Webinar on How to Harness Social Media to Diversify Your Subscriber Base
March 26, 2019

How diverse is your subscriber base? Are you reaching new, younger readers, subscribers, attendees and members? Is your approach working to develop a new pipeline of customers? Join us on March 26 and discover how Spidell Publishing and January Spring. Find out how experienced social marketers and a strong publishing operation worked together to accelerate social media marketing, develop standard operating procedures within the marketing team and deployed a paid social media strategy with a clear ROI

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        SIPA’s Webinar on Global Niche Opportunities and Content Strategies for Information 4.0
March 20, 2019

Attendees will Discover how World Textile Information Network converted their business model from one of a national publisher to a global information provider, flipped their revenue mix from predominantly advertising to mainly subscriptions and invested in new products that moved them from Information 1.0 to Information 4.0.

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       SIPA Webinar SIPA Webinar: California Consumer Privacy Act and GDPR Enforcement Update
February 14, 2019

First there was the Canada's Anti-Spam Law (CASL), then the EU's General Data Protection Regulation (GDPR) and now the California Consumer Privacy Act. More privacy laws are emerging that are affecting the way businesses are marketing, communicating and selling to customers both domestically and internationally. How can you minimize your risk while also optimizing your outreach to your audience base?

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       SIPA Webinar SIPA's Webinar on Practical Application of Data - Expanding Audience, Improving ROI, and Developing New Products
December 5, 2018

All organizations are becoming data companies. Niche audiences’ owners are in a unique position to leverage this opportunity to develop new and more engaging products and services, improve marketing ROI and rapidly expand their audience. How might we harness our existing data and tap into new sources to better serve customers, increase engagement and grow our businesses?

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SIPA Webinar SIPA's Webinar on Machine Learning - Practical Applications including Market Segmentation, Predictive Coding and Process Improvement
October 30, 2018

You have the content and the data, now what's the next step? Learn how a traditional publisher has built out data competencies—collection, management and analysis—and leveraged machine learning for new products and internal process improvement.

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SIPA Webinar SIPA's Webinar on Marketing Essentials: KPIs and Low-Cost Tools for Successful Practitioners 
August 29, 2018


From conversion rates to social media engagement and lifetime value...from open rates and retention rates to revenue per (what to measure—per paid subscriber, free email subscriber or employee?), here’s your chance to learn which KPIs are essential for you to measure and act upon that drive revenue and growth and which ones are distractions.

Also, discover which tools, technologies and resources these experienced marketers use that yield an immense return in audience insights, efficiency and conversion and won’t break the bank.

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        SIPA's Webinar on Membership Models: The Five Forces to Success
July 11, 2018

Attendees will learn the five levers that make for a successful membership model and hear how Diversified Communications is innovating their APP2P Network membership.

Specific topics covered will include developing a compelling value proposition, keys to initial conversion and the features that will boost your retention rates.

Learn how to use insight into leveraging one of the most coveted revenue models by the publishing and media industry today.

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        SIPA Webinar: Best Website Launch 2018 SIPAward Winner:
June 28, 2018 was recently designed and launched, poising itself as THE resource for all things glass related. What prompted the website launch? The founders spotted a gap between consumer preference (being able to book appointments online) and glass shop practices (little to no online presence). The goal of was to span this gap by creating an easy online customer booking process and passing these leads along to glass shops who are looking to gain more business from online avenues.

Learn how built a strong Web development and marketing team to create a fully custom site from the ground up, conducted multiple focus groups to zero in on the most important factors in design and content and established a continuous improvement feedback loop with its consumers..

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        SIPA Webinar: The Ultimate Copywriting Secret: Use It to Skyrocket Your Response Rates (and Make Your Job Much Easier)
June 27, 2018

What if you could change just one thing about your copy to dramatically increase your results---plus make your copywriting assignments go faster without all the anguish? In this one-hour webinar, copywriting legend Jim Sinkinson will share with you the most important secret for creating copy that inspires people to buy your products, plus give you valuable wisdom that will make writing copy one of your most enjoyable tasks, instead of one of the most difficult.

Learn how to write emails, landing pages or brochures---and whose success is judged by response.

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        SIPA's Webinar on Optimizing Your Social Media Marketing Efforts
June 26, 2018

Are you looking for specific ideas and strategies for using social media channels to drive growth? How should you decide the right level of investment and staffing for desired outcomes? And what about setting reasonable goals and using proven and accurate methods for measuring success?

