Making Virtual and Hybrid Events Pay: How To Price, How To Sell

The COVID-19 pandemic has seen the primary basis of interactions move online, and while many businesses were quick to adjust their plans in the short term, looking ahead is proving increasingly more difficult. The hope that live events would return in the fall is increasingly being replaced with the realization that most events in the U.S. will continue to be virtual or hybrids of online and in-person for the remainder of 2020.

As we are confronted with months of uncertainty, many SIIA members are wondering what the future of events will look like, and how companies whose business strategy has relied upon in-person convenings can survive and thrive in a world where people are interacting virtually?

To answer these questions, SIIA is teaming up with PCMA, the world’s largest platform for business events strategists, to discuss how to effectively organize, execute, and monetize digital events.

Meg Fasy, an internationally recognized expert in event strategy and audience engagement and the Principal at sponsorship marketing agency FazeFWD, will be in conversation with PCMA’s Education Manager, Leslie Bailey. Together they will share best practices, discuss digital event resources, and answer questions from the audience about taking events digital in the wake of COVID-19.

Discussion topics include:

  • Monetization and pricing strategies for sponsor and attendees
  • How to create value for sponsors with virtual and hybrid events
  • Examples of virtual and hybrid sponsorships


Meg Fasy
Meg Fasy
Principal, FazeFWD

Meg has worked for (or with) some of the biggest brands you know. Her career spans several markets including hotel, CVB, industry associations, event technology and strategic partnerships, where she has been both a buyer and seller. Meg is best known for motivating sales and marketing teams, driving strategy and connecting people. She started FazeFWD, a sponsorship management company, because she saw the need to elevate the conversations between organizers and brand partners for the mutual goal of increasing attendee engagement.

Meg is a well-known speaker who has been a featured expert at many of the major industry meetings and events as well as featured in numerous industry publications.

When she’s not focused on creating the next big thing in the meeting and event industry, you’ll often find Meg on the water as a world champion dragon boater—she was a member of the gold medal-winning team at the International Dragon Boat Championships in Italy in 2016 and Hungary in 2018.

Leslie Bailey
Leslie Bailey
Education Manager, PCMA

Leslie is an Education Manager with PCMA and is a part of the strategic planning and production team that live streams the PCMA CL and EC face-to-face events. She is also responsible for the content creation of the DEI webinars, as well as being the facilitator of the Digital Event Strategist online course. Leslie has over 10 years of digital event experience from both the planner and producer sides, giving her insights into all aspects of planning and producing a digital event