Learn how discover best practices, emerging trends and what you need to be doing right now to get maximum ROI from your social media efforts.

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        SIPA’s Webinar on Sales Training: How to Make it Easy to Buy from You and Close More Sales
June 21, 2018

Keep it simple and close the sale. That’s the mantra that every good salesperson has at their core. Unfortunately (and often unknowingly), we often create clutter and barriers that slow the sales process down and lead to missed opportunities.

Learn how an eye-opening look at common obstacles that publishers and content salespeople put in their own way and get tips for creating a simpler (and shorter) sales process.

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  SIPA's Webinar on Harnessing Mobile to Drive Up Subscription Revenue
May 30, 2018

While many publishers are still debating the benefit of mobile apps for their content products, there is now proven ROI in a mobile app’s ability to drive up engagement, loyalty, and ultimately customer retention and subscription revenue.

Learn how publishers such as The Economist and Hearst Magazines are using mobile apps to optimize subscription revenues, increase engagement and retention and build brand new digital products with almost no extra effort.

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  SIPA's Webinar on Email Marketing: How to Increase Your ROI
April 18, 2018

The response to your email marketing is measurable and immediate. You know almost immediately whether your campaign will be successful and how many orders and leads it will generate. You can quickly and easily test new headlines, graphics, copy, content, and sales appeals to create a maximum-response email marketing program. 

In this webinar, attendees will learn strategies for increasing open rates, clicks, conversions, and revenues from email marketing messages .

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  SIPA’s Webinar on Updating Your Website: Build or Buy? How You Can Balance Power, Simplicity and Cost 
March 14, 2018

Should you build a new platform from scratch based on open-source software—which will give you the ultimate customized solution (at a cost almost impossible to estimate in advance)? Or should you work with one of the handful of “ready-made” content website solutions, using a vendor with a large installed base, lots of experience, (more-or-less) predictable costs—and become captive to an inflexible architecture and years and years of (seemingly) unending service fees?  

This webinar will provide you with a clear process to follow, tell you how to purchase technology solutions more effectively, and give you a simple tool to evaluate which technology approach is best for you.

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SIPA's Webinar on Liability for Linking: The Risks of Embedded Photographs after Goldman v. Breitbart
March 1, 2018

SIPA’s Webinar on Liability for Linking: The Risks of Embedded Photographs after Goldman v. Breitbart examines the rules for embedding photographs via hyperlink—a common practice for many online businesses.

In Goldman v. Breitbart, the Southern District of New York rejected the prevailing rule, and found that embedding links to photographs creates issues under the copyright act.

Listen to this webinar and hear from Chris Mohr, SIIA’s VP for intellectual property and general counsel, about what it means and practical steps that should be taken in its wake. 

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SIPA Webinar    Aligning Editorial Strategy with Marketing and Sales
January 10, 2018

How do you sync up the cultures and objectives of your editorial, sales and marketing staff to encourage product development and audience growth? Should your editorial strategy change based on a handful of data points from sales calls or customer surveys? How do you know when market feedback is actionable?

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    Crafting Killer Content that Gets Shared
December 6, 2017

Ever wonder why one tweet or Facebook post takes off and another doesn’t? Social media’s “secret sauce” isn’t just luck; it’s also having an audience-centric strategy to put you in the right place at the right time.

View this webinar and learn how to identify your audiences, target trending topics and pair the two to maximize engagement!

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  Modern Video Workflow
November 1, 2017

You’ve seen the stats and know video is one of the hottest skill-sets you need to stay relevant in business today. So, what are you going to do about it?

Listen to this webinar and learn from Brian Malone of Malone Media how you can become an indispensable asset to your organization and help business grow through the power of video. 

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  Sales Compensation
October 11, 2017

The competition for recruiting and retaining top salespeople is tough. While many factors come into play for attracting and incentivizing top sales talent, compensation ranks high in the list.

Listen to SIPA’s Webinar on Sales Compensation lead by Rick Longenecker, president of Chief Sales Executive Advisors, who removed the guesswork in creating an effective compensation package that can be used for small, medium or large sales teams.

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  New EU Data Privacy Regulations for 2018: What You Need to Know
October 3, 2017

In May, 2018, the new European Union (EU) privacy and data security regulations will take effect. These regulations, formally known as the General Data Protection Regulation (GDPR), will make many changes from current EU regulations. Did you know that even if you do not have an office in the EU, your company might be subject to these regulations? Even with Brexit, the UK plans to implement the Regulation as well. The challenges can seem daunting, and the stakes are potentially high as the regulators can impose fines for non-compliance as high as 4% of global revenue.

The webinar provide information on actions companies can take without necessarily hiring outside counsel, although firms may determine that they would benefit from doing so.

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  A Legal Toolkit for Website Operators
September 20, 2017

Websites are often the primary driver of business for many organizations. Listen to this webinar lead by a legal expert from Witliff Cutter Austin and learn about the most critical and relevant legal issues that can protect you from incurring massive liabilities and substantial risks. 

You will build your knowledge and arm yourself with the must-know rules in four main areas:

  • Website Terms of Use: Essential Concepts
  • Privacy
  • Intellectual Property: Protecting Website IP and Avoiding Infringement Claim
  • Advertising and Promotion Law for Websites

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Best Conference Marketing 2017 SIPAward Winner: Esca Bona Creates New Market Share        
August 23, 2017

Starting a new conference in an already crowded space can be challenging, but also potentially result in big wins for publishers and information providers. By finding the right niche and leveraging a strong marketing strategy, you can reap great rewards from conference profits, enhance your community and customer relationships and heighten awareness of your brand.

Listen to this webinar to learn how one publisher accomplished this tremendous feat.

Sky Dailey, senior marketing manager at New Hope Network and recipient of the 2017 SIPAward for Best Conference Marketing, shared the winning elements from their campaign that resulted in a year-over-year 19% increase in registration revenue, 50% lift in sponsorship revenue, and 3,000 new contacts.

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Website Optimization: Best Practices in Design and Usability            
July 19, 2017

Listen to this webinar and discover what Ronnie Nelson of BVR and Linda Vassily of Cabot Wealth Network did to optimize their websites.

A 2017 SIPAward winner in the Best New or Relaunched Website Category, Ronnie shared how BVR approached their website redesign to simplify navigation, improve search options, streamline the customer log-in process, turbocharge audience development and lead generation and more. 

Linda gave a detailed look at the comprehensive process they went through in their recent website overhaul. She explained their priorities going into the redesign, helpful websites and tools to reference, must-have basics, SEO considerations and more. 

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Secrets of the Fastest-Growing Subscription Membership Businesses
June 14, 2017

With over two decades of experience and hundreds of membership programs launched, Robert Skrob shares his tips on how to transform subscription programs from what he calls “a series of one night stands” into long-term relationships.

Watch this webinar to learn what subscription model is being used by the fastest-growing membership programs to reduce refunds, increase renewals and exceed their revenue goals. 

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Harvard Business Publishing: How they Leveraged their Content Archives to Boost Subscriptions, Engagement and Retention
May 31, 2017

Repurposing and monetizing existing content is an effective and efficient method for publishers and content providers to grow their top and bottom lines. However, in many cases, older content is archived and often forgotten about.

Watch this webinar and get a firsthand account of how Harvard Business Publishing (HBP) successfully breather new life into older content for increased digital readership, higher website traffic, and, ultimately, more subscription sales and renewals.

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Protecting Copyright Online and Policing Infringement
May 24, 2017

You spend time, money and other resources producing information and finding ways to monetize it. Are you properly protecting your work from copyright infringement? Do you know what you should be monitoring and how to respond to violations of your copyright? What measures can you take to minimize your risk and maximize your defense?

Watch this webinar to get expert legal advice on how to approach these issues from Slade Cutter and Jack Simms, partners at Wittliff | Cutter | Austin, PLLC.

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Habits of Superstar Media Sales Executives
May 17, 2017

Learn how to sell more to frazzled advertisers in this age of tighter budgets and analytics overload. Ryan Dohrn has worked with over 3,000 ad salespeople and narrowed down the habits of the sales superstars he has met.

Watch this webinar and discover how to shape the most effective habits for your sales team, including the magic words that get clients 100% on board.

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Sales Team Transformation and Consultative Selling 

April 5, 2017

Michelle Godwin and Simon Gates will deliver exclusive insights into how Incisive Media transformed the way it sells subscriptions – driving up revenue, renewal rates and subscriber engagement.

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Employee Recruitment and Retention: Strategies and Tips to Attract and Retain Top Talent
March 8, 2017

Whether you are hiring a tech-savvy marketer or retraining an old school editor, recruiting and retaining a happy, engaged workforce is job one for publishers today. During this webinar, two seasoned industry experts will discuss innovative strategies and practical tips to arm you with ideas that help you find and retain the best talent.

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Data-Driven Marketing
March 22, 2017

Learn from two experts how to effectively use the data you have and obtain the data you need to drive your marketing performance and efficiency.

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Brain Science in Business: Using Psychology to Increase Response
February 15, 2017

Michelle Godwin and Simon Gates will deliver exclusive insights into how Incisive Media transformed the way it sells subscriptions – driving up revenue, renewal rates and subscriber engagement.

Learn from two professionals with firsthand experience how to position your sales team for maximum success.

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Hot Sparks: How to Increase Your Turnover and Profit with Product Development
February 2, 2017

Discover how to develop your own breakthrough products during this exhilarating session on how to identify your most profitable opportunities, innovate based on data and ultimately increase your sales.

Watch this webinar and get a successful publisher’s how-to guide on new product development.

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Content Licensing 101: Go-to-Market Strategies
January 18, 2017

Looking for a new revenue stream? Want to unlock the hidden value of existing content? Then check out this webinar for a 101 lesson in content licensing. 

Your content has value beyond your primary market. View this webinar and get strategic advice on how to set pricing for different types of content and how to structure deals that boost the bottom line and create a(nother) recurring revenue stream.

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SEO Unleashed: Dispelling the Myths and Maximizing Effectiveness
December 8, 2016

Is there more to know about search engine optimization (SEO) than the latest tips and tricks? YES! 

Watch this webinar to master the core concepts that deliver the most return for your time and dollar. Stop chasing trends and start using best practices in SEO that deliver consistently high traffic to niche publisher sites.

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Sales Tax for Publishers: Nexus, Taxability & More
November 9, 2016

Being compliant with sales and use taxes is a major challenge facing specialized publishers and content providers. Understanding where a company is required to collect sales and use taxes has become overly complicated, particularly given varied legislative changes enacted by states attempting to target remote sellers.  

Furthermore, given sales and use tax provisions were developed in a manufacturing based economy, the taxability of digital content is not always clear and varies from state to state. 

Finally, given the remote nature of these transactions, determining which state has the right to tax the transaction has added increased complexity.

Watch this webinar and gain clarity on industry sales tax issues. 

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Incorporating the Customer Voice into New Product Development
November 2, 2016

A critical step to creating new revenue streams is listening to your customers, and then incorporating their input into your product strategy. 

Victoria Mellor will share with you the methodology to embracing your customer’s voice and leveraging it to spark new product ideas and shape them into a viable offering that brings in more revenue while also increasing customer satisfaction and loyalty.

Hear how Elizabeth Petersen has effectively implemented the user’s voice into their new product development strategy and how it has resulted in measurable success.

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Lead Generation Strategies for High-Priced Products and Services: A Holistic Approach
October 5, 2016

Building awareness, creating interest and filling a need are the first steps toward reeling in buyers. However, many publishers and content providers don’t know how to generate leads in a systematic and effective way that translates into reliable numbers and a continuous pipeline. 

This is especially the case with high-priced subscriptions, memberships and services.

Two seasoned lead-gen experts will share their holistic approach to developing content, structuring paywalls, aligning inside sales teams and more in the paid information industry. Watch this webinar to learn how to create a tried-and-true lead generation strategy for high-ticket recurring revenue funnels. 

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Video: What Is It Good For? Absolutely Everything
August 17, 2016

Branded video is time consuming, costly, and over within minutes. And yet it’s proven to be the most highly engaging way to tell brand stories in the digital world.

This webinar outlines the secrets to scaling your video production. Key tactics are revealed to help you lower cost and time as well as increase frequency in which you generate videos.

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New Dogs, Old Tricks: Classic Sales Techniques that Work Wonders for Online Marketing
July 13, 2016

Back in the good old days, salespeople were taught certain, proven techniques that closed deals time after time. By following cues based on their leads’ actions and words then adjusting their pitches, the best closers would find success almost every time. 

You might be surprised to know that those old-school sales practices have never stopped producing. In this webinar, Matt walks you through some of the most popular vintage sales techniques and how to retrofit them into your website design, marketing, subscriber growth, calls to action and measurement. 

Watch this webinar and learn how classic sales techniques can inform and accelerate your digital marketing strategy. 

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Time Management for Successful Salespeople
June 15, 2016

You (or your salespeople) are constantly expected to prospect, set appointments and close deals. But, there never seems to be enough time to get any of these critical assignments done on a daily basis. 

Learn the secrets to developing an effective daily sales routine that will significantly increase your productivity and help you close more sales. 

Watch this webinar to learn how to maximize time spent selling, decrease time sinks and wandering tendencies, and systematically meet sales targets time after time. Set your salespeople up for focused, process-driven selling that results in repeat success.

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Lead Generation: Tips for Multiplying Your Conversions and Sales
May 18, 2016

With thousands of available tools to consider and limited resources to vet them, this webinar zeroes in on proven applications that have generated better leads and higher close rates.

Watch this webinar for an inside view into new and effective tools that have increased the number of qualified leads for content providers. 

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Best Practices in Social Media Marketing: Boost Engagement, Traffic and ROI
April 14, 2016

We can all agree that highly engaged audiences and communities translate into major revenue. But, how should publishers use social media to increase engagement and drive conversions to impact the bottom line in a major way?

Watch this webinar to hear success stories from industry experts and to learn how to reach more of the right people using innovative and winning strategies and techniques.

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The World’s Best-Kept Copywriting Secrets
March 16, 2016

o you want to move up a level from being an ordinary or even a good copywriter to a master copywriter? This webinar will give you secrets master copywriters use to generate readership, reaction, and response far above the results average copywriters get. 

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LinkedIn Marketing: Grow your email lists, maximize SEO, and position yourself as an expert
February 17, 2016

LinkedIn provides a unique opportunity to market not just yourself, but also your business and the products and services it provides, including newsletters, reports, membership, site licenses, conferences, webinars, and more.    

Find out how two publishers are leveraging LinkedIn’s publishing platform and marketing channels for both personal and professional opportunities and add start applying these tactics immediately. 

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Dialing for Dollars: How to increase event attendance and close more sales
January 20, 2016

Successful telemarketing or telesales strategies can result in shorter sales cycles, faster lead generation, and increased appointment setting. For events, effective telemarketing can drive attendees to register sooner and boost the effectiveness of email and direct mail campaigns.

Listen to two industry experts provide details on the best telemarketing strategies for generating revenue, engagement, and action from customers.

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Email Deliverability and Performance: Getting to the inbox and getting recipients to act
November 4, 2015

Are your emails getting caught in spam filters or junk mailboxes (yes, there's a difference)? When your email is delivered to the inbox, are you getting the intended response? Faced with list exhaustion and constantly changing spam filters, how do publishers stay ahead of the curve?

Listen to this webinar and learn from the two email experts how to overcome inbox obstacles and get the desired action from readers.

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The Membership Economy: Why everyone is moving from ownership to access (and what it means for your business)!   
September 30, 2015

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How to Build and Manage a Successful Content Sales Team
August 12, 2015

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Canada’s Anti-SPAM Law
January 15, 2014

On July 1, 2014, the majority of Canada’s Anti-Spam Law (CASL) was put into effect.

Listen to this webinar and learn about regulations that apply to commercial electronic messages, harvesting of address information, installation of computer programs and false representations in messages, and which altogether, give Canada the world’s strictest spam/malware legislation.

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Design and Optimize Your Landing Pages for Success
March 11, 2015

Your landing pages are critically important to your marketing efforts. Are they doing the job to drive engagement, leads and customers? With so much effort going into getting traffic and customers to your site, make sure you understand the latest thinking on landing page design! 

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18 New and Powerful Marketing Trends for Information Companies
January 14, 2015

Listen to this webinar and discover little-known new strategies that, used in concert with time-tested techniques can supercharge your response and profits. T

You'll discover how you can:

  • Boost your results from all your marketing efforts...
  • Generate more leads and more sales at a lower cost...
  • Avoid the costly common blunders that could lose you time and money.

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Self-Audit your Website for More Revenue
April 29, 2014

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Social Distribution for B2B Companies
January 2015

As individuals connect directly with publications and industry leaders directly on Twitter, Facebook and LinkedIn, social distribution is moving to become a central strategy for many publishers. Listen to this webinar and learn about:

  • The technology and psychology driving social distribution
  • Getting content right for social
  • Getting format and presentation right for social
  • Expected developments in the next 2 years

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Mobile Essentials for Publishers: Making the Business Case
September 2013

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Mobile Essentials: Monetization and Business Models
September 19, 2013

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Data Privacy Update: What Publishers Need to Know About the EU-US Privacy Shield
April 28, 2016

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Thank you to BeaconLive, SIPA's designated webinar vendor.